🗣️ [Mentor Rachel Squire] 🌟 Adobe Marketo Engage Community Mentorship Program 2024 🌟

[Jon_Chen]

Hello Community, 

Welcome to the Adobe Marketo Engage Community Mentorship Program 2024! This is the featured Community Discussion thread for your Adobe Marketo Engage Community Mentor, Rachel Noble-Squire (@Rachel_Noble) who will be here to guide and support you and your peers with your Adobe Marketo Engage questions as you prepare for your Adobe Marketo Engage Architect Master (AD0-E560) exam, through to the end of the program.  

A little bit about your Adobe Marketo Engage Community Mentor, Rachel:

 

MOPS/Analytics Consultant with 10+ years in MarTech | Founder & Principal Consultant at MOBI Solutions | 2x Marketo Champion, Former MUG Leader | United States

Aspirants mapped to @Rachel_Noble 

1. @TeodoraAusan1 / @TeodoraAusan2 
2. @Melody 
3. @pshukla19 
4. @SivaramanMani 
5. @rajniru_rc 
6. @styagi 
7. @bbenito121608 

How to Participate  

1. Aspirants’ goal is to clear their Adobe Marketo Engage Certification during the duration of the program: May 17th , 2024 – June 21st, 2024.
2. Aspirants: Post your Questions in this thread to connect with your Mentor Rachel, and your fellow Aspirant peers.  
3. You are all preparing for the same Certification, so feel free to use this space to share what you’re learning and collaborate!  

Suggested Next Steps for Aspirants: 

• Update your Community Profile photo with your latest headshot so that you can stand out to your Mentor and Peer Aspirants. 
• Like this thread to confirm your participation in the program 
• Introduce yourself to Rachel and your Aspirant peers by replying to this Thread! Break the ice by introducing yourself (location, org/ company, etc.) and your experience with/ interest in Adobe Marketo Engage 
• Post your Questions to this thread as you begin learning more about the Adobe Marketo Engage Architect Master (AD0-E560) certification
• Test your Marketo Engage knowledge by browsing through the Adobe Marketo Engage Community Questions and taking your best shot at answering some Qs! 
• Remember that every post / like / comment you make in your contextual thread and in the Marketo Engage Community throughout the duration of the program helps increase your chance to be recognized by your Mentor and win exclusive Adobe swag, so bring your best efforts! 

Quick links  

• Mentorship Program Link 
• Adobe Marketo Engage Certifications Overview Link 
  • Adobe Marketo Engage Professional (AD0-E555) 
    • AME Professional Exam Prep Guide (requires login)
  • Adobe Marketo Engage Business Practitioner Expert (AD0-E559) 
    • AME Business Practitioner Expert Exam Prep Guide (requires login) 
  • Adobe Marketo Engage Architect Master (AD0-E560) 
    • AME Architect Master Exam Prep Guide (requires login)

We're wishing you all the best as you embark on this learning journey!  

Cheers,  

Jon 

[Rachel_Noble]

Hi everyone - thank you all for your participation in this program! Here are the trivia questions and answers if anyone would like to take a look:

https://docs.google.com/presentation/d/14fN5RAYLD-QOwGTbnMHQHX7x-8bIQLEuHtuyEAZq1W0/edit?usp=sharing

Best of luck on your upcoming exams! 🌿

[bbenito121608]

Thank you @Rachel_Noble! This was great! 

[Rachel_Noble]

@TeodoraAusan1  @Melody  @pshukla19  @SivaramanMani  @rajniru_rc  @styagi  @bbenito121608 

This is our last week of the Marketo Certification mentorship program! Congratulations on making it this far!

Here's your final assignment: go through Section 4 of the Exam Prep Guide here:

https://app.rockinfo.com/courses/248

Please review the module, as well as all of our previous modules, and make sure you feel comfortable answering exam-related questions for each section. As always, if you have any questions, post them here! I'll post our final quiz at the end of the week.

In addition, I will be hosting a certification study roundup with some trivia questions on Friday at 9:30am PT! If anyone is interested, please sign up here:

https://forms.gle/4rjJhfBJbXiBnrEXA

Bring your own questions as well and we will get them answered! Please let me know if this time zone does not work - happy to find another time if needed.

Let's finish out this week strong! 

[Rachel_Noble]

Hi @TeodoraAusan1  @Melody  @pshukla19  @SivaramanMani  @rajniru_rc  @styagi  @bbenito121608,

Here is our last pop quiz!

