🗣️ [Mentor Carissa Russell] Question about using Tags in Reporting

[Jon_Chen]

Hello Community, 

Welcome to the Adobe Marketo Engage Community Mentorship Program 2024! This is the featured Community Discussion thread for your Adobe Marketo Engage Community Mentor, Carissa Russell (@CarissaRussell) who will be here to guide and support you and your peers with your Adobe Marketo Engage questions as you prepare for your Adobe Marketo Engage Business Practitioner Expert (AD0-E559) exam, through to the end of the program.  

A little bit about your Adobe Marketo Engage Community Mentor, Carissa:
  

 

Carissa Russell has enjoyed working in marketing automation/operations for ten years. She is currently the Senior Marketing Operations Analyst for McGraw Hill, and is a 3x Marketo Engage Champion, Adobe Subject Matter Expert, MCE and former Fearless 50. She has previous expertise administering marketing automation platforms, managing marketing tech stacks and integrating system tools. She is passionate about creating strong system processes to provide data that tell compelling stories to guide and empower marketing/sales decisions. When she's not developing system operations, you can find her painting, doing photography, or customizing toys.

Aspirants mapped to @CarissaRussell: 

1. @M_Zin 
2. @Nicole_B_25 
3. @tianalexys 
4. @kdavid 
5. @Keiyin2024 
6. @mnarendrareddy 

 

How to Participate  

1. Aspirants’ goal is to clear their Adobe Marketo Engage Certification during the duration of the program: May 17th , 2024 – June 21st, 2024.
2. Aspirants: Post your Questions in this thread to connect with your Mentor Carissa, and your fellow Aspirant peers.  
3. You are all preparing for the same Certification, so feel free to use this space to share what you’re learning and collaborate!  

Suggested Next Steps for Aspirants: 

• Update your Community Profile photo with your latest headshot so that you can stand out to your Mentor and Peer Aspirants. 
• Like this thread to confirm your participation in the program 
• Introduce yourself to Carissa and your Aspirant peers by replying to this Thread! Break the ice by introducing yourself (location, org/ company, etc.) and your experience with/ interest in Adobe Marketo Engage 
• Post your Questions to this thread as you begin learning more about the Adobe Marketo Engage Business Practitioner Expert (AD0-E559) certification
• Test your Marketo Engage knowledge by browsing through the Adobe Marketo Engage Community Questions and taking your best shot at answering some Qs! 
• Remember that every post / like / comment you make in your contextual thread and in the Marketo Engage Community throughout the duration of the program helps increase your chance to be recognized by your Mentor and win exclusive Adobe swag, so bring your best efforts! 

Quick links  

• Mentorship Program Link 
• Adobe Marketo Engage Certifications Overview Link 
  • Adobe Marketo Engage Professional (AD0-E555) 
    • AME Professional Exam Prep Guide (requires login)
  • Adobe Marketo Engage Business Practitioner Expert (AD0-E559) 
    • AME Business Practitioner Expert Exam Prep Guide (requires login) 
  • Adobe Marketo Engage Architect Master (AD0-E560) 
    • AME Architect Master Exam Prep Guide (requires login)

We're wishing you all the best as you embark on this learning journey!  

Cheers,  

Jon 

[M_Zin]

Hi @CarissaRussell 
Sorry I was on business trip and  was not able to check this group so I missed out last week quiz but i will read and answer them this week. 
for week 2 quiz below are my answer. 

Q1 - B

Q2 - B

Q3 - A and D

[CarissaRussell]

No worries, all your answers are correct - Great job!  You can always go back and answer if you are busy a week/etc, so don't worry and keep joining in like you have been - answered every quiz so far, fantastic Maw!

[Keiyin2024]

@CarissaRussell I tried my best to go through the section 2 and here are my answers:

Q1: B

Q2: B

Q3: A and D

[CarissaRussell]

Awesome job Keiyin, all are correct!  You have answered every quiz so far as well and that's fantastic, keep up the awesome work!

[Nicole_B_25]

Hello

@CarissaRussell 

I learned a couple of very useful things in this section that I can start applying right now.  For example--campaigns deactivating within 6 months if there is no use.  I knew that would happen but had no idea that I could find that information BEFORE the campaign actually was deactivated by looking in the notifications once a quarter. 

