🗣️ [Mentor Ashleigh Morrow] 🌟 Adobe Marketo Engage Community Mentorship Program 2024 🌟

[Jon_Chen]

Hello Community, 

Welcome to the Adobe Marketo Engage Community Mentorship Program 2024! This is the featured Community Discussion thread for your Adobe Marketo Engage Community Mentor, Ashleigh Morrow (@AshleighMo), who will be here to guide and support you and your peers with your Adobe Marketo Engage questions as you prepare for your Adobe Marketo Engage Business Practitioner Expert (AD0-E559) exam, through to the end of the program.  

A little bit about your Adobe Marketo Engage Community Mentor, Ashleigh:

  

A 7-year digital marketing veteran with specialties in marketing automation, strategy and data analytics. Currently leading the strategy and automation for Merkle AMER region as the Manager of Email Marketing and Automation. Certified Business Practitioner Expert and experienced in training and mentoring employees. I have a lot of experience in troubleshooting issues and cleaning up instances in addition to handling migrations from other platforms into Marketo. Over the years I've been able to gain experience in a variety of fields including the highly regulated field of Pharma. I recently became an Adobe Digital Experience Certification Program volunteer to contribute exam questions for the Business Practitioner Expert exam. I have aspirations myself to become an Adobe Marketo Engage Architect Master and a Champion. 

 

Aspirants mapped to @AshleighMo 

1. @mktoMacaque 
2. @rahulsh 
3. @SyedHasan 
4. @uditmathur 
5. @ggerla
6. @stevenchung87 
7. @Brenda_1040  
8. @kpsingh 

 

How to Participate  

1. Aspirants’ goal is to clear their Adobe Marketo Engage Certification during the duration of the program: May 17th , 2024 – June 21st, 2024.
2. Aspirants: Post your Questions in this thread to connect with your Mentor @AshleighMo, and your fellow Aspirant peers.  
3. You are all preparing for the same Certification, so feel free to use this space to share what you’re learning and collaborate!  

Suggested Next Steps for Aspirants: 

• Update your Community Profile photo with your latest headshot so that you can stand out to your Mentor and Peer Aspirants. 
• Like this thread to confirm your participation in the program 
• Introduce yourself to Ashleigh and your Aspirant peers by replying to this Thread! Break the ice by introducing yourself (location, org/ company, etc.) and your experience with/ interest in Adobe Marketo Engage 
• Post your Questions to this thread as you begin learning more about the Adobe Marketo Engage Business Practitioner Expert (AD0-E559) certification
• Test your Marketo Engage knowledge by browsing through the Adobe Marketo Engage Community Questions and taking your best shot at answering some Qs! 
• Remember that every post / like / comment you make in your contextual thread and in the Marketo Engage Community throughout the duration of the program helps increase your chance to be recognized by your Mentor and win exclusive Adobe swag, so bring your best efforts! 

Quick links  

• Mentorship Program Link 
• Adobe Marketo Engage Certifications Overview Link 
  • Adobe Marketo Engage Professional (AD0-E555) 
    • AME Professional Exam Prep Guide (requires login)
  • Adobe Marketo Engage Business Practitioner Expert (AD0-E559) 
    • AME Business Practitioner Expert Exam Prep Guide (requires login) 
  • Adobe Marketo Engage Architect Master (AD0-E560) 
    • AME Architect Master Exam Prep Guide (requires login)

We're wishing you all the best as you embark on this learning journey!  

Cheers,  

Jon 

[AshleighMo]

I posted them a bit more sporadically the last 2 weeks since we were getting close to the end of the program. I will post sporadically again this week as I try to squeeze in any outstanding asks from the group based on their practice test gaps. 

[uditmathur]

HI

I hope & wish there will be as we are still remaining with 1 more week of the program.

Looking forward, so we all can utilize this last week to the fullest.

