🗣️ [Mentor Carla Cabaceira] 🌟 Adobe Marketo Engage Community Mentorship Program 2024 🌟

[Jon_Chen]

Hello Community, 

Welcome to the Adobe Marketo Engage Community Mentorship Program 2024! This is the featured Community Discussion thread for your Adobe Marketo Engage Community Mentor, Carla Cabaceira (@Carla_Cabaceir1) who will be here to guide and support you and your peers with your Adobe Marketo Engage questions as you prepare for your Adobe Marketo Engage Professional (AD0-E555) exam, through to the end of the program.  

A little bit about your Adobe Marketo Engage Community Mentor, Carla:

2x certified Marketo Engage Expert

Since 2014, I have accumulated about ten years of dedicated Marketo experience, developing deep expertise in marketing automation and supporting and training global teams. I am well-versed in demand generation best practices, scoring methodology, and understanding how systems interact with each other. My work at HID has been particularly impactful, as I have implemented several automated processes, significantly enhancing lead velocity and sharing between different business units.

Aspirants mapped to @Carla_Cabaceir1 

1. @Tonita 
2. Abilash Jaibaskaren
3. Josie Groom
4. @SunnyD 
5. @tshewang 
6. @Kiran 

How to Participate  

1. Aspirants’ goal is to clear their Adobe Marketo Engage Certification during the duration of the program: May 17th , 2024 – June 21st, 2024.
2. Aspirants: Post your Questions in this thread to connect with your Mentor Carla, and your fellow Aspirant peers.  
3. You are all preparing for the same Certification, so feel free to use this space to share what you’re learning and collaborate!  

Suggested Next Steps for Aspirants: 

• Update your Community Profile photo with your latest headshot so that you can stand out to your Mentor and Peer Aspirants. 
• Like this thread to confirm your participation in the program 
• Introduce yourself to Carla and your Aspirant peers by replying to this Thread! Break the ice by introducing yourself (location, org/ company, etc.) and your experience with/ interest in Adobe Marketo Engage 
• Post your Questions to this thread as you begin learning more about the Adobe Marketo Engage Professional (AD0-E555) certification
• Test your Marketo Engage knowledge by browsing through the Adobe Marketo Engage Community Questions and taking your best shot at answering some Qs! 
• Remember that every post / like / comment you make in your contextual thread and in the Marketo Engage Community throughout the duration of the program helps increase your chance to be recognized by your Mentor and win exclusive Adobe swag, so bring your best efforts! 

Quick links  

• Mentorship Program Link 
• Adobe Marketo Engage Certifications Overview Link 
  • Adobe Marketo Engage Professional (AD0-E555) 
    • AME Professional Exam Prep Guide (requires login)
  • Adobe Marketo Engage Business Practitioner Expert (AD0-E559) 
    • AME Business Practitioner Expert Exam Prep Guide (requires login) 
  • Adobe Marketo Engage Architect Master (AD0-E560) 
    • AME Architect Master Exam Prep Guide (requires login)

We're wishing you all the best as you embark on this learning journey!  

Cheers,  

Jon 

[Carla_Cabaceir1]

Section 2 of the exam - Building Assets:

Creating and editing a snippet in Marketo is easy. Follow these steps:

1. Creating a Snippet:

   • Log in to your Marketo account and go to the "Design Studio" section.
   • In the left-hand menu, click on "Snippets."
   • Click the "New" button and select "New Snippet."
   • Name your snippet and choose a folder for it, then click "Create."
   • Add your desired content (text, images, etc.) in the Snippet Editor.
   • Click "Save" to finalize your snippet.

2. Editing a Snippet:

   • Go to the "Design Studio" and click on "Snippets."
   • Find the snippet you want to edit and double-click it.
   • Make your changes in the Snippet Editor.
   • Click "Save" to apply the changes.

[abilashbaskaren]

Thanks Carla. This has been a really engaging learning program. 

[tshewang]

Hi @Carla_Cabaceir1 

Since we only get 20 active segmentations, do you have any tips or tricks for creating and using segmentations?

Thanks,

[Carla_Cabaceir1]

Hi @tshewang .

Regarding your question:

Q- Since we only get 20 active segmentations, do you have any tips or tricks for creating and using segmentations

A- That's definitely a limitation. You can add up to 100 segments to each, so consider combining data for active segmentation. Prioritize them by identifying the segments that offer the highest value and aligning them with the company's marketing goals. 

