🗣️ [Mentor Zoe Forman] 🌟 Adobe Marketo Engage Community Mentorship Program 2024 🌟

[Jon_Chen]

Hello Community, 

Welcome to the Adobe Marketo Engage Community Mentorship Program 2024! This is the featured Community Discussion thread for your Adobe Marketo Engage Community Mentor, Zoe Forman (@Zoe_Forman) who will be here to guide and support you and your peers with your Adobe Marketo Engage questions as you prepare for your Adobe Marketo Engage Professional (AD0-E555) exam, through to the end of the program.  

A little bit about your Adobe Marketo Engage Community Mentor, Zoe:

Senior Marketing Operations EMEA, MSA Safety

Location: United Kingdom (remote)

I am an experienced marketing operations and digital marketing leader with a track record spanning start-ups to enterprise-level organizations. As an Adobe Marketo Admin and User for the past five years, I bring a wealth of expertise to the mentor role. 

I am proud to have been named a Marketo Champion for 2023-2024, serve as a Marketo Community Nation Advisor, and co-lead the Ireland Marketo User Group (MUG). I am a Marketo Certified Expert x2.

Alongside my professional achievements, I have a passion for problem-solving, sharing knowledge, LEGO, engaging in conversations about Marketo tips, and simply sharing insights and best practices.

Aspirants mapped to @Zoe_Forman 

1. @solson2 
2. @matherstone 
3. @Ranakaren18 
4. @Clayosa 
5. @kami 
6. @Sandeepkumar2 
7. Mikita Leichyk
8. @canneberg 

 

How to Participate  

1. Aspirants’ goal is to clear their Adobe Marketo Engage Certification during the duration of the program: May 17th , 2024 – June 21st, 2024.
2. Aspirants: Post your Questions in this thread to connect with your Mentor Zoe, and your fellow Aspirant peers.  
3. You are all preparing for the same Certification, so feel free to use this space to share what you’re learning and collaborate!  

Suggested Next Steps for Aspirants: 

• Update your Community Profile photo with your latest headshot so that you can stand out to your Mentor and Peer Aspirants. 
• Like this thread to confirm your participation in the program 
• Introduce yourself to Zoe and your Aspirant peers by replying to this Thread! Break the ice by introducing yourself (location, org/ company, etc.) and your experience with/ interest in Adobe Marketo Engage 
• Post your Questions to this thread as you begin learning more about the Adobe Marketo Engage Professional (AD0-E555) certification
• Test your Marketo Engage knowledge by browsing through the Adobe Marketo Engage Community Questions and taking your best shot at answering some Qs! 
• Remember that every post / like / comment you make in your contextual thread and in the Marketo Engage Community throughout the duration of the program helps increase your chance to be recognized by your Mentor and win exclusive Adobe swag, so bring your best efforts! 

Quick links  

• Mentorship Program Link 
• Adobe Marketo Engage Certifications Overview Link 
  • Adobe Marketo Engage Professional (AD0-E555) 
    • AME Professional Exam Prep Guide (requires login)
  • Adobe Marketo Engage Business Practitioner Expert (AD0-E559) 
    • AME Business Practitioner Expert Exam Prep Guide (requires login) 
  • Adobe Marketo Engage Architect Master (AD0-E560) 
    • AME Architect Master Exam Prep Guide (requires login)

We're wishing you all the best as you embark on this learning journey!  

Cheers,  

Jon 

[Ranakaren18]

Hi Kami! 

this is my Instagram page https://www.instagram.com/nanisbakerycookies/ 🙂

I think one of the biggest mistakes I made when I was starting to use Marketo was that I cloned everything (programs, campaigns,  webinars, etc. instead of create them from scratch or from the templates we have. I think that stopped me from learning like how Marketo programs and assets work. 

[Zoe_Forman]

A @Ranakaren18 while cloning is the easy option, if there is an error or wasted flow steps then you are just multiplying the errors or inconstancies.

For sure learning how a program is constructed your self then clone your own if a great learning point.

Also became when cloning an event be aware you will clone the static lists, so you need to remove those people from the cloned lists.

I would suggest building your own programs and when you are happy make one as your program template - clear all unique value for lists. The clone the template and add and update program name, SFDC campaigns, upload new lists etc.

[kami]

@Zoe_Forman 

All great points. I learned the quick way to clear my list as I accidentally forgot to do that once and sent the wrong company another company's (competitor) co-branded email. Let's just say my inbox was full of unhappy customers wondering why they got an email congratulating their competitor (FACE PALM). That is when I set up an empty template like you suggested to avoid this issue when cloning.