[Brenda_1040]

I agree, a few weeks doesn't feel nearly enough to cover the information and knowledge we need to pass the test. The quizzes are helpful but wanted to see if there is a full practice/prep test we can use? I also work best in a live setting, would anyone be open to a live study session?

[AshleighMo]

Hi Brenda, 

5 weeks is pretty quick, I agree. I think the intent of the program is to supplement your own studying as you prepare for the exam. So the first step is taking the practice test to gauge where you are at and what areas you need some additional practice, then studying up on the topics/sections that you may not have performed as well in and asking those questions here in the group for us all to knowledge share and learn. 

Are there any particular areas in which you do not feel confident that I can help expand upon this week? Have you taken the practice test? If so, can you let me know which sections were the ones you scored the lowest? (you don't have to provide your score)

[uditmathur]

Hi,

You use the practice test available on  Adobe Credential Management System. (Login required), go to Scheduling -> scroll down to Practice test -> select Adobe Marketo Engage expert from Launch Adobe Exam Prep Portal .

There is a full practice test of 50question time bound, hope you must have tried it, but if not you can take this.

Would have been gr8 for a live session, but don't know how feasible it might be because of the time zones  😀

[AshleighMo]

Yeah, I think we have quite a big difference in time zones because of the differing countries in this group.

[kpsingh]

1. There are 2 ways to send an email, smart campaign and email send campaigns. False
2. A static list is a list of leads that Marketo pulls together from your filter smart list criteria. False
3. Marketer ABC is creating an event program to house event attendees from a tradeshow, or in person event, and send them an email follow-up now that the event has concluded. The program contains: an email, a smart campaign and a static list. The smart campaign smart list is set up as follows: 
   1. Program is: Tradeshow Event
1. Member of program: True

When checking the program schedule to see how many people would be sent the email, there are 0 people in the smart campaign schedule tab. Assuming the list was uploaded prior,  What is the issue?

A - The Marketer needs to create the flow steps first.

B - The Marketer should look at the control panel to view the number of leads.

C - The filter used is incorrect, it should reference the static list

D - There is no issue with the setup.

4. There are 4 program types in Marketo, what are they?

1. Email, Event, Default, Webinar
2. Engagement, Event, Email, Social Media
3. Email, Nurture, Event, Default
4. Event, Default, Email, Engagement

[ggerla]

1. False (or maybe not: if we are considering the Email program control panel OUTSIDE the smart campaign as program asset as an alternative)
2. False (a static list is static, can be only populated with import, smart campaigns, or by API requests)
3. The issues are different if we need to look only at the specific error:
   
   • The Marketer needs to upload the leads to the list first.
   • The filter used is incorrect, it should reference the static list
   • But suppose we want to see the big picture. In that case, we need to understand why there's no member in the program (like registered, attendees, no-show, etc), because, even if there is an error, the smart list should show the total members of the program, but in this case, the program doesn't have ANY member.
4. Event, Default, Email, Engagement

[uditmathur]

Hi @AshleighMo ,

My answers for Quiz 5 are as below

Quiz #5: Marketing Activities - Programs, Smart Campaigns and Lists

• There are 2 ways to send an email, smart campaign and email blast campaigns. True or False - FALSE

• A static list is a list of leads that Marketo pulls together from your filter smart list criteria. True or False - FALSE

• Marketer ABC is creating an event program to house event attendees from a tradeshow, or in person event, and send them an email follow-up now that the event has concluded. The program contains: an email, a smart campaign and a static list. The smart campaign smart list is set up as follows: 

1. Member of program: True
1. Program is: Tradeshow Event

When checking the program schedule to see how many people would be sent the email, there are 0 people on the list. What is the issue?

A - The Marketer needs to upload the leads to the list first.

B - The Marketer should look at the control panel to view the number of leads.

C - The filter used is incorrect, it should reference the static list

D - There is no issue with the setup.