Question 1) Which users can bypass SSO?

Question 2) What is one step you can take to ensure only specific IP addresses are allowed to access a Marketo API connection?

Question 3) Which of the following can you share across workspaces? Select all that apply.

• Email templates
• Individual emails
• Landing page templates
• Individual landing pages
• Models
• Smart campaigns
• Smart Lists
• Static Lists
• Segmentations 
• Snippets

Don't forget, we will be hosting a live trivia session tomorrow at 9:30am PT, using real questions from the practice exam! Sign up here: https://forms.gle/4rjJhfBJbXiBnrEXA

[bbenito121608]

Question 1) Which users can bypass SSO?

Users with permission to bypass SSO

Question 2) What is one step you can take to ensure only specific IP addresses are allowed to access a Marketo API connection?

Enable IP restrictions.

Question 3) Which of the following can you share across workspaces? Select all that apply.

• Email templates YES
• Individual emails YES (Must be in a program)
• Landing page templates YES (Must be in a program)
• Individual landing pages YES
• Models YES
• Smart campaigns YES
• Smart Lists YES
• Static Lists YES
• Segmentations YES
• Snippets YES

Thanks @Rachel_Noble! 

[Rachel_Noble]

@TeodoraAusan1  @Melody  @pshukla19  @SivaramanMani  @rajniru_rc  @styagi  @bbenito121608 Hi everyone! We are almost 3/4 of the way through this program! Pulse check: how is everyone feeling about the upcoming certification? 

Would anyone be interested in joining a trivia-style call, where we go through a bunch of practice exam questions and see where we're at? Goal would be to keep it light and fun, but still informative. Like this comment if you're interested!

[Rachel_Noble]

@TeodoraAusan1  @Melody  @pshukla19  @SivaramanMani  @rajniru_rc  @styagi  @bbenito121608 I will be hosting a certification study roundup with some trivia questions on Friday! If anyone is interested, feel free to sign up here:

https://forms.gle/4rjJhfBJbXiBnrEXA

Bring your own questions as well and we will get them answered!

Please let me know if this time zone does not work - happy to find another time if needed.

[bbenito121608]

That would be great! And very helpful, @Rachel_Noble! I'm interested! 

[Rachel_Noble]

@TeodoraAusan1  @Melody  @pshukla19  @SivaramanMani  @rajniru_rc  @styagi  @bbenito121608 

We are officially halfway through the mentorship program! Thanks to everyone who has participated so far! 🎉

I'll give everyone a few more days to answer the last pop quiz before providing the answers. In the meantime, here's your next assignment: go through Section 3 of the Exam Prep Guide here: https://app.rockinfo.com/courses/248. 

Please review the module, and make sure you feel comfortable answering exam-related questions for each of these sections. And of course, if you have any questions, post them here! I'll post our next quiz at the end of the week.

[Rachel_Noble]

@TeodoraAusan1  @Melody  @pshukla19  @SivaramanMani  @rajniru_rc  @styagi  @bbenito121608 

Will post section 2 answers by the end of this week, to give everyone a few more days to answer.

In the meantime, here's a pop quiz for section 3!

Question 1) What is the difference between an inventory vs an SLA revenue model stage?

Question 2) What (high-level) steps must you take in order to measure SLA infractions in Revenue Explorer, with a drill-down based on a custom field for "Persona"?

Question 3) In your own words, explain the difference between FT and MT attribution.

Question 4) Which of the following areas can you apply custom tag filters? Select all that apply.

  a) RCE reports

  b) Marketing Calendar

  c) Success Path Analyzer

  d) Program Performance Report

  e) Program Channel Performance Report

[Rachel_Noble]

Great job @bbenito121608 and @Melody, your answers are correct!

[Melody]

Question 1) The main difference is the SLA stage has a defined maximum time to be processed whereas the inventory stage has no defined time limit.

Question 2) I’m guessing I’d create a model performance analysis (leads) report that shows number of infractions by Persona. Note: We don’t use Revenue Explorer at my company otherwise I would try to create this report. 🙂 

Question 3) The first-touch attribution model assigns all credit for a conversion to the first touchpoint. Multi-touch attribution models recognize that customers usually interact with companies around multiple touchpoints and distribute the credit.

Question 4) A, B, D

[bbenito121608]

Hi @Rachel_Noble!

