🗣️ [Mentor Alysha Khan] 🌟 Adobe Marketo Engage Community Mentorship Program 2024 🌟

[Jon_Chen]

Hello Community, 

Welcome to the Adobe Marketo Engage Community Mentorship Program 2024! This is the featured Community Discussion thread for your Adobe Marketo Engage Community Mentor, Alysha Khan (@alysha_khan23) who will be here to guide and support you and your peers with your Adobe Marketo Engage questions as you prepare for your Adobe Marketo Engage Business Practitioner Expert (AD0-E559) exam, through to the end of the program.  

A little bit about your Adobe Marketo Engage Community Mentor, Alysha:

Alysha Khan is an Adobe Marketo Engage Champion and a certified Marketo architect in the Chicagoland area with a passion for campaign operations and building robust, scalable processes. In her current role as a Consulting Services Manager at Etumos, she is defining what it means to run a Center of Excellence at scale, coaching a team of consultants to be their best MOPs selves and providing strategic campaign operations guidance to top B2B SaaS companies. Alysha also loves coffee, cats, and stickers.

 

Aspirants mapped to @alysha_khan23

1. @ellekay 

2. @lizmalinowski 
3. @suneethadadi31 
4. @DaveSilva 
5. @yakshisharma 

6. @Greninja 

How to Participate  

1. Aspirants’ goal is to clear their Adobe Marketo Engage Certification during the duration of the program: May 17th , 2024 – June 21st, 2024.
2. Aspirants: Post your Questions in this thread to connect with your Mentor Alysha, and your fellow Aspirant peers.  
3. You are all preparing for the same Certification, so feel free to use this space to share what you’re learning and collaborate!  

Suggested Next Steps for Aspirants: 

• Update your Community Profile photo with your latest headshot so that you can stand out to your Mentor and Peer Aspirants. 
• Like this thread to confirm your participation in the program 
• Introduce yourself to Alysha and your Aspirant peers by replying to this Thread! Break the ice by introducing yourself (location, org/ company, etc.) and your experience with/ interest in Adobe Marketo Engage 
• Post your Questions to this thread as you begin learning more about the Adobe Marketo Engage Business Practitioner Expert (AD0-E559) certification
• Test your Marketo Engage knowledge by browsing through the Adobe Marketo Engage Community Questions and taking your best shot at answering some Qs! 
• Remember that every post / like / comment you make in your contextual thread and in the Marketo Engage Community throughout the duration of the program helps increase your chance to be recognized by your Mentor and win exclusive Adobe swag, so bring your best efforts! 

Quick links  

• Mentorship Program Link 
• Adobe Marketo Engage Certifications Overview Link 
  • Adobe Marketo Engage Professional (AD0-E555) 
    • AME Professional Exam Prep Guide (requires login)
  • Adobe Marketo Engage Business Practitioner Expert (AD0-E559) 
    • AME Business Practitioner Expert Exam Prep Guide (requires login) 
  • Adobe Marketo Engage Architect Master (AD0-E560) 
    • AME Architect Master Exam Prep Guide (requires login)

We're wishing you all the best as you embark on this learning journey!  

Cheers,  

Jon 

[lizmalinowski]

@alysha_khan23 I scored 8 out of 10 and it's only because I didn't read the questions well enough! 

[suneethadadi31]

@alysha_khan23 - I have been taking my exam every single day as practice , since the questions are the same may be the answers were on mind. I have also been looking at some of the other threads as well, like old ones (hope they are of SOME HELP)

https://nation.marketo.com/t5/product-blogs/sample-questions-for-mce-exam-admin-operational/ba-p/242...

https://nation.marketo.com/t5/product-blogs/sample-questions-for-mce-exam-analytics-reporting/ba-p/2...

https://nation.marketo.com/t5/product-blogs/sample-questions-for-mce-exam-lead-lifecycle/ba-p/242962

https://nation.marketo.com/t5/product-blogs/sample-questions-for-mce-exam-program-fundamentals/ba-p/...

https://nation.marketo.com/t5/product-blogs/sample-questions-for-mce-exam-targeting-personalization/...

Thanks,

Suneetha

[yakshisharma]

Hi @alysha_khan23 ,

My quiz score is 8/10. Also I had applied for voucher last time when you provided the link.

Thank You

[suneethadadi31]

@alysha_khan23 - I have completed the test too (9/10). Missed out on a seriously easy question.

Thanks,

Suneetha

[DaveSilva]

Hi Alysha, thanks for the latest quiz!

It seems there isn't a correct answer set for the "Which report allows you to group people by any attribute and includes opportunity information with drill-down capabilities?" question.

