🗣️ [Mentor Blake Frye] 🌟 Adobe Marketo Engage Community Mentorship Program 2024 🌟

[Jon_Chen]

Hello Community, 

Welcome to the Adobe Marketo Engage Community Mentorship Program 2024! This is the featured Community Discussion thread for your Adobe Marketo Engage Community Mentor, Blake Frye (@Blake-Lucid) who will be here to guide and support you and your peers with your Adobe Marketo Engage questions as you prepare for your Adobe Marketo Engage Business Practitioner Expert (AD0-E559) exam, through to the end of the program.  

Aspirants mapped to @Blake-Lucid 

1. Bendi Chiru
2. @caitmfarrellmck 
3. @achai 
4. @dianaquintero25 
5. @Sgarg005 

How to Participate  

1. Aspirants’ goal is to clear their Adobe Marketo Engage Certification during the duration of the program: May 17th , 2024 – June 21st, 2024.
2. Aspirants: Post your Questions in this thread to connect with your Mentor Blake, and your fellow Aspirant peers.  
3. You are all preparing for the same Certification, so feel free to use this space to share what you’re learning and collaborate!  

Suggested Next Steps for Aspirants: 

• Update your Community Profile photo with your latest headshot so that you can stand out to your Mentor and Peer Aspirants. 
• Like this thread to confirm your participation in the program 
• Introduce yourself to Blake and your Aspirant peers by replying to this Thread! Break the ice by introducing yourself (location, org/ company, etc.) and your experience with/ interest in Adobe Marketo Engage 
• Post your Questions to this thread as you begin learning more about the Adobe Marketo Engage Business Practitioner Expert (AD0-E559) certification
• Test your Marketo Engage knowledge by browsing through the Adobe Marketo Engage Community Questions and taking your best shot at answering some Qs! 
• Remember that every post / like / comment you make in your contextual thread and in the Marketo Engage Community throughout the duration of the program helps increase your chance to be recognized by your Mentor and win exclusive Adobe swag, so bring your best efforts! 

Quick links  

• Mentorship Program Link 
• Adobe Marketo Engage Certifications Overview Link 
  • Adobe Marketo Engage Professional (AD0-E555) 
    • AME Professional Exam Prep Guide (requires login)
  • Adobe Marketo Engage Business Practitioner Expert (AD0-E559) 
    • AME Business Practitioner Expert Exam Prep Guide (requires login) 
  • Adobe Marketo Engage Architect Master (AD0-E560) 
    • AME Architect Master Exam Prep Guide (requires login)

We're wishing you all the best as you embark on this learning journey!  

Cheers,  

Jon 

[Blake-Lucid]

Howdy, Aspirants!

Great to meet you all and excited to jump in! I've been using Marketo since ~2015 and currently work at Lucid Software as Sr. Systems Admin.

Assuming most of you have taken the readiness questionnaire, what areas of study are feeling weakest and strongest? 

Also, is there any interest in a working study session over zoom?

Thanks,

Blake Frye
Sr. Systems Admin @Lucid
Linkedin: https://www.linkedin.com/in/blake-frye/

[achai]

Hi Blake, 

These are some initial questions I had when taking the questionnaire:

1. What is a basic setup of a data management/normalization campaign? When they say basic, is there a template I should know of or a certain way of doing it? Similarly, what should a "basic" health check on a customer's data quality include? Any time I see the word "basic", I'm always curious what it means. 
2. How technical do I have to be with understanding how Marketo integrates with a CRM? 
3. Should we expect topics on new features/topics like Dynamic chat?
4. What are the implications of data retention policy, is there a certain policy we should be familiar with? 

Some other topics I noted for myself to study: 

1. Different Report Types in Marketo
2. Custom activity and custom object uses
3. PMCF (Program Member Custom Fields?), Tokens, and Emails
4. Difference between segmentation and smart list 
5. Progressive profiling and visibility rules marketo
6. How to manage compliance with global privacy restrictions marketo
7. A/B Testing
8. Webinars

Topics I felt Decently Comfortable with: 

1. Smart/Static Lists
2. Form Usage
3. Fields Usage
4. Smart Campaign Setup, logic, flows
5. Webhooks
6. Basic Troubleshooting

I'm interested in doing a working study session over zoom! Diana and I already started talking about meeting but had not set up any time yet. 

[Blake-Lucid]

Alison, 

Thanks for these questions! Hopefully the following will help address these, but happy to discuss further over a call: 

• Data Management
  • Take a look through the Exam Prep guide section titled "Section 3: Lead and Data Management"
  • There are program templates that can be imported from "Marketo Program Library" look for one titled  "OP-Data Management".
• CRM Sync:
  • Understand fundamentals and how the CRM sync works with Marketo. You should be familiar with everything in the Exam guide under the section 1 "How are field details kept in sync between the two systems?" - Also a good idea to explore the product documentation on best practices for syncing records to and from the CRM. 
• Dynamic Chat
  • It's good to have a foundational understanding of the capabilities but I do not see it on the exam guide. @Jon_Chen Can you confirm? 
• Other topics of Study:
  • Highly recommend to make use of the Exam Guide and the associated videos. These were key for me when studying.

