Gamification in the Marketing Nation: New Badges and Levels!

Marketo Employee
Marketo Employee

Hello Marketing Nation!


I hope you all are having a fantastic start to the new year. I want to share some exciting changes we’ll be making to our Community shortly.


Knowing—as you interact with and help others in the Marketing Nation Community—you’re building a richer and stronger community for all, we want to honor your contributions with new forms of recognition which demonstrate to others your knowledge of and expertise with Marketo Engage. Therefore, we will be deploying all-new gameplay which includes new badges, new achievement classes, a revamped leveling structure, , and much more. We hope these changes will make it more fun to contribute to the Community, all while earning recognition for your demonstrated knowledge of and expertise with the Marketo Engage product. If you interact with any of our other Adobe Experience Cloud products, you will experience similar gameplay on their online communities.


This Gamification blog series will preview some of the most exciting features so that you can hit the ground running when we go live at the end of January.


In this blog, I’m going to discuss the improvements we’re making to the existing badge and leveling structure.


New Badges


Badges have always been a core component of the Marketing Nation Community. Ever since the beginning, we’ve used badges to recognize all levels of Community engagement both big and small.


I’m excited to announce that we’ve been hard at work on over 100 brand new badges to make your community engagement more interesting and rewarding. These badges will be awarded based on unique community contributions, both new and old. The image below is a preview of some of these badges and how you can earn them.




All new badges now have several versions, with each subsequent version granted to you based on how often you complete that particular activity. For example, if one of your responses gets marked as correct, you will receive the Affirm 1 badge. If three of your responses are marked correct, you will receive the Affirm 3 badge. How you wish to unlock badges is completely up to you. With this improvement, there’ll be countless ways for you to build your community, your credibility, and your connections with peers!


We’re also introducing two new achievement classes – missions and super missions. Missions are made up of badges and super missions are made up of both missions and badges. What makes these classes different is that they are only given to users who complete all underlying missions and badges. You can see an example of this relationship in the image below. The Affirm badge is a part of the Originator mission, which is one of three missions required to achieve the Expansion super mission.




Please note that while your existing levels will remain the same, we are removing your old badges to make room for the new gameplay badges. Additionally, new badges will be immediately rewarded to you based on your existing contributions. If you’ve already gotten 50 of your responses marked correct, for example, you’ll automatically receive all the Affirm badges that meet this number requirement.


We hope new and exciting gameplay will make it more fun and enjoyable to complete community challenges and level up. This fresh new system highlights the value you add to our Community, all while giving you a set of challenges to conquer at your own pace. It will also make it easier to share your game progress with your closest peers. Find out who in your network has the most exclusive badges, what kind of super missions your peers are working towards, and much more!


Leveling Structure


After extensive research and testing, we revised the level structure to encourage engagement and more accurately represent your community presence and contributions. We’ve also implemented a more reasonable level progression for all users. Some of you may notice more forward progression and may even be at a level higher than usual after we deploy the revised structure.


That’s all we have for today’s blog! Have any questions, comments, or feedback? Feel free to let us know in the comment section below. Be sure to check out our other game play blogs as we discuss improvements on Viewing and Displaying your Top Badges and Leaderboard and Level Progression!