Add Columns to Email Program Results Report

[Anonymous]

Hi Everyone!

My reps want the granular data of the Email Program Results Report, but in a manner that allows for sorting and filtering by account rep. Usually, I would just add a column for Client Service Contact to the Results Report and we'd be in business but the Results Report doesn't allow for added columns.

I feel as though there must be an easy way to create this report that doesn't involve the creation of multiple Smart Lists that I export to Excel where I add a column for the contact's activity, whether it be Email Delivered, Email Sent, Email Opened, etc.

Any help is greatly appreciated!

[Grégoire_Miche2 · Accepted solution]

HI Eric,

That will not be possible. You cannot add custom columns to the email performance report.

-Greg

[Josh_Hill13]

Right.

If you were using Programs and RCA, it may be possible to do this match back if you setup the system right.

[Anonymous]

What would that look like?

Why is this not possible? Simply telling those interested that it can't be done is really not going to move this dilemma towards a solution.

Thanks for the feedback so far!

[Dan_Stevens_]

All Greg is saying is that it's not possible - it's a limitation of the basic reporting in Marketo.  Which is why Josh recommended RCA/RCE.  RCE is Marketo's BI add-on that gives you complete customization of your reports and the ability to do a much deeper analysis than what the basic reporting provides.  For us, we couldn't use Marketo effectively without it.

[Grégoire_Miche2]

Thx Dan for clarifying

The good news is that I understand from Marketo Sales reps that RCA/RCE is now available as an option for almost Marketo editions, and you do not need to buy a costly edition upgrade just to get access to it.

-Greg

[Anonymous]

Hi Greg - Is RCE available for the SMB / Standard Marketo instance?

Thank you!

-Sarah

[Grégoire_Miche2]

Hi Sarah,

My understanding is that on a Std instance, you can now buy RCE as an option and you do not need to upgrade to Select. But I would just talk to my Marketo sales rep

-Greg