Hi Marketo community,
I would like to start adding some simple custom data tracking relating to interest/ intent someone has shown in a product, based on their interaction with a different activity (eg: Requests a product demo)
I believe the best way to achieve this is using values which populate automatically into a string or text custom field, using data value triggers in the Marketo campaign itself.
However, I would also like to add in a date stamp next to this value too, so I am able to track what month/year the action took place.
For example:
Is there a way to achieve both items of information pulling through to the field?
Many thanks
The problem with your concept: there's no token for month and year only.
The system token {{system.date}} includes the day.
So, while it's simple to populate a string field with static text + a token (or multiple tokens), you don't have such a token. You'll need to use a webhook to populate the field (and you don't need to pass the {{system.date}} in the webhook payload unless you really want to use the Marketo time instead of the back end's clock).