Attribution Reporting Recommendation

[Anonymous]

Hi Community,

I'm exploring tools for attribution reporting and would love to hear back from the Marketo base on what tools you are using, specifically with any feedback or experiences to share on Bizible and LeanData.

For background, I work at a small company with less than 100 employees. I was raised by Marketo and am RCA/RCE certified. I'm looking at the other tools like Bizible and Lean Data because they have a tighter Salesforce integration and claim to be better in tracking Online Advertising / SEO / SEM campaigns and providing Account Based Metrics.

Lissette

[Frank_Breen2]

We're at the early stages of Bizible and so far it looks great, we are using it more for the offline conversions/ppc part but the data we're getting is very powerful. They offer a 30 day trial and that was a great way to evaluate, the data we got from it was enough to go for full purchase.

[Kim_Allen]

Hey Lissette,

We definitely like Bizible over here! It totally helps fill in the gaps for those attribution pain points you can't get out of Marketo. It also LOOKS great!

Kim

[Anonymous]

Hey Kim Para​

Are you still using Bizible? We're in the final stages of evaluating Bizible and would love to hear your opinion about the impact Bizible has had on you and your organization.

Ideally, we would chat for 15 minutes on the phone next week but I understand if your busy schedule doesn't allow for that.

Looking forward to hearing from you!

Danny

[Justin_Norris1]

Lissette Melo​

Bizible is great. I have done a few implementations now, and I love their data model, their automated tracking, and their very friendly team.

I have also done several implementations of Path to Scale, another Salesforce-based app that was built by Marketo Champ Grant Grigorian​. It is definitely worth adding to your consideration set. 

I recommend both tools for different use cases. 

The overarching benefit to working in SFDC (with either tool) is flexibility! You can create fields and additional objects, add extra code etc. to make the solution do exactly what you want. We've been able to solve some really interesting requirements (e.g., product-specific attribution based on a match between the campaign product-focus and the opportunity product) that just would not be possible in RCE. Of course there's a few things you will miss from RCE too.

Additional tools that I am quite familiar with but have not tinkered under the hood:

• Full Circle Insights (their Campaign Influence product)
• Bright Funnel
• Lean Data (have deployed them for Lead to Account mapping but have not leveraged their attribution capabilities)

If it will help, I am very happy to jump on a call and geek out for 20 min or so. I can give you a bunch of pros and cons of different approaches.

---

Justin Norris | Perkuto​​

[Anonymous]

Thanks for everyone's input. I'm trying to pull in data from Google

Analytics and Mixpanel as well to create a full funnel view. Anyone else

doing this? Or is this the point where we diverge and start talking about

BI tools?

Lissette Melo

Director of Demand Generation

CrowdFlower AI powered by Microsoft Azure Machine Learning now available. Learn

more <http://ai.crowdflower.com/>

On Tue, Nov 29, 2016 at 8:05 AM, Alexandre Pauly <

[Justin_Norris1]

Lissette Melo​

At that point you are looking at building a data lake/warehouse and using a BI tool to analyze the data. It just doesn't make sense to try to join those datasets in SFDC.

---

Justin Norris | Perkuto​​

[Anonymous]

Hi Lissette,

You would have to use a BI Tool if you want to crunch data from different sources.

We use Power BI as our sole reporting tool. It pulls from GA, SFDC and our finance system, giving us end to end visibility. If you have a good understanding of data tables it's probably the tool for you.

It also has a pre-built integration into Marketo!

[Geoff_Krajeski1]

While not a specific tool, you may want to check out the latest #KreweChats episode on Attribution here: #Krewechats Episode 10: Attribution

[David_Gaible]

Hi Lissette Melo​ - we're running RCA, plus Bizible for greater insights into our leads before they become known!. All of the data is dumped to a warehouse on AWS, then published through Tableau dashboards. Some of my marketers use on-demand RCA reports to answer one-off campaign reporting questions. Works great for us.