🗣️ [Mentor Josh Arrington] 🌟 Adobe Marketo Engage Community Mentorship Program 2024 🌟

[Jon_Chen]

Hello Community, 

Welcome to the Adobe Marketo Engage Community Mentorship Program 2024! This is the featured Community Discussion thread for your Adobe Marketo Engage Community Mentor, Josh Arrington (@Josh), who will be here to guide and support you and your peers with your Adobe Marketo Engage questions as you prepare for your Adobe Marketo Engage Business Practitioner Expert (AD0-E559) exam, through to the end of the program.  

A little bit about your Adobe Marketo Engage Community Mentor, Josh:
  

Josh is a 2023 Adobe Marketo Engage Champion and the Chief Marketing Technology Officer at Kapturall, bringing over two decades of marketing and full-stack development experience. He is passionate about simplifying complex tech into effective business strategies to help companies achieve their goals. As a certified Marketo Engage Architect, Josh has spent the past 15 years dedicated to helping clients push the boundaries and unlock the true potential of the platform. At Kapturall, he leads with a client-centric approach, ensuring marketing strategies are data-driven and aligned with each company's unique objectives. His work involves guiding businesses through the marketing operations landscape, leveraging his expertise to enhance customer engagement and streamline marketing processes.

Aspirants mapped to Mentor, Mentor Name @Josh 

1. EmailErika1 @emailerika1 
2. marypaine @marypaine 
3. Vishakha Gupta @Vishakha_Gupta 
4. apeters @apeters 
5. FaizalR @FaizalR 
6. vk27 @vk27 
7. rohitagni @rohitagni 

 

How to Participate  

1. Aspirants’ goal is to clear their Adobe Marketo Engage Certification during the duration of the program: May 17th , 2024 – June 21st, 2024.
2. Aspirants: Post your Questions in this thread to connect with your Mentor @Josh, and your fellow Aspirant peers.  
3. You are all preparing for the same Certification, so feel free to use this space to share what you’re learning and collaborate!  

Suggested Next Steps for Aspirants: 

• Update your Community Profile photo with your latest headshot so that you can stand out to your Mentor and Peer Aspirants. 
• Like this thread to confirm your participation in the program 
• Introduce yourself to Josh and your Aspirant peers by replying to this Thread! Break the ice by introducing yourself (location, org/ company, etc.) and your experience with/ interest in Adobe Marketo Engage 
• Post your Questions to this thread as you begin learning more about the Adobe Marketo Engage Business Practitioner Expert (AD0-E559) certification
• Test your Marketo Engage knowledge by browsing through the Adobe Marketo Engage Community Questions and taking your best shot at answering some Qs! 
• Remember that every post / like / comment you make in your contextual thread and in the Marketo Engage Community throughout the duration of the program helps increase your chance to be recognized by your Mentor and win exclusive Adobe swag, so bring your best efforts! 

Quick links  

• Mentorship Program Link 
• Adobe Marketo Engage Certifications Overview Link 
  • Adobe Marketo Engage Professional (AD0-E555) 
    • AME Professional Exam Prep Guide (requires login)
  • Adobe Marketo Engage Business Practitioner Expert (AD0-E559) 
    • AME Business Practitioner Expert Exam Prep Guide (requires login) 
  • Adobe Marketo Engage Architect Master (AD0-E560) 
    • AME Architect Master Exam Prep Guide (requires login)

We're wishing you all the best as you embark on this learning journey!  

Cheers,  

Jon 

[marypaine]

I'm working through this week's module, Lead and Data Management, and just want to confirm if I'm understanding Trigger Tokens used for Interesting Moments correctly. They've always given me a tiny bit of trouble!

Example: A smart campaign looking at form fills for Super Cool Event.

• Interesting Moment: {{trigger.Trigger Name}} - {{trigger.Name}}
• Populated text: "Fills out Form - Super Cool Event Form Name"?

Also, if any of my fellow aspirants use Trigger Tokens often in their Interesting Moments, I'd love to hear how! 😁

[apeters]

Thanks for this Josh! I unfortunately do not have admin access in my Marketo instance. I have skipped this section of the prep guide for now. It's the one part of Marketo I don't have a ton of experience with so I once I move to that section in the guide I'll be sure to reach out for help if needed.  

[FaizalR]

Hi @Josh -

Below is my current score -

Below are the questions where I dont have clue about any answer

If you can prepare a short loom video on these topics it would be great.

Thanks

Faizal

[Josh]

Hi Faizal! 
Sorry for the delay but here is a video explaining these questions / answers
Marketo Expert (AD0-E559) - Q&A.webm

TLDW;
Question 1: Select a row of data and Drill Down

Question 2: After the four casts, they must manually declare a champion by selecting the winner and declare date.

