🗣️ [Mentor Alysha Khan] 🌟 Adobe Marketo Engage Community Mentorship Program 2024 🌟

[yakshisharma]

Hi @alysha_khan23 ,

Can you please explain this 2nd point that how global assets make lead scoring scalable?

Thanks & Regards,

Yakshi Sharma

[alysha_khan23]

Totally! For example, let's say you have a global webinar form.

It's very easy to configure a scoring smart campaign to listen for any form submit on that global form and then be able to score those interactions accurately every single time. So any submission on the global webinar form can be scored the same way, not matter if it's 10 times or a 100 times or a 1000 times.

By comparison, if you made a local form for every webinar, the logic would need to get much more creative to ensure that you are scoring every submission on every local webinar form every time and it's easy for that logic to get messy very fast.

Let me know if that makes sense!

[yakshisharma]

@alysha_khan23 - Thank You for the explaination😊

[yakshisharma]

Hi @alysha_khan23 ,

Answer 1 more question please

[alysha_khan23]

Of course! So period costs are defined as "the money you spend in a specific month on a program."

I put "a program" in italic because that is the key to understanding this question. Period costs reflect how much that program specifically cost to put. They do not and should not reflect the overall budget necessary to staff and support the marketing team.

As such, B and C are correct because those are costs that associated with a specific program. A and D are incorrect because those are general line items needed to simply have a functional marketing team. Let me know if that distinction makes sense!

[yakshisharma]

@alysha_khan23 - Yes this makes sense. Thank you for quick turnaround always.

[ellekay]

Hoping the test is similar to the google quiz. It's very easy to read!

[suneethadadi31]

@ellekay - Good Job!!!!

[suneethadadi31]

@alysha_khan23 - Could you please provide an update on when we can expect information about the voucher? Additionally, could you also make available several quizzes for us to assess our knowledge?

Thanks,

Suneetha