1. There are 4 program types in Marketo, what are they?
1. Email, Event, Default, Webinar
2. Engagement, Event, Email, Social Media
3. Email, Nurture, Event, Default
4. Event, Default, Email, Engagement

[AshleighMo]

@mktoMacaque, @rahulsh @SyedHasan @uditmathur @ggerla @stevenchung87 @Brenda_1040 @kpsingh 

Happy Monday, I am going to post a few quizzes this week (possibly all of them today) to make sure all of the content for the exam prep is covered before we end the program. I will post the answers by mid-end of week to give everyone time to review. I know the expectation is that next week everyone would be taking their exams and/or reviewing final materials, then we have the rewards! Do you all have an exam scheduled yet? Curious to hear.

Quiz #4: All about personalization / tokens - Marketing Activities

1. A token is set up as follows:{{lead.Company Name:default=Your Company}} What is the purpose of the “default=” value in a token? 
1. Serves as a reminder to fill in the required information manually
2. It will display exactly as written when rendering in an asset “Default=YourCompany”
3. It will display a unique value for each lead depending on the information in that field
4. It will display the same value for each lead based on the value after the equal sign if there is no value in the tokenized field.
2. Where can a token be used in an email? Select all that apply
1. Body Copy
2. From Email Address
3. From Name
4. Subject Line
3. True or false: A token can be used anywhere in an email using Marketo’s Email Builder
4. Marketer ABC is creating an event program for a webinar their company is hosting next month via a third party platform. Marketer ABC is trying to decide which token is the appropriate one to use to deliver a unique URL to each registrant to join the webinar. Which token is the correct one to use for this situation?
1. {{my.Webinar URL}}
2. {{member.Webinar URL}}
3. {{program.Webinar URL}}
4. {{lead.Webinar URL}}
5. My Tokens can be utilized when sending an email from Sales insight on either Microsoft Dynamics or Salesforce. True or false

Fun fact: There is a naming structure for where tokens are created. 

Local Token: created in that program or folder (token is local to the program)

Inherited Token: Token created up the tree in a higher level program or folder

Overridden Token: Inherited and someone made an exception in the program or folder

You can create global variables (tokens) and then override them at lower levels in the tree.

Because of this, make sure that references to tokens are not broken when you are moving programs and folders. 

[SyedHasan]

Hi @AshleighMo ,

1. A token is set up as follows:{{lead.Company Name:default=Your Company}} What is the purpose of the “default=” value in a token? 
1. Serves as a reminder to fill in the required information manually - It could be this one but the original use of the default value is to populate the default value in the token if no other value is provided.
2. It will display exactly as written when rendering in an asset “Default=YourCompany”
3. It will display a unique value for each lead depending on the information in that field
4. It will display the same value for each lead based on the value after the equal sign if there is no value in the tokenized field.
2. Where can a token be used in an email? Select all that apply - We can use them in all the below mentioned fields.
1. Body Copy
2. From Email Address
3. From Name
4. Subject Line
3. True or false: A token can be used anywhere in an email using Marketo’s Email Builder - TRUE
4. Marketer ABC is creating an event program for a webinar their company is hosting next month via a third party platform. Marketer ABC is trying to decide which token is the appropriate one to use to deliver a unique URL to each registrant to join the webinar. Which token is the correct one to use for this situation?
1. {{my.Webinar URL}}
2. {{member.Webinar URL}} - True
3. {{program.Webinar URL}}
4. {{lead.Webinar URL}}
5. My Tokens can be utilized when sending an email from Sales insight on either Microsoft Dynamics or Salesforce. True

[Brenda_1040]

Happy Friday! Answers for quiz 4 below:

Quiz #4: All about personalization / tokens - Marketing Activities

1. A token is set up as follows:{{lead.Company Name:default=Your Company}} What is the purpose of the “default=” value in a token? 2. It will display exactly as written when rendering in an asset “Default=YourCompany”
2. Where can a token be used in an email? Select all that apply All, that is why we love tokens for emails!
1. Body Copy
2. From Email Address
3. From Name
4. Subject Line
3. True or false: A token can be used anywhere in an email using Marketo’s Email Builder TRUE
4. Marketer ABC is creating an event program for a webinar their company is hosting next month via a third party platform. Marketer ABC is trying to decide which token is the appropriate one to use to deliver a unique URL to each registrant to join the webinar. Which token is the correct one to use for this situation? 2.{{member.Webinar URL}}
5. My Tokens can be utilized when sending an email from Sales insight on either Microsoft Dynamics or Salesforce. FALSE

