🗣️ [Mentor Melina Chan] 🌟 Adobe Marketo Engage Community Mentorship Program 2024 🌟

[Jon_Chen]

Hello Community, 

Welcome to the Adobe Marketo Engage Community Mentorship Program 2024! This is the featured Community Discussion thread for your Adobe Marketo Engage Community Mentor, Melina Chan (@mechan) who will be here to guide and support you and your peers with your Adobe Marketo Engage questions as you prepare for your Adobe Marketo Engage Professional (AD0-E555) exam, through to the end of the program.  

A little bit about your Adobe Marketo Engage Community Mentor, Melina:

Head of Marketing Automation, South East Asia
IDP Education Ltd

Melina is an Adobe Certified Master - Adobe Marketo Engage Architect with more than 26 years in marketing in APAC, crafting data-driven marketing platforms in organisation to reach their revenue growth through customer lifecycle and marketing nudges. As a Subject Matter Expert in the Adobe DX Certification Community, she has been involved in developing Marketo certification questions for all 3 levels with SME badges since 2018. 

Aspirants mapped to @mechan 

1. @monicabrv 
2. @cbrigeman 
3. @Danielle_Hynes 
4. @dseide101 
5. @akhilamall 
6. @Harsh-297 

How to Participate  

1. Aspirants’ goal is to clear their Adobe Marketo Engage Certification during the duration of the program: May 17th , 2024 – June 21st, 2024.
2. Aspirants: Post your Questions in this thread to connect with your Mentor Melina, and your fellow Aspirant peers.  
3. You are all preparing for the same Certification, so feel free to use this space to share what you’re learning and collaborate!  

Suggested Next Steps for Aspirants: 

• Update your Community Profile photo with your latest headshot so that you can stand out to your Mentor and Peer Aspirants. 
• Like this thread to confirm your participation in the program 
• Introduce yourself to Melina and your Aspirant peers by replying to this Thread! Break the ice by introducing yourself (location, org/ company, etc.) and your experience with/ interest in Adobe Marketo Engage 
• Post your Questions to this thread as you begin learning more about the Adobe Marketo Engage Professional (AD0-E555) certification
• Test your Marketo Engage knowledge by browsing through the Adobe Marketo Engage Community Questions and taking your best shot at answering some Qs! 
• Remember that every post / like / comment you make in your contextual thread and in the Marketo Engage Community throughout the duration of the program helps increase your chance to be recognized by your Mentor and win exclusive Adobe swag, so bring your best efforts! 

Quick links  

• Mentorship Program Link 
• Adobe Marketo Engage Certifications Overview Link 
  • Adobe Marketo Engage Professional (AD0-E555) 
    • AME Professional Exam Prep Guide (requires login)
  • Adobe Marketo Engage Business Practitioner Expert (AD0-E559) 
    • AME Business Practitioner Expert Exam Prep Guide (requires login) 
  • Adobe Marketo Engage Architect Master (AD0-E560) 
    • AME Architect Master Exam Prep Guide (requires login)

We're wishing you all the best as you embark on this learning journey!  

Cheers,  

Jon 

[Harsh-297]

Hey Jon, Melina & Everyone

I am Har**bleep** Pandya. I have been working on marketo for 2.5 year still faily new into the field. I am currently working at Navitas Education and looking forward to learning more with the program and grow togather.

Feel free to connect me on Linkedin: http://www.linkedin.com/in/har**bleep**-pandya-mba

[mechan]

Hi  @Harsh-297 ,

Thanks for your introduction and looking forward to your participation! Will be posting more updates after the introductions!

[mechan]

Thanks Jon for setting this up!

Hello everyone from sunny 🌞 Singapore 🇸🇬 - Looking forward to everyone's introductions - let me know where you are from, your experience on Marketo and if you have any specific goals / challenges that I can support you 🤝 in this journey!

[monicabrv]

Hello @mechan and everyone! 

