Hi @Rachel_Noble!
I'm still getting my head wrapped around RCE and RCA reporting so I'm going to give my best shot here.
Question 1) What is the difference between an inventory vs an SLA revenue model stage?
- Inventory reflects the lifecycle stages where analytics keeps track of inflow, outflow and balance of the stages.
- SLAs are added to the revenue model where timing is enforced such as when Sales needs to follow up with someone who has either reached the MQL stage or someone who fills out a Contact US form.
Question 2) What (high-level) steps must you take in order to measure SLA infractions in Revenue Explorer, with a drill-down based on a custom field for "Persona"?
- Create a Persona field in Marketo and sync it to RCE
- In Revenue Modeler, set up the SLA
- In RCE choose Model Performance Analysis (Leads) and add the Persona field to the Rows layout and SLA Past Due to the Measures layout.
Question 3) In your own words, explain the difference between FT and MT attribution.
- FT is the capturing of new names in a Marketo program. This is normally where the acquisition program field is used. In reporting, this helps us know which programs are successful at acquiring new leads.
- MT show which programs are successful in converting leads or programs that have a high success status count. This is where progression statuses set up for Channels is important in Marketo
Question 4) Which of the following areas can you apply custom tag filters?
a, b, & d
Thank you!
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