🗣️ [Mentor Melina Chan] 🌟 Adobe Marketo Engage Community Mentorship Program 2024 🌟

[Jon_Chen]

Hello Community, 

Welcome to the Adobe Marketo Engage Community Mentorship Program 2024! This is the featured Community Discussion thread for your Adobe Marketo Engage Community Mentor, Melina Chan (@mechan) who will be here to guide and support you and your peers with your Adobe Marketo Engage questions as you prepare for your Adobe Marketo Engage Professional (AD0-E555) exam, through to the end of the program.  

A little bit about your Adobe Marketo Engage Community Mentor, Melina:

Head of Marketing Automation, South East Asia
IDP Education Ltd

Melina is an Adobe Certified Master - Adobe Marketo Engage Architect with more than 26 years in marketing in APAC, crafting data-driven marketing platforms in organisation to reach their revenue growth through customer lifecycle and marketing nudges. As a Subject Matter Expert in the Adobe DX Certification Community, she has been involved in developing Marketo certification questions for all 3 levels with SME badges since 2018. 

Aspirants mapped to @mechan 

1. @monicabrv 
2. @cbrigeman 
3. @Danielle_Hynes 
4. @dseide101 
5. @akhilamall 
6. @Harsh-297 

How to Participate  

1. Aspirants’ goal is to clear their Adobe Marketo Engage Certification during the duration of the program: May 17th , 2024 – June 21st, 2024.
2. Aspirants: Post your Questions in this thread to connect with your Mentor Melina, and your fellow Aspirant peers.  
3. You are all preparing for the same Certification, so feel free to use this space to share what you’re learning and collaborate!  

Suggested Next Steps for Aspirants: 

• Update your Community Profile photo with your latest headshot so that you can stand out to your Mentor and Peer Aspirants. 
• Like this thread to confirm your participation in the program 
• Introduce yourself to Melina and your Aspirant peers by replying to this Thread! Break the ice by introducing yourself (location, org/ company, etc.) and your experience with/ interest in Adobe Marketo Engage 
• Post your Questions to this thread as you begin learning more about the Adobe Marketo Engage Professional (AD0-E555) certification
• Test your Marketo Engage knowledge by browsing through the Adobe Marketo Engage Community Questions and taking your best shot at answering some Qs! 
• Remember that every post / like / comment you make in your contextual thread and in the Marketo Engage Community throughout the duration of the program helps increase your chance to be recognized by your Mentor and win exclusive Adobe swag, so bring your best efforts! 

Quick links  

• Mentorship Program Link 
• Adobe Marketo Engage Certifications Overview Link 
  • Adobe Marketo Engage Professional (AD0-E555) 
    • AME Professional Exam Prep Guide (requires login)
  • Adobe Marketo Engage Business Practitioner Expert (AD0-E559) 
    • AME Business Practitioner Expert Exam Prep Guide (requires login) 
  • Adobe Marketo Engage Architect Master (AD0-E560) 
    • AME Architect Master Exam Prep Guide (requires login)

We're wishing you all the best as you embark on this learning journey!  

Cheers,  

Jon 

[mechan]

Hello @Harsh-297 

Thanks for your question.

In List Import Mode, choosing Skip new people and updates means you will not impact existing person records or log any activities. Use this mode if you want a quick, pre-filtered static list of existing people for use in your marketing activities. Selecting this mode will:

• Skip new person creation
• Skip person field updates
• Skip activity logging
  
  https://experienceleague.adobe.com/en/docs/marketo/using/getting-started/quick-wins/import-a-list-of...

I would think the use case could be you want to update information of a selected existing list of people that would be quicker if you update via CSV (example from another platform or if you want to do multiple fields). As activity logging will not show say example the phone number was updated to +65 6754321 from 6754321 for an example.

Does this help?

Thanks

Melina

[Harsh-297]

Yes, this helps a lot. Now its very clear.
Thank you @mechan.

[mechan]

Hello Aspirants -   🌞 Happy Tuesday! This week I will start on the 2nd section but I am still good for any questions you may have on section 1

• @monicabrv 
• @cbrigeman 
• @Danielle_Hynes 
• @dseide101 
• @akhilamall 
• @Harsh-297 
  

  
  📅Section 2: Building assets (19%)

  • Manipulating files in Design Studio (uploading/replacing images and files).
  • Create/Modify a form using the Form Editor.
  • Create/Edit an email using the Email Editor.
  • Create/Edit a landing page using the Landing Page Editor.
  • Create/Edit a Snippet in the Snippet Editor.
  • Distinguish the difference between draft and approved assets.
  • Distinguish the difference between local and global assets.
  
  This might be one of the sections that all of you use a frequently. The last 2 points are important for you all to know and I will likely have a quiz on these 2
  • Distinguish the difference between draft and approved assets.
  • Distinguish the difference between local and global assets.

Looking forward to any questions anyone has, otherwise it's quiz time on Friday!

[mechan]

Happy Friday!

hope you all are having a good week so far

• monicabrv 
• @cbrigeman 
• @Danielle_Hynes 
• @dseide101 
• @akhilamall 
• @Harsh-297 

Here’s the 2nd quiz

An organisation has 5 workspaces - global, APAC, EMEA, EUROPE, Americas. An administrator needs to create a contact us form and would want to use this form consistently across the workspaces. Where and what is the most efficient way of creating this form:

A. Global form created in design studio

B. Global form created in marketing activities 

C. Local form created in design studio

D. Global form created in marketing activities

Let me know what is the correct answer!

