🗣️ [Mentor Eesha Malick] 🌟 Adobe Marketo Engage Community Mentorship Program 2024 🌟

[Jon_Chen]

Hello Community, 

Welcome to the Adobe Marketo Engage Community Mentorship Program 2024! This is the featured Community Discussion thread for your Adobe Marketo Engage Community Mentor, Eesha Malick (@emalick) who will be here to guide and support you and your peers with your Adobe Marketo Engage questions as you prepare for your Adobe Marketo Engage Professional (AD0-E555) exam, through to the end of the program.  

Aspirants mapped to @emalick 

1. @ahmadm 
2. @Nikko 
3. @MonikaKwiecien 
4. @Romo_Gen26 
5. @torrijost 
6. @ZieBarber 
7. @kfant 
8. @RM81 

How to Participate  

1. Aspirants’ goal is to clear their Adobe Marketo Engage Certification during the duration of the program: May 17th , 2024 – June 21st, 2024.
2. Aspirants: Post your Questions in this thread to connect with your Mentor Eesha, and your fellow Aspirant peers.  
3. You are all preparing for the same Certification, so feel free to use this space to share what you’re learning and collaborate!  

Suggested Next Steps for Aspirants: 

• Update your Community Profile photo with your latest headshot so that you can stand out to your Mentor and Peer Aspirants. 
• Like this thread to confirm your participation in the program 
• Introduce yourself to Eesha and your Aspirant peers by replying to this Thread! Break the ice by introducing yourself (location, org/ company, etc.) and your experience with/ interest in Adobe Marketo Engage 
• Post your Questions to this thread as you begin learning more about the Adobe Marketo Engage Professional (AD0-E555) certification
• Test your Marketo Engage knowledge by browsing through the Adobe Marketo Engage Community Questions and taking your best shot at answering some Qs! 
• Remember that every post / like / comment you make in your contextual thread and in the Marketo Engage Community throughout the duration of the program helps increase your chance to be recognized by your Mentor and win exclusive Adobe swag, so bring your best efforts! 

Quick links  

• Mentorship Program Link 
• Adobe Marketo Engage Certifications Overview Link 
  • Adobe Marketo Engage Professional (AD0-E555) 
    • AME Professional Exam Prep Guide (requires login)
  • Adobe Marketo Engage Business Practitioner Expert (AD0-E559) 
    • AME Business Practitioner Expert Exam Prep Guide (requires login) 
  • Adobe Marketo Engage Architect Master (AD0-E560) 
    • AME Architect Master Exam Prep Guide (requires login)

We're wishing you all the best as you embark on this learning journey!  

Cheers,  

Jon 

[Romo_Gen26]

Hi Eesha,

For Section 3's question: I believe the answer is "A" Possible Duplicates

For Section 4's question: I believe the answer is "A" Email Performance

[emalick]

Yes and YES! 

Go girl!!!!

[RM81]

It is my understanding that assets can be share the following below e.g. determining what you want to share in Design studio.

Smart campaigns.
Email templates.
Landing page templates.
Snippets.
Smart lists.
Segmentations.
Models.

[emalick]

Yes to both of your replies!!

[RM81]

My apologies for the delay response.  I was sick.  the answer is "B"

[torrijost]

Section 1 question to answer:

A Marketer is considering the use of a default program, when should this type of program be used?

1. For in person events
2. For any other initiative than an event, emails or engagement
3. For nurturing initiatives

The correct answer is the B.

Section 2 question to answer: What assets can be shared? (think this one through!!)

According to the Marketo Engage documentation (Understanding Workspaces and Person Partitions | Adobe Marketo Engage), the following assets can be shared across workspaces:

• Email templates
• Landing page templates
• Models
• Smart campaigns
• Smart lists
• Segmentations
• Snippets

An example of how to share segmentations is to create a sub-folder called “Shared-Segmentations” in the Database; move the segmentations to be shared in that folder; and then right-click on the “Shared-Segmentations” folder and click on Share Folder.

[emalick]

Yes yes!!!

[Romo_Gen26]

Section 1 question to answer:

A Marketer is considering the use of a default program, when should this type of program be used?

