メールを開封した人とメール内リンクをクリックした人の人数について(About the number of people who clicked the link in the mail with the person who opened the mail)

[Koki_Enomoto]

【Japanese/日本語】

スマートリストにおいて、「メール開封」は217人、「メールをクリック」は223名と結果が出ました。

普通はメール開封のほうが人数が多いと思うのですが、今回はメールをクリックした人が多いです。

このような現象はありますでしょうか？

（スマートリストの設定は間違っていないです）

また、理由をお教えください。

【English/英語】

In the smart list, 217 people were "Mail opened", and "Mail click" was 223 people.

Usually I think that there are more people in the mail opening, but this time there are many people who clicked on the mail.

Is there such a phenomenon?(The smart list setting is not wrong)

Also please tell me the reason.

[SanfordWhiteman]

In a Smart List, Opened means the person actually had images enabled (it is a true Open event as opposed to an "assumed" open event).

While Clicked means they clicked a link, which you can do without opening.

Of course you should also be aware that Clicked isn't all human activity, mail scanners also click.