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Re: πŸ—£οΈ [Mentor Maria Cruz] 🌟 Adobe Marketo Engage Community Mentorship Program 2024 🌟

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Jon_Chen
Marketo Employee

πŸ—£οΈ [Mentor Maria Cruz] 🌟 Adobe Marketo Engage Community Mentorship Program 2024 🌟

Hello Community, 

 

Welcome to the Adobe Marketo Engage Community Mentorship Program 2024! This is the featured Community Discussion thread for your Adobe Marketo Engage Community Mentor, Maria Cruz (@Maria_Cruz1) who will be here to guide and support you and your peers with your Adobe Marketo Engage questions as you prepare for your Adobe Marketo Engage Business Practitioner Expert (AD0-E559) exam, through to the end of the program.  

 

A little bit about your mentor, Maria:

 

Maria Cruz Headshot.jpg

 

 

Sr. Marketing Orchestration Director at MRM

 

Senior Marketing Technology Leader with 10+ years of experience in Marketing Technology, CRM, International Team Management, Loyalty/Retention Marketing, Account Based Marketing and Multi-Channel Marketing | 3X Certified Adobe Marketo Engage Expert | Certified Marketo Architect | 2023 Adobe Marketo Engage Champion

 

 

 

 

 

 

 

 

 

 

Aspirants mapped to @Maria_Cruz1 

 

  1. @kevina 
  2. @Harvinder 
  3. @Jay_Abushhiwa 
  4. @MarkWHaynes 
  5. @Jjean516 
  6. @Leena_Foote 
  7. @Luckybloom_

 

 

How to Participate  

  1. Aspirants’ goal is to clear their Adobe Marketo Engage Certification during the duration of the program: May 17th , 2024 – June 21st, 2024.
  2. Aspirants: Post your Questions in this thread to connect with your Mentor Maria, and your fellow Aspirant peers.  
  3. You are all preparing for the same Certification, so feel free to use this space to share what you’re learning and collaborate!  

 

Suggested Next Steps for Aspirants: 

  • Update your Community Profile photo with your latest headshot so that you can stand out to your Mentor and Peer Aspirants. 
  • Like this thread to confirm your participation in the program 
  • Introduce yourself to Maria and your Aspirant peers by replying to this Thread! Break the ice by introducing yourself (location, org/ company, etc.) and your experience with/ interest in Adobe Marketo Engage 
  • Post your Questions to this thread as you begin learning more about the Adobe Marketo Engage Business Practitioner Expert (AD0-E559) certification
  • Test your Marketo Engage knowledge by browsing through the Adobe Marketo Engage Community Questions and taking your best shot at answering some Qs! 
  • Remember that every post / like / comment you make in your contextual thread and in the Marketo Engage Community throughout the duration of the program helps increase your chance to be recognized by your Mentor and win exclusive Adobe swag, so bring your best efforts! 

 

Quick links  

 

We're wishing you all the best as you embark on this learning journey!  

 

Cheers,  

Jon 

1 ACCEPTED SOLUTION

Accepted Solutions
Jjean516
Level 2

Re: Welcome to week 3 where we’ll focus on Lead Management 🌟

I don't have much experience in Lead Management so I will be taking some additional time to review this section. How much of the lead scoring strategy is on Marketing Operations? We have a growth marketing team I would assume most of the strategy would be on them?

Here are my answers below:

1. a. Defining the stages of the lifecycle
2. b.Aligning scores with the sales team’s feedback

3. d.A lead completing a purchase

4. b.Lead opened an email and clicked multiple links

5. c. Web Form

 

Jeannie Buissereth

View solution in original post

20 REPLIES 20
kevina
Level 2

Re: πŸ—£οΈ [Mentor Maria Cruz] 🌟 Adobe Marketo Engage Community Mentorship Program 2024 🌟

Hi Everyone! 
I am Kevin, I live in Reno, Nevada.  I work in Marketing ops for a superb company based in Oakland.  How are you all?

Leena_Foote
Level 2

Re: πŸ—£οΈ [Mentor Maria Cruz] 🌟 Adobe Marketo Engage Community Mentorship Program 2024 🌟

Hi Everyone!

 

I am Leena, I live and work in Auckland, New Zealand. I work as a Marketing Automation Specialist in the Vehicles industry. I work with luxury vehicle brands like Audi, Skoda, Volkswagen, Cupra and Porsche. I have 24 years of experience using all kinds of Marketing Automation tools, data cleansing and analytics. I have 4 years experience with Marketo.

Maria_Cruz1
Level 2 - Champion

Re: πŸ—£οΈ [Mentor Maria Cruz] 🌟 Adobe Marketo Engage Community Mentorship Program 2024 🌟

Hi  @Leena_Foote,

 

Nice to meet you. Make sure to review the questions and tips I've posted below. Feel free to ask any questions. 

 

Thanks,

 

Maria

Maria_Cruz1
Level 2 - Champion

Re: πŸ—£οΈ [Mentor Maria Cruz] 🌟 Adobe Marketo Engage Community Mentorship Program 2024 🌟

Hi @kevina,

 

Nice to meet you. Make sure to review the questions and tips I've posted below. Feel free to ask any questions. 

 

Thanks,

 

Maria

MarkWHaynes
Level 1

Re: πŸ—£οΈ [Mentor Maria Cruz] 🌟 Adobe Marketo Engage Community Mentorship Program 2024 🌟

Hi everybody! 
I'm Mark Haynes, formerly known by my signature "enthusiastically, mark haynes" as the Fireworks Community Manager when I worked at Macromedia in the late 1990's and early 2000's. Currently I'm working for McKesson in the Digital Marketing - Campaigns and Automation team under Chris Perez. I look forward to interacting with each of you - let me know if you need any help! 

Enthusiastically, Mark Haynes

Mark W. Haynes
Maria_Cruz1
Level 2 - Champion

Re: πŸ—£οΈ [Mentor Maria Cruz] 🌟 Adobe Marketo Engage Community Mentorship Program 2024 🌟

Nice to meet you @MarkWHaynes.

Jjean516
Level 2

Re: πŸ—£οΈ [Mentor Maria Cruz] 🌟 Adobe Marketo Engage Community Mentorship Program 2024 🌟

Hello everyone from Atlanta! (No one says "Hot Lanta" πŸ˜‚)

 

I'm Jeannie. I've been in Marketing ops now for almost 3 years after deciding to make a career change during Covid. About 6 months ago my director was laid off so I have been at the mercy of these discussion boards to problem solve. I've been holding off taking the certification exam but now I am up for the challenge.  Lastly, I'm currently in healthcare tech it's all I know since switching to MarkOps I would definitely be open to broadening my horizon one day! Can't wait to collaborate with you all thanks  @Maria_Cruz1  for guiding us through this.  

Jeannie Buissereth
Maria_Cruz1
Level 2 - Champion

Re: πŸ—£οΈ [Mentor Maria Cruz] 🌟 Adobe Marketo Engage Community Mentorship Program 2024 🌟

Nice to meet you Jeannie!

Leena_Foote
Level 2

Re: πŸ—£οΈ [Mentor Maria Cruz] 🌟 Adobe Marketo Engage Community Mentorship Program 2024 🌟

Hi Maria - I was advised there are weekly quiz on Marketo topics not seen anything in threads yet?