According to the "Understanding Programs" webpage found in the Marketo guide, I believe the answer to be "B"! (B. For any other initiative than an event, emails or engagement)

Section 2 question to answer: What assets can be shared? (think this one through!!)

I believe the following assests can be "shared":

1. The Poll asset can be shared via social networks.

2. The Refferal offer asset can be shared via landing page, a website, or facebook.

3. The Sweepstakes asset can be shared via landing page, a website, or facebook.

4. The Video asset can have a social sharing option we can put on landing pages or website.

5. The Social Button asset helps share content. We can drop it on free-form landing pages, Facebook, and a website.

[emalick]

Great job!!!

[torrijost]

Hi Eesha,

Thanks for the questions.

Do you want us to submit our responses in the same thread?

[emalick]

Hi! Yes, just throw them on the board!!

[kfant]

Hi @emalick!

I am wondering if you can help me find the exam study guide for AD0-E555? The link does not work for me currently. 

Thank you!

[Jon_Chen]

Hi @kfant ,

We had an issue with the URLs breaking after the exam content was updated. Please access the below links for your Exam Prep Guides moving forward.

Adobe Marketo Engage (AD0-E555)	https://app.rockinfo.com/courses/247
Adobe Marketo Engage Business Practitioner  (AD0-E559)	https://app.rockinfo.com/courses/144
Adobe Marketo Engage Architect (AD0-E560)	https://app.rockinfo.com/courses/248

We will be setting up redirects for the broken links shortly.

[emalick]

Thanks @Jon ! @kfant let me know if you have any further questions!

[torrijost]

Hello!

My name is Teresa Torrijos. It's nice to see my colleague (Rod Mendez) from Kaiser Permanente on this thread and to meet other aspirants. 

I'm new to Marketo Engage. I'm looking forward to going on this learning journey. I'm particularly interested in learning more about programs and measuring performance as I study/prepare for the exam.

[emalick]

Hi Teresa!

Welcome! I am excited to help you learn more about programs and measure performance!

[kfant]

Hi everyone!

I'm Kamara Fant, a Marketing Manager at the American College of Surgeons in Chicago, IL. With nearly 10 years of experience in health and human rights marketing, I specialize in using Marketo to enhance member engagement. I'm excited to explore how Adobe Marketo Engage can optimize our efforts with nurture campaigns and personalization.

Looking forward to connecting and sharing insights!

[emalick]

Hi Kamara!

Thanks for the background and nice to e-meet you! I am excited to jump in with you on Marketo and enhancing member engagement! 

I work for Stryker, a medical device company and I am excited to get to know you and your marketing better!

[RM8]

Greetings, All.  my name is Rodrigo Mendez and I work at Kaiser Permanent as Marketing Engagement Manager in Southern California-Pasadena. In Marketing and Sales Systems, my role is to provide support services for Marketing Campaign Development and Reporting and Analytics.  I've been taking many courses in Marketo Engage and also with Marketo Instance. This has led me to experiment with the creation of the following: 

• Email Programs. 
•  Smart List and Smart Campaign
•  Creation of segmentations
•  Database (how to create people, Activity Log, unsubscribe, blocklist, email invalid concepts)

My goal is to grow, gain expertise's and more insights so that I can continue to provide value and support to my marketing partners in this journey.  

[emalick]

Hi Rodrigo, 

Thanks for the background and wow Kaiser Permanente! So great.

I would love to hear more about your email programs and different experiments you have found to be successful! Looking forward to working with you on gaining your professional certification!

[RM81]

 Note. This is my new profile. My old one was mapped into an incorrect email. 

Greetings, All.  my name is Rodrigo Mendez and I work at Kaiser Permanent as Marketing Engagement Manager in Southern California-Pasadena. In Marketing and Sales Systems, my role is to provide support services for Marketing Campaign Development and Reporting and Analytics.  I've been taking many courses in Marketo Engage and also with Marketo Instance. This has led me to experiment with the creation of the following: 

• Email Programs. 
•  Smart List and Smart Campaign
•  Creation of segmentations
•  Database (how to create people, Activity Log, unsubscribe, blocklist, email invalid concepts)

My goal is to grow, gain expertise's and more insights so that I can continue to provide value and support to my marketing partners in this journey.  

RMendez

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