Re: πŸ—£οΈ [Mentor Carla Cabaceira] 🌟 Adobe Marketo Engage Community Mentorship Program 2024 🌟

tshewang
Level 2

Re: πŸ—£οΈ [Mentor Carla Cabaceira] 🌟 Adobe Marketo Engage Community Mentorship Program 2024 🌟

Hi @Carla_Cabaceir1 

 

Ans: B. To prioritize leads based on behavior and demographics

 

Thanks,

abilashbaskaren
Level 2

Re: πŸ—£οΈ [Mentor Carla Cabaceira] 🌟 Adobe Marketo Engage Community Mentorship Program 2024 🌟

Hi Carla,

 

Lead scoring in Marketo serves several purposes:

1. Prioritizing Leads - It helps prioritize leads based on their behaviour, demographics, and engagement level. By assigning scores to leads, we can identify which ones are most likely to convert, allowing us to focus our efforts effectively.

2. Aligning Sales and Marketing - It ensures that sales teams receive leads that are genuinely interested and ready for communication. When leads reach a certain score, they can be passed to sales, resulting in higher conversion rates. 

tshewang
Level 2

Re: πŸ—£οΈ [Mentor Carla Cabaceira] 🌟 Adobe Marketo Engage Community Mentorship Program 2024 🌟

Hi @Carla_Cabaceir1 - Thank you for all your help during this mentorship program. 

 

Now that we're at the end, do you have any suggestions before we take the certification exam? Additionally, do you know when we will receive the exam vouchers?

 

Thanks,

@Jon_Chen 

Carla_Cabaceir1
Level 4

Re: πŸ—£οΈ [Mentor Carla Cabaceira] 🌟 Adobe Marketo Engage Community Mentorship Program 2024 🌟

Monday Quiz - June 17th

Today, we will have two related quizzes:

 

Q1- When should you use a local asset over a global asset?

a) When the asset needs to be customized for a specific program
b) When the asset will be used across multiple programs
c) When the asset is part of a template
d) When the asset needs to be updated frequently across all programs

 

Q2- Where can you find global assets within Marketo Engage?

a) In the Design Studio
b) In the Analytics Tab
c) In each individual Program
d) In the Marketing Activities section

 

  1. @Tonita 
  2. @abilashbaskaren 
  3. Josie Groom
  4. @SunnyD 
  5. @tshewang 
  6. @Kiran 

Thank you!

Carla

Carla Cabaceira
tshewang
Level 2

Re: πŸ—£οΈ [Mentor Carla Cabaceira] 🌟 Adobe Marketo Engage Community Mentorship Program 2024 🌟

Hi @Carla_Cabaceir1 

 

The answers are given below: 

 

Q1. Ans: a) When the asset needs to be customized for a specific program

Q2. Ans: a) In the Design Studio

 

Thanks!

Carla_Cabaceir1
Level 4

Re: πŸ—£οΈ [Mentor Carla Cabaceira] 🌟 Adobe Marketo Engage Community Mentorship Program 2024 🌟

@tshewang ,

Both answers are correct.

Thank you for participating

 

Carla

Carla Cabaceira
abilashbaskaren
Level 2

Re: πŸ—£οΈ [Mentor Carla Cabaceira] 🌟 Adobe Marketo Engage Community Mentorship Program 2024 🌟

Hi Carla,

 

Local asset should be used when the asset needs to be customised for a specific program. When it (global assets) needs to be used frequently for multiple programs, it can be stored in Design studio under the relevant folder. 

 

 

Carla_Cabaceir1
Level 4

Re: πŸ—£οΈ [Mentor Carla Cabaceira] 🌟 Adobe Marketo Engage Community Mentorship Program 2024 🌟

Thank you @abilashbaskaren ,

This is correct. Thank you for participating.

 

Carla

Carla Cabaceira
Tonita
Level 1

Re: πŸ—£οΈ [Mentor Carla Cabaceira] 🌟 Adobe Marketo Engage Community Mentorship Program 2024 🌟

Q1: a

 

Q2: a

Carla_Cabaceir1
Level 4

Re: πŸ—£οΈ [Mentor Carla Cabaceira] 🌟 Adobe Marketo Engage Community Mentorship Program 2024 🌟

That's correct @Tonita 

Thank you for participating. 

Carla Cabaceira