🗣️ [Mentor Alysha Khan] 🌟 Adobe Marketo Engage Community Mentorship Program 2024 🌟

[Jon_Chen]

Hello Community, 

Welcome to the Adobe Marketo Engage Community Mentorship Program 2024! This is the featured Community Discussion thread for your Adobe Marketo Engage Community Mentor, Alysha Khan (@alysha_khan23) who will be here to guide and support you and your peers with your Adobe Marketo Engage questions as you prepare for your Adobe Marketo Engage Business Practitioner Expert (AD0-E559) exam, through to the end of the program.  

A little bit about your Adobe Marketo Engage Community Mentor, Alysha:

Alysha Khan is an Adobe Marketo Engage Champion and a certified Marketo architect in the Chicagoland area with a passion for campaign operations and building robust, scalable processes. In her current role as a Consulting Services Manager at Etumos, she is defining what it means to run a Center of Excellence at scale, coaching a team of consultants to be their best MOPs selves and providing strategic campaign operations guidance to top B2B SaaS companies. Alysha also loves coffee, cats, and stickers.

 

Aspirants mapped to @alysha_khan23

1. @ellekay 

2. @lizmalinowski 
3. @suneethadadi31 
4. @DaveSilva 
5. @yakshisharma 

6. @Greninja 

How to Participate  

1. Aspirants’ goal is to clear their Adobe Marketo Engage Certification during the duration of the program: May 17th , 2024 – June 21st, 2024.
2. Aspirants: Post your Questions in this thread to connect with your Mentor Alysha, and your fellow Aspirant peers.  
3. You are all preparing for the same Certification, so feel free to use this space to share what you’re learning and collaborate!  

Suggested Next Steps for Aspirants: 

• Update your Community Profile photo with your latest headshot so that you can stand out to your Mentor and Peer Aspirants. 
• Like this thread to confirm your participation in the program 
• Introduce yourself to Alysha and your Aspirant peers by replying to this Thread! Break the ice by introducing yourself (location, org/ company, etc.) and your experience with/ interest in Adobe Marketo Engage 
• Post your Questions to this thread as you begin learning more about the Adobe Marketo Engage Business Practitioner Expert (AD0-E559) certification
• Test your Marketo Engage knowledge by browsing through the Adobe Marketo Engage Community Questions and taking your best shot at answering some Qs! 
• Remember that every post / like / comment you make in your contextual thread and in the Marketo Engage Community throughout the duration of the program helps increase your chance to be recognized by your Mentor and win exclusive Adobe swag, so bring your best efforts! 

Quick links  

• Mentorship Program Link 
• Adobe Marketo Engage Certifications Overview Link 
  • Adobe Marketo Engage Professional (AD0-E555) 
    • AME Professional Exam Prep Guide (requires login)
  • Adobe Marketo Engage Business Practitioner Expert (AD0-E559) 
    • AME Business Practitioner Expert Exam Prep Guide (requires login) 
  • Adobe Marketo Engage Architect Master (AD0-E560) 
    • AME Architect Master Exam Prep Guide (requires login)

We're wishing you all the best as you embark on this learning journey!  

Cheers,  

Jon 

[alysha_khan23]

@lizmalinowski @yakshisharma @suneethadadi31 @DaveSilva @ellekay @Greninja 

Let's kick off Week 2! Here's our plan for this week:

• Review Section 2: Marketing Activities/Campaign Management in the Adobe Marketo Engage Business Practitioner Expert Prep Guide and all associated articles linked out. Submit any question or areas that need clarified to this group. This section accounts for 46% of the exam so let's make sure we understand the main concepts really well!
• Continue to review the Exam objectives and scope (scroll down a bit) and send over notes on what areas you need help with. 

[alysha_khan23]

@yakshisharma @suneethadadi31 @lizmalinowski @DaveSilva @ellekay 

Try this link for the exam prep guide - https://app.rockinfo.com/courses/144

Let me know if this works!

[yakshisharma]

Yes this link is working

[suneethadadi31]

@alysha_khan23 - Thank you it works

[suneethadadi31]

@alysha_khan23 - Is it only for me the link to Adobe Marketo Engage Business Practitioner Expert Prep Guide  doesnt work 

Areas that I might need help is of the below - 

• Summarize the utility of Webhooks in Marketo and how they are used
• Tricky questions on Communication Limits

Thanks,

Suneetha

[alysha_khan23]

@suneethadadi31 For the tricky questions on communication limits, can you provide some examples?

