🗣️ [Mentor Ashleigh Morrow] 🌟 Adobe Marketo Engage Community Mentorship Program 2024 🌟

[ggerla]

1. None of the above: the default= defines a value as a placeholder in case the requested field is empty. In the mentioned case: if the company name of the lead is filled, it will be displayed, otherwise it will be rendered "Your Company"
2. All of the above
3. Yes
4. {{member.Webinar URL}}
5. False

What I hate about tokens is that there's no chance to have an instance/workspace-level token. The first level where you can create tokens is a 1st level folder in a workspace, so, if you have multiple folders in a workspace or multiple workspaces where you are using the same token, you need to recreate it multiple times (if needed).

[Brenda_1040]

This would actually be inherited tokens that can be set at the higher folder or program level! We use these for alerts we send to our sales folks and have a token for the email distribution list at the top folder level, so we only have to update in one place.

Inherited Token: Token created up the tree in a higher level program or folder

[kpsingh]

Quiz #4: All about personalization / tokens - Marketing Activities

1. A token is set up as follows:{{lead.Company Name:default=Your Company}} What is the purpose of the “default=” value in a token? 
1. Serves as a reminder to fill in the required information manually
2. It will display exactly as written when rendering in an asset “Default=YourCompany”
3. It will display a unique value for each lead depending on the information in that field
4. It will display the same value for each lead based on the value after the equal sign if there is no value in the tokenized field.
2. Where can a token be used in an email? Select all that apply
1. Body Copy
2. From Email Address
3. From Name
4. Subject Line
3. True or false: A token can be used anywhere in an email using Marketo’s Email Builder: TRUE
4. Marketer ABC is creating an event program for a webinar their company is hosting next month via a third party platform. Marketer ABC is trying to decide which token is the appropriate one to use to deliver a unique URL to each registrant to join the webinar. Which token is the correct one to use for this situation?
1. {{my.Webinar URL}}
2. {{member.Webinar URL}}
3. {{program.Webinar URL}}
4. {{lead.Webinar URL}}
5. My Tokens can be utilized when sending an email from Sales insight on either Microsoft Dynamics or Salesforce. True or false

Fun fact: There is a naming structure for where tokens are created. 

Local Token: created in that program or folder (token is local to the program)

Inherited Token: Token created up the tree in a higher level program or folder

Overridden Token: Inherited and someone made an exception in the program or folder

You can create global variables (tokens) and then override them at lower levels in the tree.

Because of this, make sure that references to tokens are not broken when you are moving programs and folders. 

[Brenda_1040]

Happy Friday! Answers for quiz 4 below:

Quiz #4: All about personalization / tokens - Marketing Activities

1. A token is set up as follows:{{lead.Company Name:default=Your Company}} What is the purpose of the “default=” value in a token? 2. It will display exactly as written when rendering in an asset “Default=YourCompany”
2. Where can a token be used in an email? Select all that apply All, that is why we love tokens for emails!
1. Body Copy
2. From Email Address
3. From Name
4. Subject Line
3. True or false: A token can be used anywhere in an email using Marketo’s Email Builder TRUE
4. Marketer ABC is creating an event program for a webinar their company is hosting next month via a third party platform. Marketer ABC is trying to decide which token is the appropriate one to use to deliver a unique URL to each registrant to join the webinar. Which token is the correct one to use for this situation? 2.{{member.Webinar URL}}
5. My Tokens can be utilized when sending an email from Sales insight on either Microsoft Dynamics or Salesforce. FALSE

[SyedHasan]

Hi @AshleighMo ,

1. A token is set up as follows:{{lead.Company Name:default=Your Company}} What is the purpose of the “default=” value in a token? 
1. Serves as a reminder to fill in the required information manually - It could be this one but the original use of the default value is to populate the default value in the token if no other value is provided.
2. It will display exactly as written when rendering in an asset “Default=YourCompany”
3. It will display a unique value for each lead depending on the information in that field
4. It will display the same value for each lead based on the value after the equal sign if there is no value in the tokenized field.
2. Where can a token be used in an email? Select all that apply - We can use them in all the below mentioned fields.
1. Body Copy
2. From Email Address
3. From Name
4. Subject Line
3. True or false: A token can be used anywhere in an email using Marketo’s Email Builder - TRUE
4. Marketer ABC is creating an event program for a webinar their company is hosting next month via a third party platform. Marketer ABC is trying to decide which token is the appropriate one to use to deliver a unique URL to each registrant to join the webinar. Which token is the correct one to use for this situation?
1. {{my.Webinar URL}}
2. {{member.Webinar URL}} - True
3. {{program.Webinar URL}}
4. {{lead.Webinar URL}}
5. My Tokens can be utilized when sending an email from Sales insight on either Microsoft Dynamics or Salesforce. True

[AshleighMo]

@mktoMacaque, @rahulsh @SyedHasan @uditmathur @ggerla @stevenchung87 @Brenda_1040 @kpsingh 

Quiz #5: Marketing Activities - Programs, Smart Campaigns and Lists

1. There are 2 ways to send an email, smart campaign and email send campaigns. True or False
2. A static list is a list of leads that Marketo pulls together from your filter smart list criteria. True or False
3. Marketer ABC is creating an event program to house event attendees from a tradeshow, or in person event, and send them an email follow-up now that the event has concluded. The program contains: an email, a smart campaign and a static list. The smart campaign smart list is set up as follows: 
   1. Program is: Tradeshow Event
1. Member of program: True

When checking the program schedule to see how many people would be sent the email, there are 0 people in the smart campaign schedule tab. Assuming the list was uploaded prior,  What is the issue?