I'm Monica and I'm from Mexico but I live in France 🌞

I started learning and working on marketo on January, so I have just few months of experience with it. I'm looking forward to learn more tips and tricks, not only for the certification exam, but also to improve at my work. I want to become more comfortable at using marketo and also to find solutions for a better deliverability of my tasks.

I'm really excited to start, learn and connect with everyone! 

Here's my LinkedIn, let's connect! Mónica Breña | LinkedIn

[mechan]

Welcome Monica and thanks for sharing your aspirants details!

Happy to connect https://www.linkedin.com/in/melinachan/

[mechan]

Hello Aspirants - 

1. @monicabrv 
2. @cbrigeman 
3. @Danielle_Hynes 
4. @dseide101 
5. @akhilamall 
6. @Harsh-297 
   
   

🚀Let's rock on with the ⌛ schedule for the next 4 weeks and 4 key areas that you need to be familiar with on Marketo and definitely it's very helpful with your 🎓certification goals. As I have written 📚 exam questions for this certification since 2018, I highly recommend that everyone get familiar with this

• 📅Week of May 27: (Section 1) Building and Managing Programs (39%)
• 📅Week of June 3: (Section 2) Building Assets (19%)
• 📅Week of June 10: (Section 3) Defining and Targeting Audiences  (33%)
• 📅Week of June 17: (Section 4) Analyzing and Building Reports (9%)

I will be providing a quiz every Friday SG time so that you all can have the weekend to go through and I am also happy to answer any questions you may have.

[I think there could be an error only on in the current  certification 🗎 guide AME Professional Exam Prep Guide (requires login) that I have feedback to @Jon_Chen so in the meantime, please refer to this instead]

And now on to the first section

• 📅Week of May 27: (Section 1) Building and Managing Programs
• Identify when to use each of the 4 program types.
• Identify why/when to use the Event Program.
• Identify why/when to use the Default Program.
• Identify the special features of Engagement Program.
• Identify the special features of Email Program.
• Recognize what can be cloned.
• Identify the benefits of custom tags.
• Identify the purpose of channels.
• Describe the importance of period costs.
• Recognize the concept of using person scoring.
• Understand communication limits.
• Recognize program membership and acquisition.
• Understand customer communication preferences.
• Apply best practices for review prior to launch.

@monicabrv this is a good start as this is a key area for you to structure your learning & @Harsh-297 this could be a good revision for you! Looking forward to question time before I post the Quiz on Friday!

[mechan]

👋Happy Friday to all aspirants

1. @monicabrv 
2. @cbrigeman 
3. @Danielle_Hynes 
4. @dseide101 
5. @akhilamall 
6. @Harsh-297 

It's 🎲 quiz time! 
So I will start off with the basics using this 📢 objective - Identify when to use each of the 4 program types.
Question:
The marketing specialist wants to send a triggered confirmation email to all leads who have filled in the online enquiry form.
Which program type should be used?
1. Email program
2. Event program

3. Engagement program

4. Default program

Just reply me with the options above.
Looking forward to your answers!

[Harsh-297]

Hi @mechan,
Happy Friday 👋

I Believe the answer would be 4. Default Program,  because the specialist can create a smart campaign which listen to form fillout via triggers and set a flow to send a confirmation email.

Default program is flexible and can do things which Email, Event and Engagement programs cannot do. Default programs can also be use multiple times.

Email Programs are used for one time batch and blast and the Smart list for email program doesn't not contain Triggers, So that won't be the option. 

Event Program will also not to be used as its not an event that ends after some time, its an enquiry form which will be active all time listining for actions.

The Marketing Specialist just want to send the confirmation mail if a form is filled out, they are not nurturing them for future actions.

[monicabrv]

Hello @mechan, 

I agree with @Harsh-297 !

I also believe it's the "Default Program" since this request do not follow the criteria of:

1. An event program, since we are not asking people to join an specific event (Given a time and date)
2. An email program, its not just a single communication, but instead its a form and then a trigger email.
3. An engagement program, is a confirmation email and not nurturing at a regular interval.

Hope you have a great weekend! 🌟