Is there a way to test or view errors or inconsistencies so that you can fix them before saving as a template and then cloning?

[Zoe_Forman]

Moopsie - marketing operations mistakes!  We have all made them, but it's how you learn from them that counts.

Documenting the 'recovery' process is a good starting point - first admit your error.

With templates I would keep them as simple as possible and keep the assets names generic and all static lists empty.

If you can set up a "center of excellence" folder that lays out structures for programs so users don't have to start from scratch. Then encourage utilisation with these programs by training and documentation to rely on these as a starting point or to clone an existing program that was successful for them.

Even if you are a one person team having templates will save you time for every program type.

Here is a more detailed document - 

Get started with Adobe Marketo Engage program templates

[kami]

@Ranakaren18 What amazing cookies and cakes! Your work is beautiful and incredibly talented. My mother owned a bakery, and I was always amazed at what she could create. I also enjoy crafting because it allows me to express my creativity freely.

I can relate to your experience. Initially, I was intimidated and worried about making mistakes, but as I started experimenting, I became more comfortable. Recently, I even ventured into the code for our email template, which was created by an outside agency. I began exploring Velocity scripting to make my own changes without relying on them. It's been a fascinating journey!

[Zoe_Forman]

@kami @Ranakaren18 as with baking in Marketo you learn from your own and other mistakes.

Don't be afraid to try and fail, just make sure you learn from those mistakes.

Moopies (Marketing Operation mistakes) are all part of the learning curve.

[solson2]

Hello Aspirants!

I'm very excited to be in this mentorship program and look forward to meeting you all. 

@matherstone @Ranakaren18 @Clayosa @kami @Zoe_Forman

My name is Sara Olson and I am a Marketing Specialist at National Heritage Academies, located in Grand Rapids, MI.

I have been working in Marketo since February and I am eager to learn as much as possible. 

I would love to connect on LinkedIn! https://www.linkedin.com/in/sara-olson-9a9bb546/

[kami]

Nice to meet you! I’m also brand new to marketo (started January). What is the top 3 tips or tricks you’ve learned so far? 

[solson2]

@kami I love this question! 

My biggest tip/trick is to leverage chatGPT to troubleshoot Marketo issues. I created a custom GPT a few months ago when I  started my new position to have a place to ask questions and get info on keywords I was learning while in training. It was a game-changer! I use it daily, saving countless hours in web searches or YouTube deep dives. 

My next tip is to set up snippets for any anticipated dynamic content before setting up the email campaign that will use them. In my current position, I oversee nurture tracks for 100+ schools and the previous workflow had us editing the dynamic content in each email. 😓 I plan on changing that. 

Lastly, I recommend brushing up on your JavaScript if you have anything to do with landing pages (which I DO). We have been able to make our landing pages so much more robust with our Knak integration and a little Javascript magic. 

[kami]

@solson2 

That's fantastic advice! Leveraging ChatGPT for troubleshooting Marketo issues is such a smart approach. I bet having a custom GPT must have been a real game-changer, how did you set up a special ChatGPT if you don't mind sharing? I use ChatGPT for so much programming stuff, and this is a great idea—I never thought of it for Marketo!

Your tip about setting up snippets for dynamic content ahead of time is incredibly valuable. Managing nurture tracks for over 100 schools sounds like a monumental task, and streamlining the workflow by preparing snippets in advance will undoubtedly save a ton of time and reduce errors. Wow, I bet going one by one is a nightmare! Hopefully, this new approach makes things much smoother.

And yes, JavaScript is such a powerful tool for enhancing landing pages! It's impressive to hear how you're using Knak integration alongside JavaScript to make your landing pages more robust. How do you like Knak? I've been looking into it. I have been dabbling into the HTML and script side more, I have my MAS in Web development but, I definitely need to brush up on my JavaScript as I rarely use it these days. These are some excellent strategies; Thanks for sharing!

[Zoe_Forman]

@solson2 For sure chatGPT, Snippets and dynamic content are the way forward as part of the Marketo magic mix.

JAVASCRIPT can be an acquired taste! lucky our web team deals with that side for me - I'm more your basic HTML.

Thanks for posting your tips.

[Zoe_Forman]

Hi @solson2 welcome aboard this first ever cohort of Marketo Mentor program.

