Hi Blake,
These are some initial questions I had when taking the questionnaire:
- What is a basic setup of a data management/normalization campaign? When they say basic, is there a template I should know of or a certain way of doing it? Similarly, what should a "basic" health check on a customer's data quality include? Any time I see the word "basic", I'm always curious what it means.
- How technical do I have to be with understanding how Marketo integrates with a CRM?
- Should we expect topics on new features/topics like Dynamic chat?
- What are the implications of data retention policy, is there a certain policy we should be familiar with?
Some other topics I noted for myself to study:
- Different Report Types in Marketo
- Custom activity and custom object uses
- PMCF (Program Member Custom Fields?), Tokens, and Emails
- Difference between segmentation and smart list
- Progressive profiling and visibility rules marketo
- How to manage compliance with global privacy restrictions marketo
- A/B Testing
- Webinars
Topics I felt Decently Comfortable with:
- Smart/Static Lists
- Form Usage
- Fields Usage
- Smart Campaign Setup, logic, flows
- Webhooks
- Basic Troubleshooting
I'm interested in doing a working study session over zoom! Diana and I already started talking about meeting but had not set up any time yet.
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