🗣️ [Mentor Carla Cabaceira] 🌟 Adobe Marketo Engage Community Mentorship Program 2024 🌟

[tshewang]

Hi @Carla_Cabaceir1 

Ans: B. To prioritize leads based on behavior and demographics

Thanks,

[abilashbaskaren]

Hi Carla,

Lead scoring in Marketo serves several purposes:

1. Prioritizing Leads - It helps prioritize leads based on their behaviour, demographics, and engagement level. By assigning scores to leads, we can identify which ones are most likely to convert, allowing us to focus our efforts effectively.

2. Aligning Sales and Marketing - It ensures that sales teams receive leads that are genuinely interested and ready for communication. When leads reach a certain score, they can be passed to sales, resulting in higher conversion rates. 

[Carla_Cabaceir1]

Monday Quiz - June 17th

Today, we will have two related quizzes:

Q1- When should you use a local asset over a global asset?

a) When the asset needs to be customized for a specific program
b) When the asset will be used across multiple programs
c) When the asset is part of a template
d) When the asset needs to be updated frequently across all programs

Q2- Where can you find global assets within Marketo Engage?

a) In the Design Studio
b) In the Analytics Tab
c) In each individual Program
d) In the Marketing Activities section

1. @Tonita 
2. @abilashbaskaren 
3. Josie Groom
4. @SunnyD 
5. @tshewang 
6. @Kiran 

Thank you!

Carla

[tshewang]

Hi @Carla_Cabaceir1 

The answers are given below: 

Q1. Ans: a) When the asset needs to be customized for a specific program

Q2. Ans: a) In the Design Studio

Thanks!

[Carla_Cabaceir1]

@tshewang ,

Both answers are correct.

Thank you for participating

Carla

[abilashbaskaren]

Hi Carla,

Local asset should be used when the asset needs to be customised for a specific program. When it (global assets) needs to be used frequently for multiple programs, it can be stored in Design studio under the relevant folder. 

[Carla_Cabaceir1]

Thank you @abilashbaskaren ,

This is correct. Thank you for participating.

Carla

[Tonita]

Q1: a

Q2: a

[Carla_Cabaceir1]

That's correct @Tonita 

Thank you for participating. 

[tshewang]

Hi @Carla_Cabaceir1 

Since we only get 20 active segmentations, do you have any tips or tricks for creating and using segmentations?

Thanks,