Are leads uploaded to Marketo but not added to Marketo program being synced to SFDC

[Diana_Jakubaity]

Hey,

Do you know if leads uploaded to Marketo through list/form/etc but not added to Marketo program and not given any program member status are being synced to SFDC?

***Leads would not be a part of any program in Marketo, but have known status in our systems

Many Thanks,

Diana

[SanfordWhiteman]

If they've run through a Sync to SFDC flow step, absolutely.

[Grégoire_Miche2 · Accepted solution]

On top of Sanford's answer, leads added to Marketo are not sync'ed to SFDC without a specific action being triggered. Some are explicit flow steps, some are implicit, by-products of other flow step or actions not apparently linked to SFDC:

Explicit SFDC related flow steps

• Sync to SFDC
• Add to SFDC campaign

Implicit:

• running a "Change Program Status" flow step, if the program is sync'ed with an SFDC campaign
• Importing a lead in a program, if the program is sync'ed with an SFDC campaign
• When a lead fills out a form located in a program, if the program is sync'ed with an SFDC campaign

Now, best practice is that you should always import leads into a static list located in a program, to ensure traceability. Read Why you should always use a static list to import persons in a program

-Greg