@suneethadadi31 @lizmalinowski @yakshisharma @ellekay @DaveSilva
Here is the answer key for this week's quiz! Let me know if I need to explain any further.
| Question | Answer |
| In Adobe Marketo Engage, what is the primary purpose of the Audit Trail feature? | To track changes made to assets such as emails and landing pages |
| In Adobe Marketo Engage, what is the primary distinction between users and roles? | Users have access to specific assets, while roles define their level of permissions and responsibilities. |
| Which of the following CRM platforms offers native synchronization with Adobe Marketo Engage? | Salesforce
Microsoft Dynamics 365 |
| If a marketing team wants to find where a specific lead's engagement history is referenced within Adobe Marketo Engage, which feature should they use? | Lead Database |
| Which of the following is NOT a step in setting up an email campaign in Marketo? | Integrating with Google Analytics |
| Which report in Marketo provides insight into email performance metrics such as open rates and click-through rates? | Email Performance Report |
| What could be a potential root cause if emails are not being delivered to a segment of your leads? | Incorrect Smart List criteria |
| What is the primary function of Webhooks in Marketo? | To send data to external systems |
| What are the benefits of using Global Assets in Marketo? | They allow for the centralized management of assets for use across multiple programs
They make lead scoring more scalable |
| In Marketo, what is the purpose of lead scoring? | To assign a numerical value to leads based on their actions and behaviors |
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