audience views emails in outlook

S_D1
Level 4

audience views emails in outlook

Hi,

Can we find what is the breakdown of our database who views our email communications in outlook?

2 REPLIES 2
calebtupper
Level 1

Re: audience views emails in outlook

Hi! I don't believe there's a way to do this directly in Marketo without bringing in additional data points from a 3rd party.

In the past, I've worked with Litmus to provide that type of ESP analysis. I'm sure there are some LaunchPoint partners who would provide that data as well.


https://launchpoint.marketo.com/

SanfordWhiteman
Level 10 - Community Moderator

Re: audience views emails in outlook

Outlook Desktop includes “Microsoft Outlook“ in the User-Agent:

SanfordWhiteman_0-1625774120604.png

 

Your question wasn’t specific enough, though, as there’s also the Outlook Mobile App. And of course in a very multi-device world, someone doesn’t just open emails in one client app, you should assume they have 2 apps (desktop/web and mobile) of equal significance.