Some examples:

Product/Service Interest

Lifecycle Stage

Region/Country

Industry/Region

Referral Source

Thank you,

Carla

[tshewang]

Thank u @Carla_Cabaceir1

[Carla_Cabaceir1]

Monday Quiz - June 17th

Today, we will have two related quizzes:

Q1- When should you use a local asset over a global asset?

a) When the asset needs to be customized for a specific program
b) When the asset will be used across multiple programs
c) When the asset is part of a template
d) When the asset needs to be updated frequently across all programs

Q2- Where can you find global assets within Marketo Engage?

a) In the Design Studio
b) In the Analytics Tab
c) In each individual Program
d) In the Marketing Activities section

1. @Tonita 
2. @abilashbaskaren 
3. Josie Groom
4. @SunnyD 
5. @tshewang 
6. @Kiran 

Thank you!

Carla

[Tonita]

Q1: a

Q2: a

[Carla_Cabaceir1]

That's correct @Tonita 

Thank you for participating. 

[abilashbaskaren]

Hi Carla,

Local asset should be used when the asset needs to be customised for a specific program. When it (global assets) needs to be used frequently for multiple programs, it can be stored in Design studio under the relevant folder. 

[Carla_Cabaceir1]

Thank you @abilashbaskaren ,

This is correct. Thank you for participating.

Carla

[tshewang]

Hi @Carla_Cabaceir1 

The answers are given below: 

Q1. Ans: a) When the asset needs to be customized for a specific program

Q2. Ans: a) In the Design Studio

Thanks!

[Carla_Cabaceir1]

@tshewang ,

Both answers are correct.

Thank you for participating

Carla

[Carla_Cabaceir1]

Hello everyone, I hope this Friday finds you well.

I'm missing participation from most of the people on the team. 

Please let me know how I can help facilitate your learning path to take this exam. What topics are you struggling with? I'm here to help 🙂

Here's some information on visibility rules for forms:

Dynamically Toggle Visibility of a Form Field

Marketo forms have a great feature that lets you dynamically show or hide form fields based on user input. This means you can make additional fields appear only when needed, which makes the form cleaner and more user-friendly. For example, you can set it so that a "State" field appears only if the user selects "United States" as their country.

To set this up, you use Marketo's form editor. Select the field you want to control and create visibility rules based on other fields' values. For instance, set a rule that shows the "State" field only when "United States" is chosen in the "Country" field. This way, the form adapts to user choices, making it more relevant and easier to complete.

More information find it here:

Dynamically Toggle Visibility of a Form Field | Adobe Marketo Engage

1. @Tonita 
2. @abilashbaskaren 
3. Josie Groom
4. @SunnyD 
5. @tshewang 
6. @Kiran 

[Carla_Cabaceir1]

Monday Quiz:

What is the purpose of lead scoring in Marketo?

• A. To assign leads to sales reps
• B. To prioritize leads based on behavior and demographics
• C. To send personalized emails
• D. To create Smart Lists

1. @Tonita 
2. @abilashbaskaren 
3. Josie Groom
4. @SunnyD 
5. @tshewang 
6. @Kiran 

[tshewang]

Hi @Carla_Cabaceir1 - Thank you for all your help during this mentorship program. 

Now that we're at the end, do you have any suggestions before we take the certification exam? Additionally, do you know when we will receive the exam vouchers?

Thanks,

@Jon_Chen 

[abilashbaskaren]

Hi Carla,

Lead scoring in Marketo serves several purposes:

1. Prioritizing Leads - It helps prioritize leads based on their behaviour, demographics, and engagement level. By assigning scores to leads, we can identify which ones are most likely to convert, allowing us to focus our efforts effectively.

2. Aligning Sales and Marketing - It ensures that sales teams receive leads that are genuinely interested and ready for communication. When leads reach a certain score, they can be passed to sales, resulting in higher conversion rates. 

[tshewang]

Hi @Carla_Cabaceir1 

Ans: B. To prioritize leads based on behavior and demographics

Thanks,

[abilashbaskaren]

Is there a way to insert Personalisation token in a header banner Image text? I just have a basic understanding that it can be achieved by adding HTML code and overlaying the text elements on the image element. 

[Carla_Cabaceir1]

Hi @abilashbaskaren 

Regarding your question:

Q- Is there a way to insert a Personalisation token in a header banner Image text?

A- I did some research, and I found this step-by-step process; I haven't tried it, so if you end up using this possible solution, please let the team know 🙂

Link to doc: https://docs.google.com/document/d/1UNMOL7_33UPJl8EpToDmGrJA2f1jfEAcPxWhqCIXPkE/edit?usp=sharing

Thank you,

Carla

[abilashbaskaren]

Hi Carla,

Thank you so much. This was really useful.

I tried and initially there were few errors like image width misalignment with the overall email layout and text rendering outside of the banner container. After tweaking certain elements, I was able to achieve the required results and I am attaching is my Final version of HTML https://docs.google.com/document/d/16pRUqCDqoiDIqS2FUTlVbthzoBXRlsNQ71HFeEGi45Q/edit?usp=sharing