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During our recent implementation of the BrightTALK integration for Marketo, there were a few things that weren’t immediately obvious or contained specifically in documentation. If you’re considering or embarking on your own integr...
Now that you have a strategy for your nurture launch, you'll want to build in an efficient way to leverage existing or new content and apply localization or personalization. However, you may be struggling with where to start. Jo...
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We talk a lot about marketing challenges and, oftentimes, those challenges relate to marketers of certain maturities, industries, strategies, etc. But what is one universal challenge for all marketers? Audience segmentation. With...