Gamification in the Marketing Nation: New Leaderboards and Progress Bar!

Marketo Employee
Marketo Employee

Hello Marketing Nation,


Welcome back to the third and final Game Play sneak preview blog. In the last edition, I showed you some exciting new features we’re adding to view and showcase your Community achievements. You can read more about it here.


This time, I’m excited to tell you about a new global leaderboard, and a unique method to view your Community progression on any page.


Global User Leaderboard


As you all know, the Marketing Nation is an incredibly resourceful and special Community. Most of the content is created by awesome individuals, like you, who take time out of their busy days to help others (thank you!).


We love giving credit where it’s due, so in this game play update, we’re adding more visibility to our most frequent contributors with a global user leaderboard. The leaderboard will rank users based on two primary criteria: Most Likes and Most Accepted Solutions. By default, the leaderboard will rank members with the most likes and accepted solutions of all time. However, you can easily sort by more specific time periods like the past day, week, month, three months, six months, and year. The leaderboard is also paginated, listing up to 18 users at a time.




This leaderboard provides an unparalleled view into our Community’s top and trending contributors. Are you listed as a top solution author for this month? Who currently holds the number one spot for most-liked posts in the Community? We hope that this new perspective will help you identify the Community’s most prominent users, and motivate you to compete for the top spot!


Game Alert Bar


In any game, being able to see your progression is important. Progression transparency helps you visualize how far along you are in reaching the next level and acquiring more rewards. When we talked to you, we heard you say leveling up is a key motivator to contribute more to Community and it is important for you to be able to visualize your progress.


After several rounds of design and prototype testing, we’re ready to deploy a brand-new game feature – the game alert bar!




It may be small (so as not to distract you from your work!), but each section in the game alert bar serves a very important purpose! We’ll start from the left:


  • Badge Counter: The left number “X Badges” indicates the lifetime number of badges you’ve earned on your account. As you earn more badges, your counter will increase in near real-time. Please note that this badge count is representative of not only badges but also missions and super missions. To learn more about these new achievement classes, check out our first game play blog here.
  • Level Progression %: In the new game play, we are using Level icons to represent your level i.e. L2 is Level 2, L3 is Level 3, etc. With the progress bar, you can easily see how far along you are to the next level. As you perform more community actions such as liking replies, starting threads, or responding to discussions, your progress bar will gradually increase. Now, you’ll also be notified each time you level up.
  • Next Challenge: With all the fun, new challenges, we know it may be hard to decide what to do next. That’s why we created the “Next Challenge” tip. This prompt helps you earn your next super mission badge. Though achievements can be earned in any order you’d like, the unearned badges you see here are automatically presented to you based on what you need to do to earn your next super mission. When you complete a challenge, the prompt will refresh to the next unearned badge. Clicking on either the badge or super mission hyperlinks will tell you exactly how you can complete that particular challenge. You can also quickly navigate to all Community badges by clicking on the “View All Badges” link. Soon, you’ll be on your way to earning multiple super missions!


That’s all we have for this game play blog series. I hope you enjoyed reading about the new game features coming soon. If you haven’t had a chance to read our previous game play blogs, you can check them out here (Blog 1, Blog 2). As always, if you have any questions, comments, or feedback, feel free to let us know in the comment section below!