Clarification:  If Marketo has turned off the triggers due to inactivity can I turn the trigger back on and it will give it another 6 months and turn it back off if there is no activity.  

The answer to the quiz questions:

1. B

2.B

3. A & D

[CarissaRussell]

All correct, thank you for sharing the insights you learned this week!  It's not something you may realize right away but you're correct in that it's handy you can turn them back on if you aren't sure they're okay to be shut down - and they'll flag again in another six months.  You've answered all the quizzes so far, keep up the great work!

[kdavid]

Hi @CarissaRussell: Here are my answers for Week 2 Quiz.  

This week flew by.

Question 1: Program Member Custom Fields - 

What is a key benefit of implementing program member custom fields in Marketo? (pick 1) - B

Question 2: Webhooks

Which of the following is a common implementation for a webhook in Marketo? (pick 1) - B

Question 3: Tokens & Inheritance 

Which of the following statements are true about how tokens inherit in Marketo program folders? (pick 2) A and D. 

Hope you all have a great weekend.

--Kate

[CarissaRussell]

Excellent Kate!  All are correct.  Thank you for answering, you've done every quiz so far which is fantastic - keep it up! 

[Nicole_B_25]

@CarissaRussell  I would like to understand more about how to use Tags in email metric reporting. Can I add a tag similar to how I would add a segmentation to break out my data in reporting? For example if I pull in a channel tag it would break out the data to all the sub groups associated with that channel tag:

For Example: Tag is Product, I can pull that tag into reporting and it would break out my email metrics by each product I have tagged in that product channel?

If not can you give some ideas on how I can better use tags?  I tag everything but never understood how I could truly use it for reporting. 

Can I do this within Marketo Analytics or would this be something I use in Rev Cycle Explorer? 

[kdavid]

I second this question. Interested in the reporting capabilities of tags.

[CarissaRussell]

Wanted to note I collated the answers to this in this comment here!

[Nicole_B_25]

@CarissaRussell can I take the practice test for free?  I logged in to practice test site and it showed that I needed to redeem a code.

Also-I have no idea if I set up my Adobe Credential Managment profile correctly. Is there a way you can review and make sure I set it up properly?  It's associated with my current work email address.  What if I change jobs--how will I get back to this site and confirm my credentials?  

Thanks for your help. 

[Jon_Chen]

Hello @Nicole_B_25 

Thanks for looping me in @CarissaRussell ! For assistance with your credentials, I'd recommend reaching out to certif@adobe.com. They should be able to help with switching your credentials to a more preferred email address. 

I am happy to help with any Community-related credential requests i.e. if you switch roles and need to re-gain access to your old Community profile. Feel free to reach out to me at anytime in the future!

[CarissaRussell]

The practice test through the Exam Prep Guide should be free, but you do need a Marketo login (similar to here on community) to access the guide with the test at the end.  I am unable to check the status of your account since I'm also a user just like yourself, but I can tag @Jon_Chen in here, as he is the Community Manager.  He is also the one who can append your old Marketo community login to your new one when you change roles and connect the email addresses.

I would encourage sending him a message if you are logged in and still having trouble, he can get you going!

[CarissaRussell]

Hey there group, thanks to those who got started - feel free to jump right in, and answer any previously posted questions!

How do you participate with this group in the weekly thread?

1. Subscribe to this thread
2. On Mondays I will highlight the module we will be focusing on in the Exam Prep Guide via this mentor thread.
3. Review the weekly module in the Exam Prep Guide (5 weeks, 4 modules - test at the end!) 
4. On Fridays I will post a module related "quiz question" and you can reply with your answers.

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Week two is the bulk of the exam with 46% of the total and represents where most of us have our experience in, Marketing Activities/Campaign Management.

This section is designed to test your ability to:

• Demonstrate an understanding of Smart Campaigns, logic, constraints, and flow steps
• Given a scenario, define the next step
• Identify the root cause of a problem
• Interpret the relationship between programs, channels, tags, and period cost
• Demonstrate/apply the correct configuration to Engagement Programs
• Give examples of usage for different types of tokens
• Summarize the utility of Webhooks in Marketo and how they are used
• Identify and apply the appropriate use of the PMCF
• Explain the benefits of Global Assets and how to use them
• Demonstrate the capabilities of forms
• Perform and analyze an A/B test strategy
• Apply best practices around A/B testing
• Identify where a program or asset has been referenced with ‘Used By’
• Troubleshoot communication limits
• Use Webinar provider information in an event program
• Explain the process of performing a quality check on any Marketo program
• Explain the process of performing a quality check on an email

Depending on where your experience is, you may want to check out this great self-guided education post outside of the exam prep to dive deeper into needed areas.

