🗣️ [Mentor Ashleigh Morrow] 🌟 Adobe Marketo Engage Community Mentorship Program 2024 🌟

[Brenda_1040]

Happy Friday Everyone! My answers below:

Quiz #1: All about Segmentation

1. A user is looking to target leads by Job Level and is creating segmentation to support this initiative. The user has 2000 leads in the database. The breakdown is as follows: 500 have no job level, 1000 have individual contributor, 250 have C-Suite Executive, 50 have Director,  100 have VP, and 100 have manager. When the user approves the segmentation, how many will be in the Job Level segmentation? B - 2000
2. Where in Marketo do you go to create segmentations? D - Database
3. How many segmentations can you have? C - 20
4. What is a use case for Segmentations?/Why use segmentations instead of filters in a smart list?
   • An appropriate use case for a segmentation would be to divide your database by what "Language" they speak or whether they are "Marketable" to. Segmentations should be used instead of filters in a smart list when you want to protect the logic within them and not have to update every campaign that references a smart list. Segmentations are overall categories you are divide your database into and include EVERYONE in it.
5. True or False: Leads can exist in more than one segment. FALSE; They can qualify for different segments but ultimately belong to one, depending on the priority order of the segments. 

[uditmathur]

Hi Ashleigh,

Thank you for this quiz, stepping stone to begin.

1. A user is looking to target leads by Job Level and is creating segmentation to support this initiative. The user has 2000 leads in the database. The breakdown is as follows: 500 have no job level, 1000 have individual contributor, 250 have C-Suite Executive, 50 have Director,  100 have VP, and 100 have manager. When the user approves the segmentation, how many will be in the Job Level segmentation?
   • A - 1500
   • B - 2000 - Segment will have 2 values "Job Level- this will have 1500 leads" & "Default - this will have 500 leads".
   • C - 250
   • D - 500
2. Where in Marketo do you go to create segmentations?
   • A -Marketing Activities
   • B - Analytics
   • C - Admin
   • D - Database - Segments are used to categorizes your audience into different subgroups based on a defined criterion, since all your marketo leads resides in your Database hence segments are created in database.
3. How many segmentations can you have?
   • A - 100
   • B - 50 
   • C - 20
   • D - Unlimited
4. What is a use case for Segmentations?/Why use segmentations instead of filters in a smart list?
   • Open Ended Response Please - The most used use case for Segmentation is using Dynamic Content & Snippets in your assets. Segmentation gives you more flexibility in terms of how you want to personalize your content to target audience. The greatest advantage of using Segmentation over a smart list is Segmentation improves the performance of your smart campaign bcz segmentation sorts your database when it is approved where as SL evaluates the entire DB every time it is referenced.
5. True or False: Leads can exist in more than one segment. - FALSE

[kpsingh]

Hi Ashleigh,

Please see inline response below:

Quiz #1: All about Segmentation

1. A user is looking to target leads by Job Level and is creating segmentation to support this initiative. The user has 2000 leads in the database. The breakdown is as follows: 500 have no job level, 1000 have individual contributor, 250 have C-Suite Executive, 50 have Director,  100 have VP, and 100 have manager. When the user approves the segmentation, how many will be in the Job Level segmentation?
   • A - 1500
   • B - 2000 ✅ In Segmentation all leads will be qualified, 1500 will be in job level and rest 500 in others
   • C - 250
   • D - 500
2. Where in Marketo do you go to create segmentations?
   • A -Marketing Activities
   • B - Analytics
   • C - Admin
   • D - Database✅
3. How many segmentations can you have?
   • A - 100
   • B - 50 
   • C - 20✅ We can create upto 100
   • D - Unlimited
4. What is a use case for Segmentations?/Why use segmentations instead of filters in a smart list?
   • Open Ended Response Please: If we are using smartlist filters then only those people will be qualified who qualifies smartlist, however in segmentation all people will be qualified, no one will be left even if someone is not qualified for specific segment. System will create default segment
5. True or False: Leads can exist in more than one segment.  No, Leads can only qualify as per segmentation rules, if lead is qualified for one segment, can not be eligible for another segment.