A - The Marketer needs to create the flow steps first.

B - The Marketer should look at the control panel to view the number of leads.

C - The filter used is incorrect, it should reference the static list

D - There is no issue with the setup.

4. There are 4 program types in Marketo, what are they?

1. Email, Event, Default, Webinar
2. Engagement, Event, Email, Social Media
3. Email, Nurture, Event, Default
4. Event, Default, Email, Engagement

[uditmathur]

Hi @AshleighMo ,

My answers for Quiz 5 are as below

Quiz #5: Marketing Activities - Programs, Smart Campaigns and Lists

• There are 2 ways to send an email, smart campaign and email blast campaigns. True or False - FALSE

• A static list is a list of leads that Marketo pulls together from your filter smart list criteria. True or False - FALSE

• Marketer ABC is creating an event program to house event attendees from a tradeshow, or in person event, and send them an email follow-up now that the event has concluded. The program contains: an email, a smart campaign and a static list. The smart campaign smart list is set up as follows: 

1. Member of program: True
1. Program is: Tradeshow Event

When checking the program schedule to see how many people would be sent the email, there are 0 people on the list. What is the issue?

A - The Marketer needs to upload the leads to the list first.

B - The Marketer should look at the control panel to view the number of leads.

C - The filter used is incorrect, it should reference the static list

D - There is no issue with the setup.

1. There are 4 program types in Marketo, what are they?
1. Email, Event, Default, Webinar
2. Engagement, Event, Email, Social Media
3. Email, Nurture, Event, Default
4. Event, Default, Email, Engagement

[ggerla]

1. False (or maybe not: if we are considering the Email program control panel OUTSIDE the smart campaign as program asset as an alternative)
2. False (a static list is static, can be only populated with import, smart campaigns, or by API requests)
3. The issues are different if we need to look only at the specific error:
   
   • The Marketer needs to upload the leads to the list first.
   • The filter used is incorrect, it should reference the static list
   • But suppose we want to see the big picture. In that case, we need to understand why there's no member in the program (like registered, attendees, no-show, etc), because, even if there is an error, the smart list should show the total members of the program, but in this case, the program doesn't have ANY member.
4. Event, Default, Email, Engagement

[kpsingh]

1. There are 2 ways to send an email, smart campaign and email send campaigns. False
2. A static list is a list of leads that Marketo pulls together from your filter smart list criteria. False
3. Marketer ABC is creating an event program to house event attendees from a tradeshow, or in person event, and send them an email follow-up now that the event has concluded. The program contains: an email, a smart campaign and a static list. The smart campaign smart list is set up as follows: 
   1. Program is: Tradeshow Event
1. Member of program: True

When checking the program schedule to see how many people would be sent the email, there are 0 people in the smart campaign schedule tab. Assuming the list was uploaded prior,  What is the issue?

A - The Marketer needs to create the flow steps first.

B - The Marketer should look at the control panel to view the number of leads.

C - The filter used is incorrect, it should reference the static list

D - There is no issue with the setup.

4. There are 4 program types in Marketo, what are they?

1. Email, Event, Default, Webinar
2. Engagement, Event, Email, Social Media
3. Email, Nurture, Event, Default
4. Event, Default, Email, Engagement

[Brenda_1040]

Hello! (Are quizzes still being posted on Friday? Just want to make sure I know what day to come back to the thread, the notifications don't work when I am @ by anyone.) Please find my answers below!

_________________________________________________________

Quiz #5: Marketing Activities - Programs, Smart Campaigns and Lists

1. There are 2 ways to send an email, smart campaign and email send campaigns. False
2. A static list is a list of leads that Marketo pulls together from your filter smart list criteria. FALSE

3. Marketer ABC is creating an event program to house event attendees from a tradeshow, or in person event, and send them an email follow-up now that the event has concluded. The program contains: an email, a smart campaign and a static list. The smart campaign smart list is set up as follows:

Program is: Tradeshow Event
Member of program: TrueWhen checking the program schedule to see how many people would be sent the email, there are 0 people in the smart campaign schedule tab. Assuming the list was uploaded prior, What is the issue?

C - The filter used is incorrect, it should reference the static list

4. There are 4 program types in Marketo, what are they? Event, Default, Email, Engagement