I'm still getting my head wrapped around RCE and RCA reporting so I'm going to give my best shot here.

Question 1) What is the difference between an inventory vs an SLA revenue model stage?

- Inventory reflects the lifecycle stages where analytics keeps track of inflow, outflow and balance of the stages.

- SLAs are added to the revenue model where timing is enforced such as when Sales needs to follow up with someone who has either reached the MQL stage or someone who fills out a Contact US form.

Question 2) What (high-level) steps must you take in order to measure SLA infractions in Revenue Explorer, with a drill-down based on a custom field for "Persona"?

- Create a Persona field in Marketo and sync it to RCE

- In Revenue Modeler, set up the SLA

- In RCE choose Model Performance Analysis (Leads) and add the Persona field to the Rows layout and SLA Past Due to the Measures layout.

Question 3) In your own words, explain the difference between FT and MT attribution.

- FT is the capturing of new names in a Marketo program. This is normally where the acquisition program field is used. In reporting, this helps us know which programs are successful at acquiring new leads.

- MT show which programs are successful in converting leads or programs that have a high success status count. This is where progression statuses set up for Channels is important in Marketo

Question 4) Which of the following areas can you apply custom tag filters? 

a, b, & d

Thank you!

[Rachel_Noble]

In addition to this week's study materials, I have a special announcement! We are rewarding engaged aspirants with a 50% certification exam voucher. 

Please fill out this form by June 21st, 2024 to receive a 50% discount voucher on the Exam fee as a thank you for your participation in the Adobe Marketo Engage Community Mentorship Program!  https://forms.office.com/r/M0QZUCbAKG. 

[Rachel_Noble]

@TeodoraAusan1  @Melody  @pshukla19  @SivaramanMani  @rajniru_rc  @styagi  @bbenito121608 

This is our last week of the Marketo Certification mentorship program! Congratulations on making it this far!

Here's your next assignment: go through Section 4 of the Exam Prep Guide here:

https://app.rockinfo.com/courses/248

Please review the module, as well as all of our previous modules, and make sure you feel comfortable answering exam-related questions for each section. As always, if you have any questions, post them here! I'll post our final quiz at the end of the week.

In addition, I will be hosting a certification study roundup with some trivia questions on Friday at 9:30am PT! If anyone is interested, please sign up here:

https://forms.gle/4rjJhfBJbXiBnrEXA

Bring your own questions as well and we will get them answered! Please let me know if this time zone does not work - happy to find another time if needed.

Let's finish out this week strong! 

[Rachel_Noble]

Thanks to those who have already answered the pop quiz question! I'll give everyone a few more days to answer before providing the answers.

In the meantime, here's your next assignment: go through Section 2 of the Exam Prep Guide here: https://app.rockinfo.com/courses/248. Note that this section is almost HALF of the content, so we have a lot to cover this week! 

Please review the module, and make sure you feel comfortable answering exam-related questions for each of these sections. And of course, if you have any questions, post them here! I'll post another pop quiz at the end of the week.

[Rachel_Noble]

Any questions from this week's section? Quick pop quiz!

Question 1) What must be set up in order to use the Success Path Analyzer?

Question 2) How do you set up a custom sync rule?

Question 3) Let's say you want to send a thank-you email to someone who downloads content, but you only want to send it after they become an MQL. Assuming you track MQL Date, how can this be accomplished?

[bbenito121608]

Question 1) What must be set up in order to use the Success Path Analyzer?

Revenue Cycle Modeler must be set up and approved in order to pull data into the Success Path Analyzer

Question 2) How do you set up a custom sync rule?

You'll need to create a Sync with Marketo Boolean field on both the lead and contact object in Salesforce. Then, create a flow in Salesforce that will automatically change Boolean value from false to true for new records and records where email address gets populated. After all this, you'll need to submit a support ticket to request a custom sync rule be implemented. Make sure to provide them with the API name and friendly label. Support will let you know when this is complete.

Question 3) Let's say you want to send a thank-you email to someone who downloads content, but you only want to send it after they become an MQL. Assuming you track MQL Date, how can this be accomplished? 

A recurring batch campaign where the smart list is:

Filter 1: Member of Program is True Program is [Content Program], Status is Downloaded

Filter 2: MQL Date is not empty

[Rachel_Noble]

These answers are all correct! 🎉

[bbenito121608]

It looks like the Exam Prep Guide is down right now.