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What if I told you that you could generate a brand-compliant email template in seconds by simply uploading a screenshot? Well, thanks to the latest release in both Marketo Engage and Journey Optimizer B2B Edition, Marketing Ops ca...
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During our recent implementation of the BrightTALK integration for Marketo, there were a few things that weren’t immediately obvious or contained specifically in documentation. If you’re considering or embarking on your own integr...
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**Video re-uploaded in June 2024
Now that you have a strategy for your nurture launch, you'll want to build in an efficient way to leverage existing or new content and apply localization or personalization. However, you may be ...
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We talk a lot about marketing challenges and, oftentimes, those challenges relate to marketers of certain maturities, industries, strategies, etc. But what is one universal challenge for all marketers? Audience segmentation.
With...
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