[kpsingh]

Quiz #4: All about personalization / tokens - Marketing Activities

1. A token is set up as follows:{{lead.Company Name:default=Your Company}} What is the purpose of the “default=” value in a token? 
1. Serves as a reminder to fill in the required information manually
2. It will display exactly as written when rendering in an asset “Default=YourCompany”
3. It will display a unique value for each lead depending on the information in that field
4. It will display the same value for each lead based on the value after the equal sign if there is no value in the tokenized field.
2. Where can a token be used in an email? Select all that apply
1. Body Copy
2. From Email Address
3. From Name
4. Subject Line
3. True or false: A token can be used anywhere in an email using Marketo’s Email Builder: TRUE
4. Marketer ABC is creating an event program for a webinar their company is hosting next month via a third party platform. Marketer ABC is trying to decide which token is the appropriate one to use to deliver a unique URL to each registrant to join the webinar. Which token is the correct one to use for this situation?
1. {{my.Webinar URL}}
2. {{member.Webinar URL}}
3. {{program.Webinar URL}}
4. {{lead.Webinar URL}}
5. My Tokens can be utilized when sending an email from Sales insight on either Microsoft Dynamics or Salesforce. True or false

Fun fact: There is a naming structure for where tokens are created. 

Local Token: created in that program or folder (token is local to the program)

Inherited Token: Token created up the tree in a higher level program or folder

Overridden Token: Inherited and someone made an exception in the program or folder

You can create global variables (tokens) and then override them at lower levels in the tree.

Because of this, make sure that references to tokens are not broken when you are moving programs and folders. 

[ggerla]

1. None of the above: the default= defines a value as a placeholder in case the requested field is empty. In the mentioned case: if the company name of the lead is filled, it will be displayed, otherwise it will be rendered "Your Company"
2. All of the above
3. Yes
4. {{member.Webinar URL}}
5. False

What I hate about tokens is that there's no chance to have an instance/workspace-level token. The first level where you can create tokens is a 1st level folder in a workspace, so, if you have multiple folders in a workspace or multiple workspaces where you are using the same token, you need to recreate it multiple times (if needed).

[Brenda_1040]

This would actually be inherited tokens that can be set at the higher folder or program level! We use these for alerts we send to our sales folks and have a token for the email distribution list at the top folder level, so we only have to update in one place.

Inherited Token: Token created up the tree in a higher level program or folder

[uditmathur]

Hi @AshleighMo ,

My answer for Quiz 4 are as below.

Quiz #4: All about personalization / tokens - Marketing Activities

1. A token is set up as follows:{{lead.Company Name:default=Your Company}} What is the purpose of the “default=” value in a token? NON OF THE OPTIONS ARE CORRECT. "default=" will display "Your Company" if the token lead.Company Name is empty or Null.
1. Serves as a reminder to fill in the required information manually
2. It will display exactly as written when rendering in an asset “Default=YourCompany”
3. It will display a unique value for each lead depending on the information in that field
4. It will display the same value for each lead based on the value after the equal sign
2. Where can a token be used in an email? Select all that apply ALL OPTIONS ARE CORRECT. 
1. Body Copy
2. From Email Address
3. From Name
4. Subject Line
3. True or false: A token can be used anywhere in an email using Marketo’s Email Builder TRUE
4. Marketer ABC is creating an event program for a webinar their company is hosting next month via a third party platform. Marketer ABC is trying to decide which token is the appropriate one to use to deliver a unique URL to each registrant to join the webinar. Which token is the correct one to use for this situation? OPTION 4.
1. {{my.Webinar URL}}
2. {{member.Webinar URL}}
3. {{program.Webinar URL}}
4. {{lead.Webinar URL}}
5. My Tokens can be utilized when sending an email from Sales insight on either Microsoft Dynamics or Salesforce. True or false FALSE - My tokens does not work with MSI.