Cheers!

Melina

[Danielle_Hynes]

Hi Melina,

Hope you're having a great week!

If an administrator would like to create a contact us form across all 5 workspaces, the most efficient way of creating this would be option A, creating a global form in design studio. 

Cheers,

Danielle

[mechan]

👏Well done! Yes that is right as it saves time and it's more efficient!

Here's a blog that is good reference on this topic
https://nation.marketo.com/t5/product-blogs/local-vs-global-assets-in-marketo/ba-p/332632

Let me know if you have more questions

[Harsh-297]

Hi @mechan,

Greetings!!

For this I believe the answer would be A. Global Form created in Design Studio. As the Administrator wants to use this form accross work spaces.
 

[mechan]

Well done Harsh! 👏

Yes the benefits of having global assets like a global form in design studio helps to ensure consistency and ease of replicating these forms across all the workspaces!

This post is also a good reference on this topic
https://nation.marketo.com/t5/product-blogs/local-vs-global-assets-in-marketo/ba-p/332632

You seemed to be very ready for your certification!
Just checking in if there any other areas that you will have questions that I can help or that you wish to familiarize yourself with?

Cheers!
Melina

[mechan]

👋Happy Friday to all aspirants

1. @monicabrv 
2. @cbrigeman 
3. @Danielle_Hynes 
4. @dseide101 
5. @akhilamall 
6. @Harsh-297 

It's 🎲 quiz time! 
So I will start off with the basics using this 📢 objective - Identify when to use each of the 4 program types.
Question:
The marketing specialist wants to send a triggered confirmation email to all leads who have filled in the online enquiry form.
Which program type should be used?
1. Email program
2. Event program

3. Engagement program

4. Default program

Just reply me with the options above.
Looking forward to your answers!

[Harsh-297]

Hi @mechan,
Happy Friday 👋

I Believe the answer would be 4. Default Program,  because the specialist can create a smart campaign which listen to form fillout via triggers and set a flow to send a confirmation email.

Default program is flexible and can do things which Email, Event and Engagement programs cannot do. Default programs can also be use multiple times.

Email Programs are used for one time batch and blast and the Smart list for email program doesn't not contain Triggers, So that won't be the option. 

Event Program will also not to be used as its not an event that ends after some time, its an enquiry form which will be active all time listining for actions.

The Marketing Specialist just want to send the confirmation mail if a form is filled out, they are not nurturing them for future actions.

[mechan]

@Harsh-297  yes you are right! The answer is 4.

Well done! 👏

Have you had the opportunity to use all of the programs? Do you any questions about this section before we move to the next section?

[monicabrv]

Hello @mechan, 

I agree with @Harsh-297 !

I also believe it's the "Default Program" since this request do not follow the criteria of:

1. An event program, since we are not asking people to join an specific event (Given a time and date)
2. An email program, its not just a single communication, but instead its a form and then a trigger email.
3. An engagement program, is a confirmation email and not nurturing at a regular interval.

Hope you have a great weekend! 🌟

[mechan]

@monicabrv  Yes the answer is 4 - Default program!

Well done 👏
Do you have any questions on this sections before we move to next section?

Regarding your comments:

1. An event program, since we are not asking people to join an specific event (Given a time and date)
   [Melina] Yes that is true as we are not using any of the status for events
   
   
2. An email program, its not just a single communication, but instead its a form and then a trigger email.
   [Melina] Email program has no flow steps so it's not possible to trigger a confirmation email
   
   
3. An engagement program, is a confirmation email and not nurturing at a regular interval.
   [Melina] Actually does nurturing of a series of emails at regular intervals but will not be able to trigger a confirmation email although it would be possible for advanced users to insert a program into the engagement program. 

[monicabrv]

Hello @mechan and everyone! 

I'm Monica and I'm from Mexico but I live in France 🌞

I started learning and working on marketo on January, so I have just few months of experience with it. I'm looking forward to learn more tips and tricks, not only for the certification exam, but also to improve at my work. I want to become more comfortable at using marketo and also to find solutions for a better deliverability of my tasks.

I'm really excited to start, learn and connect with everyone! 

Here's my LinkedIn, let's connect! Mónica Breña | LinkedIn

[mechan]

Welcome Monica and thanks for sharing your aspirants details!

Happy to connect https://www.linkedin.com/in/melinachan/

[mechan]

Thanks Jon for setting this up!

Hello everyone from sunny 🌞 Singapore 🇸🇬 - Looking forward to everyone's introductions - let me know where you are from, your experience on Marketo and if you have any specific goals / challenges that I can support you 🤝 in this journey!

[Harsh-297]

Hey Jon, Melina & Everyone

I am Har**bleep** Pandya. I have been working on marketo for 2.5 year still faily new into the field. I am currently working at Navitas Education and looking forward to learning more with the program and grow togather.

Feel free to connect me on Linkedin: http://www.linkedin.com/in/har**bleep**-pandya-mba

[mechan]

Hi  @Harsh-297 ,

Thanks for your introduction and looking forward to your participation! Will be posting more updates after the introductions!