Hope this helps, good luck! (p.s. watch for a study session invite coming soon)

[achai]

Hi everyone! I wanted to follow up about when might be a good time for a study session invite since we are coming into the end of the program next week. What does availability look like? 

@Blake-Lucid @caitmfarrellmck @dianaquintero25 @Sgarg005 

[Blake-Lucid]

Hey Everyone! 

Would tomorrow at 3pm MT or Friday at 10am MT work for anyone for a study session? 

@caitmfarrellmck @dianaquintero25 @Sgarg005 @achai 

Thanks, 

[achai]

Hi @Blake-Lucid ! Both of those times could work for me! 

[Blake-Lucid]

Great, @achai , I just sent over an invite for the whole group for 3pm MT today!

[dianaquintero25]

Is anyone getting a 404 error page for the exam guide? I can no longer access it @Jon_Chen @achai @caitmfarrellmck 

[Blake-Lucid]

@dianaquintero25  what link are you using?

[Blake-Lucid]

@Jon_Chen confirmed the linked guide gives a 404.

[Jon_Chen]

Hi Everyone,

Thanks for double checking here. We had an issue with the URLs breaking after the exam content was updated. Please access the below links for your Exam Prep Guides moving forward.

Adobe Marketo Engage (AD0-E555)	https://app.rockinfo.com/courses/247
Adobe Marketo Engage Business Practitioner  (AD0-E559)	https://app.rockinfo.com/courses/144
Adobe Marketo Engage Architect (AD0-E560)	https://app.rockinfo.com/courses/248

We will be setting up redirects for the broken links shortly.

[achai]

Thanks Jon! 

[achai]

Hi everyone! Would people be interested in setting up weekly study sessions together or even do one session in the second week as a check-in? I feel like it would be nice to set some time up to go through things and how we might be approaching studying the material together along with being a good way to keep motivated. I'd prefer to meet after work hours or on the weekends, but can be flexible to everyone's schedule! 

[dianaquintero25]

@achai That sounds great! My email is dquinte1@uci.edu if you'd like to reach me the quickest. Perhaps we can discuss the material through there and come up with some questions/ask for help on here. We can also chat via email to see when we can set up a time to virtually meet to study together? 

[dianaquintero25]

Hi everyone! My name is Diana and I am from Southern California, my job title is marketing automation specialist for a healthcare company called Vituity. I first learned about Marketo back in 2018 when I did an internship and ever since then, I decided to pursue a career in marketing automation. Once I started working full-time I decided I definitely needed to obtain a certification to help advance my knowledge. As of now I have been using Marketo for 3 years. I am excited to join everyone in this journey and hopeful that this program will help! 

[achai]

Hi everyone, it's so nice to meet you all! My name is Alison and I am based in southern California. I am currently an analyst at ServiceTitan. I started getting involved with Marketo for marketing automation purposes for about 3 years now. I'm pretty specialized in using Marketo to set up smart campaigns and database management and will likely need support on understanding and learning more about emails and niche campaign topics. I work with a small team so hoping that studying for this exam will help me unlock more ways to optimize our product usage and help me network with others who are using the tool! 🙂  

[caitmfarrellmck]

Thank you, Jon! Hi Blake & fellow aspirants, it is so nice to meet you all, I am excited to be apart of this contextual group and to work towards certification for the next month. 🙂 & Blake thank you for being a mentor ! my name is Caitlin and I am a digital marketing ops specialist at McKesson,  I've been with the company since first week of January this year.  I have been working with Marketo in similar positions since 2021 (first at another Healthcare distribution company then at an Information Services provider) after beginning my career in tech sales & consulting (cloud/analytics/data warehouse etc) working with fortune 1000 companies in healthcare/pharma/hospital systems & financial/management consulting industries, and where I first gained experience working with a marketing automation system (Eloqua), mainly using from a front end perspective as a rep to automate and personalize (and more easily track in CRM) emails I wrote/created myself to my customers. The initial reason I got into Marketing Operations/Marketo was sort of accidentally,  the company that hired me wanted someone with a sales rep perspective to be involved in the implementation of MSI emails as well as the training, which turned into also being the main digital marketing operations/marketo administrator working with internal stakeholders across 30 divisions to support their email marketing/lead generation/analytics & reporting/etc. so i like to say i kind of fell into marketing ops , but  I am so lucky that that happened!  I currently am living on Hilton Head Island, SC just moved here in January from Chicago and will be here for the remainder of the summer before moving back to Boston 🙂 

[dianaquintero25]

Hi @caitmfarrellmck nice to hear about your journey getting into the field. I too accidentally found out about marketing automation. I was open to any kind of internships (nothing in particular that I was searching for) and landed in one that involved Marketo. I have heard of Pardot but have never used it. 

Side note: I posted below @achai post, you are more than welcome to email me as well and the three of us can work together. Just wanted to make sure I open the invitation!