Thanks for those that answered on friday, I will post some new questions and in the meantime if you have anything that pops up, reply here so we can chat!

[CarissaRussell]

Hey there group! @M_Zin,  @Nicole_B_25, @tianalexys, @kdavid, @Keiyin2024, & @mnarendrareddy
Happy Friday! Hope you've had time to log in and check out the Exam Prep Guide - Section one, on Administration and Maintenance is what we're looking at first!  It breaks it down into pretty logical sections, I picked a few of what I think are the top areas to keep in mind for our weekly quiz.

Question 1:  Audit Trail

What is the primary purpose of the audit trail feature in Marketo Engage? (pick 1)

1. To analyze the performance of email campaigns and generate detailed reports on open and click rates.
2. To automate the creation of personalized marketing content based on user behavior and preferences.
3. To integrate third-party applications and manage API connections within the Marketo platform.
4. To track changes and updates made to marketing assets and records, providing a detailed history of user activities for compliance and troubleshooting.

Question 2:  Field Management 

The following is true about system managed fields in Marketo: (pick 2)

1. System-managed fields are predefined by Marketo and automatically updated by the system to track important data points such as lead creation date and email bounce status.
2. System-managed fields can be manually edited by users to correct any discrepancies in lead data.
3. System-managed fields help ensure data integrity by maintaining consistent and accurate information across the platform.
4. System-managed fields are primarily used for customizing email templates and landing pages to better target specific audience segments.

Question 3: Workspaces & Partitions
What is the primary difference between a Marketo workspace and a Marketo partition and how they function within the platform? (pick 1)

1. A Marketo workspace is used to segment and manage different sets of marketing assets and campaigns, while a Marketo partition is used to segment and manage different sets of lead data within a single instance.
2. A Marketo workspace is used to create custom reports and dashboards, while a Marketo partition is used to store historical campaign data.
3. A Marketo workspace is designed for organizing user roles and permissions, while a Marketo partition is designed for managing email deliverability settings.
4. A Marketo workspace is primarily for managing CRM integrations, while a Marketo partition is primarily for managing landing page designs.

All of these docs can be found within sections from the first part of the Exam Prep Guide which guides you through step by step. As a reminder, we get to nominate mentees for perks, so give these questions a shot and let me know what you're most interested in focusing on learning more about! 

Next week we will check out Section 2: Marketing Activities/Campaign Management of the Exam Prep Guide which is 46% of the overall exam - Have a great weekend.

[M_Zin]

Hi @CarissaRussell ,
Thank you for your time preparing the questions for us. Below are my answer for Week One Quiz. 

Q1: D
Q2: A and C
Q3: A

I have question, will there be (Pick 1), (Pick 2 ) in actual exam?

Thank you,

Maw

[CarissaRussell]

Thank you Maw!  All of your answers are correct  🙂  Thanks for participating!

I have not taken the exam since it's most recent update, but yes - they do note the required amount of answers if there is more than one!

[kdavid]

Yep...I'm playing catch up as well. Here are my answers.

Question 1:  Audit Trail

What is the primary purpose of the audit trail feature in Marketo Engage? (pick 1)

D. 

Question 2:  Field Management 

The following is true about system managed fields in Marketo: (pick 2)

A. 

C. 

Question 3: Workspaces & Partitions

A.

[CarissaRussell]

No worries at all - all your answers are correct!  Awesome work.  If you have any areas you'd like to look into more for the Admin section, let me know - I can create a few more questions around it in future weeks or share experience/best practice to round out your knowledge.  Thank you for being involved!

[tianalexys]

Thanks Carissa! 

1. D
2. A and C
3. A

CRM SYNC: In regards to CRM Syncs, I noticed there were resources in the prep guide for both SFDC & Microsoft dynamic. I would assume the test doesn't expect you to know both CRMs, but rather concepts that are relevant to both. Am I right in that thinking? 

One area I'm keen to learn more about is archiving- specifically:

- Pros & cons of archiving folders and assets (e.g. does it free up processing/sync power?)

- If anyone has a routine/business process when it comes to archiving?