🗣️ [Mentor Zoe Forman] 🌟 Adobe Marketo Engage Community Mentorship Program 2024 🌟

[Zoe_Forman]

@solson2 For sure chatGPT, Snippets and dynamic content are the way forward as part of the Marketo magic mix.

JAVASCRIPT can be an acquired taste! lucky our web team deals with that side for me - I'm more your basic HTML.

Thanks for posting your tips.

[kami]

@solson2 

That's fantastic advice! Leveraging ChatGPT for troubleshooting Marketo issues is such a smart approach. I bet having a custom GPT must have been a real game-changer, how did you set up a special ChatGPT if you don't mind sharing? I use ChatGPT for so much programming stuff, and this is a great idea—I never thought of it for Marketo!

Your tip about setting up snippets for dynamic content ahead of time is incredibly valuable. Managing nurture tracks for over 100 schools sounds like a monumental task, and streamlining the workflow by preparing snippets in advance will undoubtedly save a ton of time and reduce errors. Wow, I bet going one by one is a nightmare! Hopefully, this new approach makes things much smoother.

And yes, JavaScript is such a powerful tool for enhancing landing pages! It's impressive to hear how you're using Knak integration alongside JavaScript to make your landing pages more robust. How do you like Knak? I've been looking into it. I have been dabbling into the HTML and script side more, I have my MAS in Web development but, I definitely need to brush up on my JavaScript as I rarely use it these days. These are some excellent strategies; Thanks for sharing!

[Zoe_Forman]

Hi all, 

Great enthusiasm and glad to see that you have started to introduce yourself.

If you didn't get a chance to make the call today no problem, Jon will email the recording and slide deck to you.

For those who haven't connected with me you will find me on LInkedIn as : www.linkedin.com/in/zoe-forman

Please add your introduction, time in Marketo, any areas you need specific help with.

Over this weekend I will start preparing the agenda, some documentation, links and we can get started.

Very excited for the first Marketo Mentorship program to get started.

I see you all have Marketing Nation profiles set up and so should be able to follow this thread.

My cohort:

1. @solson2 
2. @matherstone 
3. @Ranakaren18 
4. @Clayosa 
5. @kami 

Feel free to ask me anything, always happy to explain and support you through these coming weeks.

While not via the Marketo mentor program I have supported, taught and helped a number or individuals in-house pass the Practitioner exam and been on hand to guide new users through their initial journey in Marketo.

I am based in the United Kingdom, about 100 miles west of London, so sitting in the middle of your time zones. 

Thanks, Zoe 

[Ranakaren18]

Hello! I´m Karen and I´m a Marketing Communications Specialist at Ansell. I live in Mexico and I´m really excited to be part of this mentorship program. I´ve been using Marketo for 12 months, however, I wish to learn more about Programs, Smart Campaigns and Segmentation.

Outside my corporate job, I have a side-business: cakes and decorated cookies 🙂

See you around!

[kami]

Nice to meet you! Do you have a page for your side business I’d love to see! 

What were some beginner mistakes you made your first few months that you wished someone had told you not todo? 

[Ranakaren18]

Hi Kami! 

this is my Instagram page https://www.instagram.com/nanisbakerycookies/ 🙂

I think one of the biggest mistakes I made when I was starting to use Marketo was that I cloned everything (programs, campaigns,  webinars, etc. instead of create them from scratch or from the templates we have. I think that stopped me from learning like how Marketo programs and assets work. 

[kami]

@Ranakaren18 What amazing cookies and cakes! Your work is beautiful and incredibly talented. My mother owned a bakery, and I was always amazed at what she could create. I also enjoy crafting because it allows me to express my creativity freely.

I can relate to your experience. Initially, I was intimidated and worried about making mistakes, but as I started experimenting, I became more comfortable. Recently, I even ventured into the code for our email template, which was created by an outside agency. I began exploring Velocity scripting to make my own changes without relying on them. It's been a fascinating journey!

[Zoe_Forman]

@kami @Ranakaren18 as with baking in Marketo you learn from your own and other mistakes.

Don't be afraid to try and fail, just make sure you learn from those mistakes.

Moopies (Marketing Operation mistakes) are all part of the learning curve.

[Zoe_Forman]

A @Ranakaren18 while cloning is the easy option, if there is an error or wasted flow steps then you are just multiplying the errors or inconstancies.

For sure learning how a program is constructed your self then clone your own if a great learning point.

Also became when cloning an event be aware you will clone the static lists, so you need to remove those people from the cloned lists.

I would suggest building your own programs and when you are happy make one as your program template - clear all unique value for lists. The clone the template and add and update program name, SFDC campaigns, upload new lists etc.

[kami]

@Zoe_Forman 

All great points. I learned the quick way to clear my list as I accidentally forgot to do that once and sent the wrong company another company's (competitor) co-branded email. Let's just say my inbox was full of unhappy customers wondering why they got an email congratulating their competitor (FACE PALM). That is when I set up an empty template like you suggested to avoid this issue when cloning.

Is there a way to test or view errors or inconsistencies so that you can fix them before saving as a template and then cloning?