🗣️ [Mentor Ryan Laushway] 🌟 Adobe Marketo Engage Community Mentorship Program 2024 🌟

[ujjawalmaneriya]

Hi @ryshgs ,

Thanks for sharing the questions.

1. Add the new content to the current stream and adjust the cadence as necessary.
2. Use a Smart Campaign with a "Transition Rule" to automate the process based on specific criteria.
3. Use a global Smart Campaign to manage lead membership across all nurture programs.

Request you to, share more questions related to reports.

Thanks

Ujjawal

[ryshgs]

1. Correct

2. Correct

3. Correct

[jasmin10]

Hi Ryan,

I had missed the Week 1 quiz, so adding both the answers below

Week 1

1. b

2. b

3. True

4. Yes

5. a

Week 3

1. Create a smart campaign to trigger off a new record being created from this source and convert the abbreviated Country value to non-abbreviated value 

2. Setting up automated Smart Campaigns to identify and correct incomplete or incorrect lead data. 

3. Program Status date is retained for over 25 months, but data for emails delivered is only retained for 90 days

4. A lead fills out a high-value form, such as a demo request.

5. Buyer personas and their respective behaviors 

Thanks,

Jasmin Saji

[ryshgs]

Thanks for taking the time to complete both the week 1 and week 3 quiz.

Here are the results.

Week 1

1. Correct - Asset Audit Trail

2. Correct - Web Designer

3. Correct - True

4. Incorrect - There is not a clear need for Workspaces and Partitions. Workspaces and Partitions are used if there can be absolutely no overlap with audiences, ie. Financial Advisors Vs Investors, from a compliance standpoint they need to be marketed to separately, and can not exist in the same program together. In this case a Financial services company could have a workspace and partition for investors where they build investor specific programs and collect investor specific data, and have an advisor specific workspace and partition where they build those programs and collect those data points. For example for advisors they would collect registered advisor # or company name for example, whereas investor could just be regular people like us.

5. Correct - Create a Global Token at the Marketing Activities Folder, and reference it in the Program Templates

Week 3

1. Correct - Create a smart campaign to trigger off a new record being created from this source and convert the abbreviated Country value to non-abbreviated value 

2. Correct - Setting up automated Smart Campaigns to identify and correct incomplete or incorrect lead data. 

3. Correct - Program Status date is retained for over 25 months, but data for emails delivered is only retained for 90 days

4. Correct - A lead fills out a high-value form, such as a demo request.

5. Correct - Buyer personas and their respective behaviors 

[djhoward]

Hi Ryan and fellow mentees. Catching up on the Week 3 Quiz:

1. Create a smart campaign to trigger off a new record being created from this source and convert the abbreviated Country value to non-abbreviated value - I believe there are a couple ways to do this but this is the most efficient

2. b 

3. b. 

4. c.

5. b.

[ryshgs]

Good job! Here are your results.

1. Correct -  a. Create a smart campaign to trigger off a new record being created from this source and convert the abbreviated Country value to non-abbreviated value 

Absolutely there are a few way to do this, but in this case since they could get the email the next day and click so they need to be sent to sales, we want to do this ASAP so trigger instead of batch is important.

2. Correct - b. Setting up automated Smart Campaigns to identify and correct incomplete or incorrect lead data. 

3. Correct - b. Program Status date is retained for over 25 months, but data for emails delivered is only retained for 90 days 

4. Correct - c. A lead fills out a high-value form, such as a demo request.

5. Correct - b. Buyer personas and their respective behaviors 

[ryshgs]

@Shyamanjan  @saurabhmce @ujjawalmaneriya @jasmin10 @djhoward @BhaskarNaik 

Reminder last chance to get your 50% off an exam voucher (fill out this form by June 21st, 2024)  

We are in our final week (Week 4) so we will be covering Reporting, which is 4% of the exam. Please take 1 hour to review this week's content, as there is another weekly quiz coming.  

Next week during week 5 will be your opportunity to take the Marketo Offical Practice Exam, along with a Practice Quiz I will create. 

Once you have taken the practice tests, I would recommend you book your exam so you can hold yourself accountable and take a stab at passing the real exam. 

Let's get certified! 

Ryan

[Shyamanjan]

Hi @ryshgs ,

Here are my responses:

Week-2

1 -A

2 - True

3 -D

4 - B & C

5 - A,D

Week-3

1-1

2-B

3-B

4-C

5-B

[ryshgs]

Thanks for catching up and good job, here are your results.

Week-2

1 . Correct - a. Lead/Person, System, Program 

2. Correct - True

3. Correct - d. There is no way to achieve this 

4. Correct - B & C

5. Correct - A,D

Week-3

1.Correct - a. Create a smart campaign to trigger off a new record being created from this source and convert the abbreviated Country value to non-abbreviated value 

2. Correct - b. Setting up automated Smart Campaigns to identify and correct incomplete or incorrect lead data. 

3. Correct - b. Program Status date is retained for over 25 months, but data for emails delivered is only retained for 90 days 

4. Correct - c. A lead fills out a high-value form, such as a demo request.

5. Correct - b. Buyer personas and their respective behaviors 

[ryshgs]

Sharing the week 4 quiz early, so go ahead and take it when you are ready.

Week 4 Quiz 

1. Which of the following report types in Marketo is best suited for analyzing the effectiveness of email campaigns by providing metrics such as open rates, click-through rates, and unsubscribes? 

1. Lead Performance Report 
2. Program Performance Report
3. Email Performance Report
4. Opportunity Influence Analyzer 

2. Which feature of Revenue Explorer helps in comparing the performance of multiple email campaigns? 

1. Multi-campaign automation. 
2. Email performance benchmarking. 
3. Real-time email delivery tracking. 
4. Cross-campaign engagement tracking. 

 3. True or False – You can segment an email performance report with up to 3 segmentations?

4. True or False – If you unapprove your lifecycle model in Marketo, all of your people are removed from the model, and their history in the model is deleted. 

5. Which of the following is an example use case for creating a custom metric in Revenue Explorer? 

1. To automate the sending of emails based on lead scoring. 
2. To track the number of unique leads generated from a specific email campaign and calculate the conversion rate from email clicks to closed deals. 
3. To measure the engagement levels of different email subject lines and their impact on conversion rates. 
4. To evaluate the effectiveness of different email send times in relation to lead generation and conversion.