🗣️ [Mentor Josh Arrington] 🌟 Adobe Marketo Engage Community Mentorship Program 2024 🌟

[Jon_Chen]

Hello Community, 

Welcome to the Adobe Marketo Engage Community Mentorship Program 2024! This is the featured Community Discussion thread for your Adobe Marketo Engage Community Mentor, Josh Arrington (@Josh), who will be here to guide and support you and your peers with your Adobe Marketo Engage questions as you prepare for your Adobe Marketo Engage Business Practitioner Expert (AD0-E559) exam, through to the end of the program.  

A little bit about your Adobe Marketo Engage Community Mentor, Josh:
  

Josh is a 2023 Adobe Marketo Engage Champion and the Chief Marketing Technology Officer at Kapturall, bringing over two decades of marketing and full-stack development experience. He is passionate about simplifying complex tech into effective business strategies to help companies achieve their goals. As a certified Marketo Engage Architect, Josh has spent the past 15 years dedicated to helping clients push the boundaries and unlock the true potential of the platform. At Kapturall, he leads with a client-centric approach, ensuring marketing strategies are data-driven and aligned with each company's unique objectives. His work involves guiding businesses through the marketing operations landscape, leveraging his expertise to enhance customer engagement and streamline marketing processes.

Aspirants mapped to Mentor, Mentor Name @Josh 

1. EmailErika1 @emailerika1 
2. marypaine @marypaine 
3. Vishakha Gupta @Vishakha_Gupta 
4. apeters @apeters 
5. FaizalR @FaizalR 
6. vk27 @vk27 
7. rohitagni @rohitagni 

 

How to Participate  

1. Aspirants’ goal is to clear their Adobe Marketo Engage Certification during the duration of the program: May 17th , 2024 – June 21st, 2024.
2. Aspirants: Post your Questions in this thread to connect with your Mentor @Josh, and your fellow Aspirant peers.  
3. You are all preparing for the same Certification, so feel free to use this space to share what you’re learning and collaborate!  

Suggested Next Steps for Aspirants: 

• Update your Community Profile photo with your latest headshot so that you can stand out to your Mentor and Peer Aspirants. 
• Like this thread to confirm your participation in the program 
• Introduce yourself to Josh and your Aspirant peers by replying to this Thread! Break the ice by introducing yourself (location, org/ company, etc.) and your experience with/ interest in Adobe Marketo Engage 
• Post your Questions to this thread as you begin learning more about the Adobe Marketo Engage Business Practitioner Expert (AD0-E559) certification
• Test your Marketo Engage knowledge by browsing through the Adobe Marketo Engage Community Questions and taking your best shot at answering some Qs! 
• Remember that every post / like / comment you make in your contextual thread and in the Marketo Engage Community throughout the duration of the program helps increase your chance to be recognized by your Mentor and win exclusive Adobe swag, so bring your best efforts! 

Quick links  

• Mentorship Program Link 
• Adobe Marketo Engage Certifications Overview Link 
  • Adobe Marketo Engage Professional (AD0-E555) 
    • AME Professional Exam Prep Guide (requires login)
  • Adobe Marketo Engage Business Practitioner Expert (AD0-E559) 
    • AME Business Practitioner Expert Exam Prep Guide (requires login) 
  • Adobe Marketo Engage Architect Master (AD0-E560) 
    • AME Architect Master Exam Prep Guide (requires login)

We're wishing you all the best as you embark on this learning journey!  

Cheers,  

Jon 

[Josh]

Hi all!

Here are the modules and practice quizes:  Please fill out each quiz with your name and let me know if you have questions here.  The first 2 are active now and I will add the others soon. 

Quizes

1. Administration and Maintenance (12%)
2. Marketing Activities/Campaign Management (46%)
3. Lead Management (12%)
4. Data Management (10%)
5. Reporting (4%)
6. Best Practices (16%)

[VishGupta]

Thanks for posting these! Other than this and the practice exam by Adobe, where else is a good source for mock tests?

[Josh]

I've actually found some really good ones (and not so good ones 😅) doing a google search for quizlets people have created:

https://www.google.com/search?q=https%3A%2F%2Fquizlet.com+marketo+expert&rlz=1C5CHFA_enUS1025US1025&...

[FaizalR]

Hi @Josh ,

I am unable to watch the explanation video you posted in the thread. can you provide access to me at Faizalreza16@gmail.com

Also Can you explain the answer to the attached question i believe the answer would be the activities from the activity log in the past 90 days however you have mentioned that answer should be The number of unique web page visits

[VishGupta]

Thanks for sharing!

[Josh]

Hi All!

I've updated the links above with the next 3 units,

- Lead Management 12%
- Data Management 10%
- Reporting (4%)

Please let me know if you have any questions or want me to do a deep dive / explanation for any of the questions!

[marypaine]

Hi Josh,

I just made a guess from memory based on knowing the question, but question 4 in the Lead Management quiz doesn't have the associated screenshot to reference to be able to answer the question.

Also, on Lead Management and Data Management, there are a couple of questions that require review and weren't automatically marked right or wrong.

Got a few wrong there on the Reporting section, so I'm going to spend today really digging into that last section! 😬

[Josh]

Thanks Mary, and sorry. I've updated the quizes now, but FYI it looks like you got all of the questions with the missing auto-grade correct.  Well done!