Looking forward to guiding you through best practises form the basics to building your knowledge so you can shine in your role.

How big is the team you work with or are you a sole users?

Thanks, Zoe 

[solson2]

Hi @Zoe_Forman 

My team is made up of 6 people, however only my Manager and I use Marketo. 

The team I belong to oversees the digital marketing for a national chain of charter schools. My role oversees all of our school landing pages and emails. Marketo makes it possible. I say prayers to the Marketo Gods daily 🤣

[kami]

@Zoe_Forman @solson2 @matherstone @Ranakaren18 @Clayosa 

I am excited to get started and would love to connect on linkedin or via email if anyone else would like to connect:

https://www.linkedin.com/in/kaminelson/ 

Kami@Tiresocks.com

[kami]

Hello@Zoe_Forman and fellow Aspirants,

My name is Kami Nelson, and I am thrilled to join this mentorship program. I am based in the Greater Denver Area, where I serve as the Creative and Marketing Director at TireSocks, Inc. I have been with TireSocks since 2017, overseeing all strategic decision-making related to the creative and marketing aspects of the brand. My responsibilities include coordinating with the President to create and manage our annual marketing budget, overseeing press and media relations, designing advertisements, maintaining our internet presence, and implementing comprehensive marketing strategies. Additionally, I run my own small business, Beyond Wonderland Creations, where I channel my passion for art and design into creating and selling unique products: https://beyondwonderlandcreations.com/ 

I have 20+ years of experience in web and graphic design and have been in the Marketing world for the past 7 years. My journey with Adobe Marketo Engage has been a transformative experience, helping me to streamline our marketing efforts and achieve better engagement with our audience. I am excited to learn from all of you and to share my experiences and insights.

Looking forward to connecting and collaborating with everyone!

Best regards,

Kami

[Zoe_Forman]

Welcome aboard @kami 

Thanks for the introduction and we will build on your Marketo skills and give you an insight into the power of Marketo and how it can transform, improve efficiency and show the adaptability of your marketing campaigns.

Are you mainly B2B or B2C or a mix?

Thanks, Zoe 

[kami]

We are 80% B2B and the rest B2C but are expanding our product line in the B2C market now. 

I’ve been using marketo since January so I'm very new, but am so excited to learn more and even thinking of venturing off into velocity scripting as I have my MAS in web development.

I also love to mentor and teach so I'm excited to share my newly gained knowledge with my assistant as we start on this journey into marketo. Her and I are the only two people doing all the creative and marketing for our business. 

[kami]

My biggest marketo questions currently:

1. What are good best practices and good ways of naming programs, emails, form, etc. to most efficient and keep it clean and tidy?

2. I’m starting to work on lead scoring what must I need to know and does anyone have a good starting list or resources for questionnaires for my sales team to help set up the lead scoring points and system?

[Zoe_Forman]

Hi @kami 

Here is a link to best practise for naming programs: Program Naming Best Practices - Marketing Nation (marketo.com)

We will look at this in the Program Creation module as well.

Naming should be standardised within your company but can be customized to your company's needs—global, regions, business units, and the type of content you create and share—white Papers, Webinars, Tradeshows, and newsletters.

Here are some examples:

• Fiscal Year & Quarter > YYYY—QX
• Region value (without brackets) > EMEA / LAR / NNA / APAC
  
• 2-character acronym for program type > CT= Content such as whitepaper,  WB =webinar, TS - Tradeshow
  
• 4-digit code > XXXX (see "About the 4-digit code" )
• Capital abbreviation for Market Category (without brackets) > Industrial/ Fire / Utilities / Technology etc.
• Short name for the campaign, content or event
  
• Example:
  2021-Q3-GLOBAL-CT-5526-IND-Fall Protection whitepaper

[kami]

Thank you for the great example, this is exactly what I needed.

Looking at the link to the resource can you explain a few things? 

1. What are RCE reports? 

2. What do the abbreviation below stand for?
Workspaces example

• APAC
• Default
• EMEA
• NAM

[Zoe_Forman]

@kami 

These abbreviations are regions or Workspaces used in making of programs, for example

• APAC = Asia Pacific & China
• Default = unknown region (maybe missing country or invalid country name)
• EMEA - Europe, Middle East, Africa
• NAM = North America

These will be based on your company's global regions or business units. If you are just in the United States, then you may not need this level of segmentation for execution, assets, and reporting if all activities are reported together.