Updated on June 30th, 2023: Find additional resources and live webinar Q&A in this article.
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Hi Marketo Engage Community,
Adobe Marketo Engage is a powerful marketing automation platform for marketers, but often marketers find themselves struggling to quantify the impact of the marketing efforts. Join us in the upcoming "Learn from your peers" webinar to see power users in action and optimize your marketing programs using the reporting and analytics capabilities within Marketo Engage.
Marketo Engage Champions and early adopters, Ajay Sarpal @ajaysarpal and Andy Caron @Andy_Caron3 will share their years of wisdom on how to best use features available within Marketo Engage and Marketo Measure to move beyond vanity metrics, measure success, and optimize for impact.
In this webinar, you’ll learn:
- Key reporting and attribution use cases and solutions using Marketo Engage. We will teach you how to use: UTMs Parameters, Lead Sources, and Programs effectively (Program Performance Reports and Program Member Custom Fields)
- How to analyze the effectiveness of your marketing tactics, such as reporting when using personalization in your programs.
- Advanced attribution solutions using Marketo Measure’s Full Path Model and Custom Model’s actionable insights to gain a seat at the revenue table.
Webinar Details:
- Topic Track, Analyze, and Optimize your Marketing Campaigns with Marketo Engage
- Date: Wednesday, June 28th, 2023
- Time: 8:00 AM PT | 11:00 AM ET | 5:00 PM CET
- Length: 45 minutes with 15 minutes Q&A
- Experience level: Intermediate to Advanced
Save your spot today HERE.
Have more questions or tips of your own about how to use Marketo Engage native solutions to measure impact? Comment below!
Take your marketing programs to the next level today and register for this webinar. We look forward to having you join us for this informative and interactive session.
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