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Exclude clicks on our preference center link from report metrics

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chris2929
Level 2

Exclude clicks on our preference center link from report metrics

Hi All,

 

We recently replaced the default marketo unsubscribe with our own custom preference center link where folks can unsubscribe. Has anyone found a way to exclude these clicks from email performance reports?

 

Thanks!

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SanfordWhiteman
Level 10 - Community Moderator

Re: Exclude clicks on our preference center link from report metrics

Set any link to untracked by adding class="mktNoTrack" to the <a> tag.

 

Then you’ll want to re-add the mkt_tok query parameter so the page is still capable of associating previously anonymous Munchkin sessions.

 

<a class="mktNoTrack" href="https://www.example.com/page?mkt_tok=##MKT_TOK##">Untracked, Retoked Example</a>

 

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3 REPLIES 3
SanfordWhiteman
Level 10 - Community Moderator

Re: Exclude clicks on our preference center link from report metrics

Do you still want to track those clicks — as Email Clicks — outside of the report? If not, just make the link untracked.

chris2929
Level 2

Re: Exclude clicks on our preference center link from report metrics

No we do not. 

 

How would I make the link untracked?

SanfordWhiteman
Level 10 - Community Moderator

Re: Exclude clicks on our preference center link from report metrics

Set any link to untracked by adding class="mktNoTrack" to the <a> tag.

 

Then you’ll want to re-add the mkt_tok query parameter so the page is still capable of associating previously anonymous Munchkin sessions.

 

<a class="mktNoTrack" href="https://www.example.com/page?mkt_tok=##MKT_TOK##">Untracked, Retoked Example</a>