We have heard from many of you regarding how important Ad Bridge continuous audience sync is to your business, so we are going to build it! We actually made this announcement last week at our Marketing Nation Summit, but I think that there is an opportunity for us to create additional value for you--more than just updating an audience on Facebook, Google or LinkedIn. There are additional components to the campaigns that you are running on these ad platforms that can be used in Marketo for revenue attribution reporting and how ad spend on each network contributes to your overall revenue and new name generation. I would love to grab some time with some of our customers to learn your process for adding audiences to any of these networks and how you get data back into Marketo. Please send me an email directly at fpassantino@marketo.com if this is something you would be interested in providing feedback for. Thanks in advance!
As we are starting to wrap up 2020 and plan for 2021, is there any update on this? It's been 3.5 years!
We have Marketo for marketing "automation" but having to manually click a button to sync leads is not very automated. Is there a new ETA on this promised enhancement or has it been removed from the road map?
It was moved out on our roadmap only because we need our new batch campaign engine improvements (happening this year!) completed before we do this (it will leverage that new framework). Otherwise, we would have had to build it and then immediately re-build it.
Thanks for the input, Justin. It would be great if that could be communicated to the wider Marketo community since it's been a highly anticipated feature.
Yeah, totally understand that. We definitely try to communicate as best we can (which is why I'm sharing this update here). Usually when we present any of our forward-looking roadmaps there's a disclaimer at the beginning cautioning that plans are always tentative and subject to change. Really means that, until you see something listed in our release communication / release notes, or committed to your company contractually, things may always move.
We still try to make sure customers have additional insights as to what the team is up to so that release communications are not the only window into the team's planning.
I'm also trying to fight off members of my leadership team that claim Marketo is still primarily an email platform when it comes to automating relevant nurtures (obviously we use Marketo for all of our channels) - it's the automated Engagement Program capability where people are having their doubts. It gets especially frustrating when we get our hopes up on capabilities like this one - and then Marketo delays a launch like this (especially when mass-communicated at a prior Summit).
Grégoire, thank you for your continued enthusiasm for this feature! Our top priorities for the year have been Platform Performance, Next Generation User Experience, and Cloud Migration. We are currently in the process of putting together our 2019 roadmap for review and this is one of the top candidates. So stay tuned!
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