I'm not sure if defined the titled correctly so here are details:
I would like to set up A/B test on two emails templates. When a visitor becomes a lead, they receive an automatic email reply "welcome...etc." and a few days later a reminder. The set up is currently executed by a smart campaign. I would like to the test the first email with two different templates.
All the information that I read about A/B testing is about an existing (let's call it "static") list of leads but in my case it's a list that constantly gets new leads. Is this feature available? (could you please point me to sources of information or provide guidence).
Thanks Jeffrey. This is how I have it at the moment but wasn't sure if it's working as on the right side, (under Email name) I only see the two "normal" emails sent and don't see any stats about the Challenger. Is this set up you refer to?