Question 3: 

• "Align Sales and Marketing objectives when designing a Lead Scoring model."
• "Ensure the Adobe Marketo Engage Scoring field's type is Score"

Question 4: Filled Out Form: {{trigger.Name}} on {{trigger.Web Page}} 
Additional context: Trigger Tokens for Interesting Moments

Question 5: The programs do not have a period cost associated to them.
Additional context: Understanding Period Costs

Question 6: I can't see the options, do you have them?

Question 7: Tradeshow is not a possible value for the Registration Source Type field.”
Additional context: Possible Values for Original and Registration Source Type

If anyone has other questions please share them.  And if it's useful maybe we can have a call and do an "ask me anything" session.

[FaizalR]

Hi @Josh ,

I am unable to watch the video with my email id - faizalreza16@gmail.com. Can you kindly provide permissions on this email id.

Thanks

Faizal

[Josh]

I found Question 6:
The answer will be "This lead was merged with another lead".  The reason is that you can see specific activity BEFORE the "New Person" activity.  This means there must have been more than one lead at some point. Typically this is also accompanied by a "Merge Leads" activity which makes it more obvious.

Here's a great post on the topic of merges: https://nation.marketo.com/t5/knowledgebase/understanding-merges-in-marketo/ta-p/249697

[VishGupta]

Faizal, have you gone through the full study guide already, I fear some of this is a learn by do situation but things like period costs are covered in the study guide.

[marypaine]

Thanks for this, Josh!

Can we expect a quiz question(s) at some point this week as well for the Admin/Maintenance section? And possibly a second set for the Marketing Activities/Campaign Management section since we're in the second week now?

[marypaine]

Awesome - thank you! I will check that out.

[emailerika1]

Hello, my name is Erika Westphal!

I have been using Marketo off and on since around 2017 and have experience with several other platforms as well.

Name: Erika Westphal / Charlotte, NC
Current Role: Digital Marketing Specialist at McKesson on the Marketing Ops team

I was previously a consultant before coming back to the brand side of things in marketing ops. I was a campaign operations consultant at Etumos immediately before joining the amazing team at McKesson.

I attended Adobe Summit for the first time in-person this year where I saw @Josh .

My Linkedin: https://www.linkedin.com/in/erikawestphal 

I got the Marketo Qualified certification late last year when they were doing the beta exam. About a year prior, I got the professional certification.

[marypaine]

Hey @Josh and fellow Aspirants,

I'm Mary! I'm based in Massachusetts in the US. Here are a couple of quick things about me to get started:

• Time using Marketo: ~4 years
• Current company: TTEC Digital
• My title: Marketing Automation Specialist
• Hobbies: Snowboarding, rock climbing, camping, hiking, hanging with my dog, reading
• Favorite food: Mexican (street tacos specifically)

I am super excited to be participating in this program. Hoping to learn a lot from all of you and pass this dang test at the end of it! 💪

Here is my LinkedIn if anyone wants to connect.

[Josh]

If anyone is looking for a starting point or resources on a specific topic, Cynthia Chang (@cychang_adobe ) from Adobe published this amazing guide about a year ago. This is probably the best guide I've seen and I love how it's broken down into specific concepts as well as basics / advanced levels. 

🔥 https://nation.marketo.com/t5/marketo-whisperer-blogs/marketo-new-user-self-guided-learning-path/bc-...

Please let me know if there are any specific concepts or areas you want to dive into.

[marypaine]

Thanks for this!

In addition, my coworker also wrote up a study guide for the expert exam with tons of links. It is laid out in the same format as the Adobe study guide. There might be some overlaps but it could also be useful!

Here's the link: https://nation.marketo.com/t5/product-blogs/study-guide-adobe-marketo-engage-business-practitioner-e... 

[Josh]

Hi Everyone!

Excited to meet you all and to learn together in this program. I’ve been working with Marketo for over 15 years now and I think I’ve taken this exam 8 time now. I have also worked with dozens of people to get certified and I love the process because I always end up learning more myself. I know the more questions that are asked here, the more we discuss, the more we all get out of this. So please ask ALL of the questions and jump in with answers as well!

Feel free to connect with me on LinkedIn: https://www.linkedin.com/in/joshuaarrington/

Also a huge thank you to @Jon_Chen for running this fantastic program and everything he does in this community. I think the best ways to get better with Marketo are 

1. Use it. Use the platform every day
2. Participate in this Marketing Nation community.  Ask questions, answer questions, read what people are talking about.
3. Attend the Marketo User Groups (MUGs), in person and online. 
   
   

[apeters]

Hi Josh, and all aspirants in our group!

It's nice to meet you. I'm super excited to learn together throughout this program. A little bit about me, I'm based in Grand Rapids, Michigan. I am the Marketing and Sales Manager at Oktopost, a social media management and employee advocacy tool that is built for B2B companies. I've been using Marketo for almost 2 years now, and am looking forward to passing this exam and getting an even deeper understanding of the platform! 🤗

Feel free to connect with me on LI: https://www.linkedin.com/in/adelinepeters/