Hello Community, Welcome to the Adobe Marketo Engage Community Mentorship Program 2024!This is the featured Community Discussion thread foryour Adobe Marketo Engage CommunityMentor, Josh Hill( @Josh_Hill13)who will be here to guide and support you and your peers withyour Adobe Marketo Engage questions as you prepare for yourAdobe Marketo Engage Architect Master (AD0-E560)exam,through to the end of the program. A little bit about your Adobe Marketo Engage Community Mentor, Josh: Josh Hill is a marketing technology and operations leader who builds go-to-market infrastructure for the full customer lifecycle. He has led global martech teams delivering large scale lead flow, campaign operations, and omnichannel capabilities. He has 20+ years of experience in technology, sales, and B2B marketing. Over his career Josh has worked with dozens of organizations and thousands of marketing operations professionals to accelerate their funnels and careers. Aspirants mapped to @Josh_Hill13 @Carlito_Jay_Ala @Zoe_Forman @Vinay_Kumar @sydney @EdusBro @Blake-Lucid @caseytmuller How to Participate Aspirants’ goal is to clear their Adobe Marketo Engage Certification during the duration of the program:May 17th , 2024 – June 21st, 2024. Aspirants: Post your Questions in this thread to connect with your Mentor Josh, and your fellow Aspirant peers. Youare allpreparing for the same Certification, so feel free to use this space to share whatyou’relearning and collaborate! Suggested Next Steps for Aspirants: Update your Community Profile photo with your latest headshot so that you can stand out to your Mentor and Peer Aspirants. Like this thread to confirm your participation in the program Introduce yourself to Josh and your Aspirant peers by replying to this Thread! Break the ice by introducing yourself (location, org/ company, etc.) and your experience with/ interest in Adobe Marketo Engage Post your Questions to this thread as you begin learning more abouttheAdobe Marketo Engage Architect Master (AD0-E560)certification Test your Marketo Engage knowledge by browsing through theAdobe Marketo Engage Community Questionsand taking your best shot at answering some Qs! Remember that every post / like / comment you make in your contextual thread and in the Marketo Engage Community throughout the duration of the program helps increase your chance to be recognized by your Mentor and win exclusive Adobe swag, so bring your best efforts! Quick links Mentorship Program Link Adobe Marketo Engage Certifications Overview Link Adobe Marketo Engage Professional (AD0-E555) AME Professional Exam Prep Guide (requires login) Adobe Marketo Engage Business Practitioner Expert (AD0-E559) AME Business Practitioner Expert Exam Prep Guide (requires login) Adobe Marketo Engage Architect Master (AD0-E560) AME Architect Master Exam Prep Guide (requires login) We're wishing you all the best as you embark on this learning journey! Cheers, Jon

Let's talk about RCM/RCE.Key Topics that usually are on the examPeriod Costs and how they are attributed across Success points and ProgramsWhat the Program Analyzer and Program Cost report will show when certain conditions existUsing the Lead Report with "pivot tables" (meaning smart lists to dig into things)Attribution of Opps and Revenue based on Success in MT and FT situations.The success steps are the default ones Marketo provides although that shouldn't really matter for the test. TheFirst time Marketo sees an email address, the first program gets FT credit regardless of Success.If an Opp/Lead associated to Program Success wins, then that revenue can be attributed in an FT or MT manner, usually equal weighted in RCE for MT.