Add Subscribe to Blog Option on Forms

[Anonymous]

We use Feedburner to manage blog email subscriptions. Is there a way to add some sort of checkbox to a Marketo form that we could use to say 'subscribe to our blog'? Then the person would check it and be subscribed with email used in the form? 

I could have the checkbox and make a smart list that adds everyone that that checked the box but how would they get into Feedburner? Or would I need to consider another blog email subscription platform? Anyone doing this?

[Anonymous]

Been asked for years and Marketo never did anything about it...also, Feedburner is an orphaned product like Google so I wouldn't depend on it too heavily.

I created my own blog subscription using Marketo and have to manually send the emails when new posts are created. The guys at Perkuto are working on something called Digesto, which is some sort of wizardry that handles RSS feeds in Marketo. Check them out.

[Josh_Hill13]

You could easily add a checkbox to the form.
 

You would have to export this list and import it to Feedburner....or use something like Digesto to auto-send the RSS feed...email me at josh@perkuto.com for a beta test.

[Anonymous]

Thanks. Im not going to export/upload lists or send blog posts via Marketo. Sounds like this is not a Marketo capability at this time.

[Anonymous]

Has this changed? We are also looking to embed a subscription form into our blogging platform that can hook up to Marketo...

[Anonymous]

Have you heard any new developments on using Marketo to link to blogs for subscription?

[SanfordWhiteman]

This is a pretty generic question. Are you asking if a Marketo-created embedded form can cross-post its form fields to another service? Yes, of course it can. Show me how you would create a native HTML form to do this and I'll show you how to use a Mkto form to do the same thing.

[Anonymous]

We are wondering how we can use Marketo Forms on our blog to allow leads to subscribe, and then also use Marketo to send out email updates when new blog posts are published.

[SanfordWhiteman]

Our friends at Perkuto like Justin Norris​ specialize in syndicating blog content via email.

You have to realize that you're talking about two very different actions:

• Setting a flag on a lead (identified by email address) that says they're to get blog content via email. This part is easy to do with a form, even if you have to send the form data to a 3rd-party service.
• Sending blog content via email. This is not straightforwardly built into Marketo.  It is easy(ish) to trigger an email from a remote server by making sure all your subscribers are in Mkto and using the Request Campaign API method.  However, you have to read that email content from somewhere.   This means building -- or renting -- a back-end system that can extract posts from your blog database and send them to your Mkto-stored subscribers.

[Justin_Norris1]

Thanks Sanford Whiteman​!

Fawn Floyd​ Vivian Chan​, Digesto will definitely do what you're looking for. It takes any RSS feed and converts it to a set-it-and-forget-it Marketo email program. Just have your blog form trigger a campaign to subscribe people to that program in Marketo and you're done.

You could email success@perkuto.com for more info, there's also a 14 day trial if you want to play with it.