Otherwise, I was happy to get them all correct 🙂

[alysha_khan23]

@DaveSilva Thank you being my beta tester 😂  I'll share all the correct answers later this week.

[alysha_khan23]

@lizmalinowski @suneethadadi31 @DaveSilva @yakshisharma @ellekay @Greninja 

Welcome to Week 3! Here's our plan for this week:

• Test your knowledge from Week 1 & 2 - https://forms.gle/vfM2dVPM6tCyyPuf6
• Apply for a 50% certification exam voucher - https://forms.office.com/r/M0QZUCbAKG
• Review Section 3: Lead and Data Management in the Adobe Marketo Engage Business Practitioner Expert Prep Guide and all associated articles linked out. Submit any question or areas that need clarified to this group. This section can be a bit tricky so keep those questions coming!
• Continue to review the Exam objectives and scope (scroll down a bit) and send over questions on what areas you need help with. 

[suneethadadi31]

@alysha_khan23 - Could you please provide an update on when we can expect information about the voucher? Additionally, could you also make available several quizzes for us to assess our knowledge?

Thanks,

Suneetha

[ellekay]

Hoping the test is similar to the google quiz. It's very easy to read!

[suneethadadi31]

@ellekay - Good Job!!!!

[alysha_khan23]

@suneethadadi31 @lizmalinowski @yakshisharma @ellekay @DaveSilva 

Here is the answer key for this week's quiz!  Let me know if I need to explain any further.

Question	Answer
In Adobe Marketo Engage, what is the primary purpose of the Audit Trail feature?	To track changes made to assets such as emails and landing pages
In Adobe Marketo Engage, what is the primary distinction between users and roles?	Users have access to specific assets, while roles define their level of permissions and responsibilities.
Which of the following CRM platforms offers native synchronization with Adobe Marketo Engage?	Salesforce Microsoft Dynamics 365
If a marketing team wants to find where a specific lead's engagement history is referenced within Adobe Marketo Engage, which feature should they use?	Lead Database
Which of the following is NOT a step in setting up an email campaign in Marketo?	Integrating with Google Analytics
Which report in Marketo provides insight into email performance metrics such as open rates and click-through rates?	Email Performance Report
What could be a potential root cause if emails are not being delivered to a segment of your leads?	Incorrect Smart List criteria
What is the primary function of Webhooks in Marketo?	To send data to external systems
What are the benefits of using Global Assets in Marketo?	They allow for the centralized management of assets for use across multiple programs They make lead scoring more scalable
In Marketo, what is the purpose of lead scoring?	To assign a numerical value to leads based on their actions and behaviors

[yakshisharma]

Hi @alysha_khan23 ,

Answer 1 more question please

[alysha_khan23]

Of course! So period costs are defined as "the money you spend in a specific month on a program."

I put "a program" in italic because that is the key to understanding this question. Period costs reflect how much that program specifically cost to put. They do not and should not reflect the overall budget necessary to staff and support the marketing team.

As such, B and C are correct because those are costs that associated with a specific program. A and D are incorrect because those are general line items needed to simply have a functional marketing team. Let me know if that distinction makes sense!

[yakshisharma]

@alysha_khan23 - Yes this makes sense. Thank you for quick turnaround always.

[yakshisharma]

Hi @alysha_khan23 ,

Can you please explain this 2nd point that how global assets make lead scoring scalable?

Thanks & Regards,

Yakshi Sharma

[alysha_khan23]

Totally! For example, let's say you have a global webinar form.

It's very easy to configure a scoring smart campaign to listen for any form submit on that global form and then be able to score those interactions accurately every single time. So any submission on the global webinar form can be scored the same way, not matter if it's 10 times or a 100 times or a 1000 times.

By comparison, if you made a local form for every webinar, the logic would need to get much more creative to ensure that you are scoring every submission on every local webinar form every time and it's easy for that logic to get messy very fast.

Let me know if that makes sense!

[yakshisharma]

@alysha_khan23 - Thank You for the explaination😊

[lizmalinowski]

@alysha_khan23 I got a 9/10 and honestly I knew the answer to the one that I missed! I hate when that happens. Last week was a bit hectic and the early part of this week, but I am going to dive into the study materials now.

[yakshisharma]

Hi Alysha,

I have completed my quiz today. Also I saw a question in another practice test. Please provide an explaination.

[alysha_khan23]

@yakshisharma @suneethadadi31 @DaveSilva @lizmalinowski @ellekay 

Tagging all of you since understanding comm limits is key to the exam + I cover some test taking strategies: https://www.loom.com/share/cf770d9f38cf4c408a48c574302542d9