Hello Community,
Welcome to the Adobe Marketo Engage Community Mentorship Program 2024! This is the featured Community Discussion thread for your Adobe Marketo Engage Community Mentor, Ellen Schwier (@EllenSchwier) who will be here to guide and support you and your peers with your Adobe Marketo Engage questions as you prepare for your Adobe Marketo Engage Business Practitioner Expert (AD0-E559) exam, through to the end of the program.
Aspirants mapped to @EllenSchwier
We're wishing you all the best as you embark on this learning journey!
Cheers,
Jon
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Hi Dave! Let me know if you have any questions as you dive in. I am happy to help.
Hi Everyone! Very excited to be participating in this mentorship program. My name is Kym and I am located in Pittsburgh, PA. I work for an SF-based company called Proofpoint, which is in the cybersecurity industry.
I live and breathe Marketo and have been a user for about 5 years now.
Looking to become a certified expert and meet some people through this program.
Nice to meet you all.
Hi Kym! It's great to meet you!
With five years of experience, you should be well set to pass your exam. What parts of Marketo do you use the most frequently? Which parts do you never touch? 🙂
Hi Ellen! Nice to virtually meet you.
I run all email marketing for the Americas (N. America/Canada/LATAM) for my company, which includes managing a pretty hefty email calendar (about 3-5 sends per day Tue/Wed/Thurs) and I own our nurture programs.
I also work closely with our webinar, event and field marketing teams to send their invites.
I rarely touch admin-type Marketo activities but meet bi-weekly with our ops teams because I keep a close eye on our database, what data hygiene campaigns we are running, and ongoing segmentation work.
In addition, I am responsible for reporting against all email activities, so I do a lot of report building in Marketo in combination with PowerBI.
TL:DR - I will likely have questions around anything other than email programs 🙂