[marypaine]

Just want to say thanks @Josh for volunteering to mentor us! I'm going to schedule the exam for hopefully next week before the 4th of July holiday (and before everything falls out of my brain, lol).

Good luck to all my fellow aspirants if you schedule soon as well! 🤗

[marypaine]

I just submitted the first one but I think I forgot to add my name. 😂 I got an 11/12.

That Look Up field question always gets me - I need to just commit it to memory at this point I think!

[Josh]

Great! Yes I used to forget about it too. After many CRM integrations for clients we actually added it to the discussion checklist so it wouldn't be a surprise later.

[VishGupta]

Hi All, 

I'm Vish Gupta, I have been using the platform for 5 years, but only deeply starting to use it this year, prior I was managing a team and mostly doing campaign ops QA type work. I have passed the professional cert a couple of years ago, but have been struggling with the MCE. Looking forward to being part of this group and passing my MCE!

Title: Senior MOPs Manager at People.ai

Fav Food: Burmese Cuisine

Location: Bay Area

[FaizalR]

Hi Josh and other fellow aspirants,

My name is Faizal Reza. I have been using marketo on and off since 2019. For about a year now I have started using Marketo now.

Can you share one module each week so we can focus on topic and can ask questions if any I have.

Also please share some practice tests?

Thanks

Faizal

[marypaine]

Okay, so I've been running through the Exam Prep Guide briefly and I need to know - is there any trick to remembering how Workspaces and Person Partitions function? 😆 When to use them, how they work, what can/can't be shared between them, etc. I feel like there's SO much going on and my first thought is that the only solution is to just work on memorizing it, especially if you don't actively use them in your instance.

If anyone has any tips, though, I'm all ears lol!

[FaizalR]

@marypaine - You can find this thread useful for workspace and partiton given by Alysha - https://nation.marketo.com/t5/product-discussions/%EF%B8%8F-mentor-alysha-khan-adobe-marketo-engage-...

[Josh]

Following the Adobe Marketo Engage Business Practitioner Expert Prep Guide  we can take this section by section:

Administration and Maintenance (12%)

Marketing Activities/Campaign Management (46%)

Lead  Management (12%)

Lead Management  (10%)

Reporting (4%)

Best Practices (16%)

Workspaces & Partitions  under the first section: Administration & Maintenance. It's obviously very useful to have admin access to a Marketo instance to be able to get familiar with this section. If there's anyone in the group who doesn't have this access let me know and I will try to find a solution.

Alysha’s video is fantastic so check it out!  For me, to remember the differences:

Workspaces:

• Workspaces = Separate marketing regions / brands assets
• Use workspaces to organize marketing activities by region or brand. You can share / clone assets between them.

Lead Partitions

• Lead Partitions = Separate contact lists.
• Use lead partitions to ensure leads from different regions or brands don't mix.
  
  

The next important part is understanding the relationship between the two. Workspaces are given access to partitions - One workspace can have access to a single partition or many. Partitions can be assigned to multiple workspaces. How you set this up is

Documentation for Workspaces and Person Partitions

- Understanding Workspaces and Person Partitions

- Create a new Workspace**

- Create a new Partition

- Workspaces User Access

[VishGupta]

Thanks, it would be super helpful if you would consider posting a short weekly quiz on each of these categories at the end of the week.

[VishGupta]

Hi there Mentor Josh, and my fellow mentees,

I have been going through the exam guide and was a little startled at the volume and specifics around webhooks and POST, GET, HTTPS information. As a Marketo Admin, but not an architect, I have little reason to do a lot of this, do we anticipate this being on the exam?

Additionally a bit of feedback on the practice test, I find that the questions I miss are usually due to the unclear wording as opposed to my lack of understanding of the material, for example, in the question below, I was marked as having the wrong answer, however, I am not sure I agree that this question is me answering incorrectly since 0 information is provided about if the campaigns that went out prior, or are going out next, are operational emails or not. I notice I often read and re-read these questions and feel there is an element of trickery or ultra specificity that really doesn't evaluate my mastery of the material, I worry that the questions are so challenging for a native english speaker, that it must be 10x worse for non-native speakers. I was curious if Marketo would consider reviewing the practice test questions, and how they are written for better clarity and accessibility. 

[marypaine]

I 100% agree with you on the way questions are phrased (at least in the practice exam). I definitely find myself second guessing what they are trying to ask.

For this specific question, though, I can tell you why your answer was wrong (whether we know if the emails sent/being sent are operational or not). Marketo doesn't look at Lead ID when sending emails, it looks at the Email Address. So even if there are duplicate leads with the same address, it will only send once to that address. Then the first answer is just wrong - Marketo will send an email even if there is a duplicate. You kind of have to just do a little bit of crossing off answers you definitely know are wrong until there's only one choice left! Let me know if that was helpful or not! 😊

Even still,  I don't appreciate how some of the questions are written lol.

Editing to add: I just did the practice exam quickly and came across this question. As Marketo will not send multiple emails to duplicate leads, why is it even an option?

[VishGupta]

you make a good point about the lead ID too, and I also felt like that was probably the key there, but then the question you posted as having got wrong, I also got that wrong and I definitely feel it was a wording issue!