[uditmathur]

Hi @AshleighMo ,

As we approach the last leg of the Mentorship program, i will like to ask you if you could provide us with some high level understanding on Marketo CRM Integration.

Some points i will like to have a broad understanding will be:

• How the integration with SFDC & Dynamics work.
• What field can be & should be mapped.
• How marketo campaigns be synced between SFDC/Dynamics.
• How Marketo custom fields are mapped in CRM.

I will also request others to add to this if you feel.

TIA.

[Brenda_1040]

I would also like to better understand the integration with Dynamics for Marketo, as my experience has only been in Salesforce. Is it fair, at a high overview, to view it similar as how SFDC works with Marketo?

Thanks!

[rahulsh]

Hi Ashleigh,

Apologies for the late introduction. My name is Rahul Sharma (rahulsh), working as a Assistant Marketing Automation Manager with more than 5 years of Marketo working experience. I have cleared MCE exam back in 2019 but missed to renew it, so will try to clear the exam this year. 

I am really excited to be mapped under you and be a part of very talented group for my preparation for the "Adobe Marketo Engage Business Practitioner Expert ".

I am looking forward to learn Marketo not just for clearing the Certification exam but also to evolve as a Marketo expert and a top leader for my company when it comes to Marketo knowledge, will focus more on Marketo Admin in future. 

[AshleighMo]

@mktoMacaque, @rahulsh @SyedHasan @uditmathur @ggerla @stevenchung87 @Brenda_1040 @kpsingh 

Hello and Happy Wednesday! Halfway through the week and I'm bringing you another Quiz (I will post another this week or early next). 

I want to make sure we get through all of the content before the end of the program. If you are interested in taking the exam soon, you can fill out this application to receive a 50% discount on your exam fee. 

At the end of next week I will be nominating one of you to receive a free test voucher so please make sure you are getting your engagements in (Comment on posts, Start a Post with a question or a problem you are having at work, etc.)! As always, answer honestly without help to assess where you are at in the process. 

Quiz #3 All about Admin/Maintenance pt 2 - System Managed Fields, Syncing, Audit Trail, 

1. True or False: System Managed Fields are editable fields created by Marketo.
2. Marketer ABC is testing a program before launch. They want to discover if their test lead has triggered scoring and other operational style campaigns. To easily see if the lead has run through everything, Marketer ABC should navigate to:
1. Person Detail Page
2. Lead Activity Log
3. Related Smart Campaigns
4. Database Tab
3. While analyzing lead data in Microsoft Dynamics Marketer XYZ noticed an error in the leads record. The Marketer has updated the field to correct the data. The newest member of the team is asking Marketer XYZ if the lead information will sync back to Marketo automatically. Marketer XYZ says that the sync is one-way and they will now need to create a smart campaign to update that information on the Marketo side. Is this true or false? 
4. In Salesforce, there are 3 possible values for SFDC Type. Which combination is correct?
1. Lead, Contact, Empty
2. Lead, Partner, Contact
3. Partner, Lead, Empty
4. Client, Partner, Lead
5. You can filter in the audit trail. True or false
6. Which is correct about the audit trail functionality? 
1. A history of everything that has been done in Marketo for all time
2. A history of everything that has been done in Marketo for a 6 month time period
3. A history of almost everything that has been done in Marketo for 90 days
4. A history of almost everything that has been done in Marketo for 6 months

[kpsingh]

1. True
2. Lead activity log
3. False, Lead data will get auto-updated, since its a bi-directional flow with Marketo
4. No idea about SFDC, I am learning.
5. True
6. A history of everything that has been done in Marketo for a 6 month time period