Thank you, Jon! Hi Blake & fellow aspirants, it is so nice to meet you all, I am excited to be apart of this contextual group and to work towards certification for the next month. π & Blake thank you for being a mentor ! my name is Caitlin and I am a digital marketing ops specialist at McKesson, I've been with the company since first week of January this year. I have been working with Marketo in similar positions since 2021 (first at another Healthcare distribution company then at an Information Services provider) after beginning my career in tech sales & consulting (cloud/analytics/data warehouse etc) working with fortune 1000 companies in healthcare/pharma/hospital systems & financial/management consulting industries, and where I first gained experience working with a marketing automation system (Eloqua), mainly using from a front end perspective as a rep to automate and personalize (and more easily track in CRM) emails I wrote/created myself to my customers. The initial reason I got into Marketing Operations/Marketo was sort of accidentally, the company that hired me wanted someone with a sales rep perspective to be involved in the implementation of MSI emails as well as the training, which turned into also being the main digital marketing operations/marketo administrator working with internal stakeholders across 30 divisions to support their email marketing/lead generation/analytics & reporting/etc. so i like to say i kind of fell into marketing ops , but I am so lucky that that happened! I currently am living on Hilton Head Island, SC just moved here in January from Chicago and will be here for the remainder of the summer before moving back to Boston π
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