[suneethadadi31]

@alysha_khan23 - When I come across any on communication Limits, I will reach out to you. At the moment, nothing specific comes to mind. if you have any questions on the topic , Kindly post it

Also, Thank you for providing the webhooks information. I will go through them. Coming from a non-technical background, I find some of the concepts a bit challenging to grasp. But will slowly get there.

Thanks,

Suneetha

[alysha_khan23]

Oh yeah webhooks can be a bit tough to wrap your head around but once you've had a chance to see them in action, they make a lot more sense! I would recommend poking through your instance to see if there are any in use and then see how the smart campaigns are leveraging that webhook.

In terms of comm limits, I feel like the key thing to remember is that the 7-day limit is a rolling 7 days. So for every email you want to schedule to send, you need to look back 7 days from when you want to schedule the email and see how many emails have been sent in that time frame to your audience and then see if comm limits come into play.

[suneethadadi31]

@alysha_khan23  -  I saw this question who answer is mentioned as "A" in many platforms

But Marketo can integrate with cvent right - 

Am I reading the question wrong ? Or the questions that I am looking at are old?

Thanks,

Suneetha

[alysha_khan23]

@suneethadadi31 I think that's an old question because it definitely not true as you pointed out. Where did you find the question?

[suneethadadi31]

@alysha_khan23 - here - https://nation.marketo.com/t5/product-blogs/sample-questions-for-mce-exam-program-fundamentals/ba-p/...

[alysha_khan23]

Oh yeah, that thread is from 2017 so the overall concepts might still apply but the exam has changed a lot since then.

[alysha_khan23]

@suneethadadi31 @yakshisharma @DaveSilva @lizmalinowski @ellekay 

Webhooks explainers: https://www.loom.com/share/6248502a185e499b9b7cf1f7e0e610ca

Links:

Marketo Webhook Guide with Examples

Create a Webhook

Webhooks - Developer Docs

[yakshisharma]

This link is not working for me too

[ellekay]

Took the first test - I thought I got a lot more wrong than I did. I do get major anxiety when I take the test!

Def. have to read the questions carefully though!

[lizmalinowski]

@ellekay nice job!!

[alysha_khan23]

@ellekay This is a great score for a first attempt! And yes, reading the questions closely is super critical for a lot of Adobe cert exams. They like to get tricky with the wording and answer choices. 

[alysha_khan23]

@ellekay @lizmalinowski @suneethadadi31 @DaveSilva @yakshisharma @Greninja 

Welcome to Week 1! Here's our plan for this week:

• Review Section 1: Administration and Maintenance in the Adobe Marketo Engage Business Practitioner Expert Prep Guide and all associated articles linked out. Submit any question or areas that need clarified to this group. 
• Review the Exam objectives and scope (scroll down a bit) and send over notes on what areas you need help with. 
• Take the official practice and send over notes of what questions and areas you struggled with. We will retake this test in Week 4 to help track your growth and learning. 

  • To take the practice test:

    • First, log in to the Adobe Credential Management System with your Adobe ID.

    • Then, go to the Adobe Certification Exam Prep Portal to find your practice test.

I'm located in the Chicagoland suburb so I will be typically be responding in this thread CST mornings. Let's get this party started!

[alysha_khan23]

@yakshisharma @ellekay @suneethadadi31 @lizmalinowski @DaveSilva @Greninja 

Here are some resources on Acquisition Program which is not officially part of this week's module but came up in our discussion. 

Help Doc - Understanding Program Membership

Article - Cracking the Code: Marketo's Acquisition Program Insights

Video - Marketo-Fu - Episode 9: Important Considerations for Acquisition 

Article - Difference between the Acquisition Program and Acquisition Program Name

For this week's module on Administration and Maintenance, please let me know today or tomorrow if there are any specific areas we need to dig into further or specific questions you have.

[lizmalinowski]

@alysha_khan23 do we need to actually schedule our exam for a certain timeframe?

[lizmalinowski]

Took my first practice test and got an 84%! 

 Here are my takeaways/opportunities for improvement:

• Identifying global assets
• Better understanding of 'Used By'
• Improvement of how to do quality checks
• How to assign the appropriate acquisition program 

Areas of strength:

• Lead Management
• Administration and Maintenance
• Data Management

Summary: I found the scenario questions the most difficult. It was hard to discern the differences between the options that way the questions were written. Will need more practice here! Anyone else have any links or tips to share to help me in this area?