Hello Community,
Welcome to the Adobe Marketo Engage Community Mentorship Program 2024! This is the featured Community Discussion thread for your Adobe Marketo Engage Community Mentor, Maria Cruz (@Maria_Cruz1) who will be here to guide and support you and your peers with your Adobe Marketo Engage questions as you prepare for your Adobe Marketo Engage Business Practitioner Expert (AD0-E559) exam, through to the end of the program.
A little bit about your mentor, Maria:
Sr. Marketing Orchestration Director at MRM
Senior Marketing Technology Leader with 10+ years of experience in Marketing Technology, CRM, International Team Management, Loyalty/Retention Marketing, Account Based Marketing and Multi-Channel Marketing | 3X Certified Adobe Marketo Engage Expert | Certified Marketo Architect | 2023 Adobe Marketo Engage Champion
Aspirants mapped to @Maria_Cruz1
We're wishing you all the best as you embark on this learning journey!
Cheers,
Jon
Solved! Go to Solution.
I don't have much experience in Lead Management so I will be taking some additional time to review this section. How much of the lead scoring strategy is on Marketing Operations? We have a growth marketing team I would assume most of the strategy would be on them?
Here are my answers below:
1. a. Defining the stages of the lifecycle
2. b.Aligning scores with the sales teamβs feedback
3. d.A lead completing a purchase
4. b.Lead opened an email and clicked multiple links
5. c. Web Form
Hi Everyone!
I am Kevin, I live in Reno, Nevada. I work in Marketing ops for a superb company based in Oakland. How are you all?
Hi Everyone!
I am Leena, I live and work in Auckland, New Zealand. I work as a Marketing Automation Specialist in the Vehicles industry. I work with luxury vehicle brands like Audi, Skoda, Volkswagen, Cupra and Porsche. I have 24 years of experience using all kinds of Marketing Automation tools, data cleansing and analytics. I have 4 years experience with Marketo.
Hi @Leena_Foote,
Nice to meet you. Make sure to review the questions and tips I've posted below. Feel free to ask any questions.
Thanks,
Maria
Hi @kevina,
Nice to meet you. Make sure to review the questions and tips I've posted below. Feel free to ask any questions.
Thanks,
Maria
Hi everybody!
I'm Mark Haynes, formerly known by my signature "enthusiastically, mark haynes" as the Fireworks Community Manager when I worked at Macromedia in the late 1990's and early 2000's. Currently I'm working for McKesson in the Digital Marketing - Campaigns and Automation team under Chris Perez. I look forward to interacting with each of you - let me know if you need any help!
Enthusiastically, Mark Haynes
Nice to meet you @MarkWHaynes.
Hello everyone from Atlanta! (No one says "Hot Lanta" π)
I'm Jeannie. I've been in Marketing ops now for almost 3 years after deciding to make a career change during Covid. About 6 months ago my director was laid off so I have been at the mercy of these discussion boards to problem solve. I've been holding off taking the certification exam but now I am up for the challenge. Lastly, I'm currently in healthcare tech it's all I know since switching to MarkOps I would definitely be open to broadening my horizon one day! Can't wait to collaborate with you all thanks @Maria_Cruz1 for guiding us through this.
Nice to meet you Jeannie!
Hi Maria - I was advised there are weekly quiz on Marketo topics not seen anything in threads yet?