Fun Fact: You cannot modify, move or delete the default segment.

Please Note: I am OOO June 5th (wednesday) for a volunteer day locally. I will be offline cleaning up a nature preserve so I will reply to any queries on Thursday/Friday. 

Last Request: Please head over to my other recent post and reply to the thread with your goals and topics of interest for the program. This will help me tailor the program to you all and ensure your needs are met with satisfaction. 

Thank you all and have a great weekend!

[uditmathur]

Hi Kamal,

Just to add to your comment for Q3, You can create up to 20 Segmentation & each segmentation can have up to 100 Segments if created using standard fields, if you are using custom fields, lead owner fields etc. this number could reduce depending on the complexity of your segmentation. 

[kpsingh]

Thank you @uditmathur  for this information.

[ggerla]

Quiz #1: All about Segmentation

1. A user is looking to target leads by Job Level and is creating segmentation to support this initiative. The user has 2000 leads in the database. The breakdown is as follows: 500 have no job level, 1000 have individual contributor, 250 have C-Suite Executive, 50 have Director,  100 have VP, and 100 have manager. When the user approves the segmentation, how many will be in the Job Level segmentation? 2000: the request is not to filter out anyone, but with appropriate filters, we can have at least 6 segmentations within the Job function
2. Where in Marketo do you go to create segmentations? Database -> Workspace -> Segmentations
3. How many segmentations can you have? 20 (by Default)
4. What is a use case for Segmentations?/Why use segmentations instead of filters in a smart list? 
   
   1. Ease-of-use: Segmentations are custom-defined pre-packed smart lists available across smart campaigns and smart lists for marketing activities (based on references between workspace and partitions), so we can have complex filters already at your disposal without recreating them every time.
   2. Flexibility: the combination of segments and filters can create a powerful and easy way to target people for marketing activities (eg.: by demographic and/or geographic criteria; "all the C-level in the UK that filled out a form").
   3. The most common ones are segments by language (to have, for example, dynamic content based on the user language), by country or geo area (to target, for example, only a determined area for a local event), by function or job level (to promote, for example, content dedicated only for certain users).
5. True or False: Leads can exist in more than one segment.  TRUE: leads can be qualified for more than one segment, but they belong only to the first one by priority order.

[stevenchung87]

1. B - 2000
2. D - Database
3. C - 20
4. Segmentation is needed for dynamic content. Relative to smart lists, segmentation can load faster/help the performance of Marketo.
5. False

[AshleighMo]

@mktoMacaque, @rahulsh @SyedHasan @uditmathur @ggerla @stevenchung87 @Brenda_1040 @kpsingh - 

Thank you all for participating thus far. You all did great. The answers to Quiz #1: All about segmentation are as follows:

1. B - 2000 (Default exists under each segmentation for anyone that does not meet the listed criteria so they will still be included). 
2. D - Database (You can navigate to the database section of marketo to view and create segmentations)

3. C - 20 (While you can only have up to 20 segmentations you can have up to 100 segments).
4. Use case: Dynamic content, etc. 
5. False - they cannot exist in more than 1 segment but they CAN exist in more than 1 segmentation. Ex.) Lead A has job level: VP and Region AMER. Lead A can exist in both job level and region segmentations. However, this lead cannot exist in 2 segments underneath 1 of the segmentations. If Lead A had both EMEA and AMER listed for their region (maybe they do business in both countries or something for the purpose of this example), then Lead A would only reside in the first segment they qualify for underneath the region segmentation (Let's say the order is AMER, APAC, EMEA, Lead A would only qualify for AMER).

I hope that makes sense! Looking forward to our next quiz this week. Would you all prefer topic based quizzes like this or a mix of topics for each quiz?

[ggerla]

Makes sense (even if true / false was tricky :D).

On my end, I would say topic-based: this will give me more visibility on what topic I need to have better knowledge of!

[kpsingh]

Hi @AshleighMo @Jon_Chen ,

I am facing bellow error for Exam Prep Guide: