Product Blogs
Did you get a chance to catch our exploration of migrating Marketo users to Adobe Identity Management System (IMS)? This session is now available and offers a detailed walkthrough of the migration journey, covering preparation, ex...
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By Phillip Wild, original discussion can be found here.Marketo’s Engagement Programs can do some extremely useful things for the marketer. What was once a series of complicated user journeys can now be distilled into an email dri...
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A Community question from Marketo user Randall Tam about generating personalized PDF certificates (for Continuing Education classes and such) sent me back to some old bookmarks to see which service would be quickest to integrate w...
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This month, Marketo unveiled its latest suite of product capabilities to further empower marketers to create more personalized and authentic cross-channel experiences for their buyers. Built into the Marketo® Engagement Platform, ...
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Marketo VP of Product Marketing, Matt Zilli, recently authored this post for CMO Nation. See below for a preview, and then click the link to at the end check out the full piece.Within a very short period of time, the business worl...
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The holidays can be a stressful time for some marketing teams tasked with running the company’s holiday gifting programs. Many businesses consider the holidays a vital opportunity to recognize and thank employees, customers and pa...
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Check out our new The Definitive Guide to Social Media Marketing (Note:You will have to provide your name, company name, etc.)The guide focuses on social media marketing best practices and offers practical tips for marketers. ...
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Posted on behalf of our LaunchPoint Partner Socedo. Social media listening (or social media monitoring) is quickly becoming an important customer intelligence tool. They are very popular with B2C brands who want to understand cus...
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Ebook: 5 Ways Marketing Automation Can Help Your Enterprise Grow These days, growth-oriented, ambitious companies increasingly have the opportunity to gain the upper hand in the market because they are taking advantage of digi...
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Avangate powers commerce for the modern digital business.Hoosh Marketing - Use Marketo forms to capture leads details in Events & Tradeshows with no Internet access.MTarget - This platform was developed in order to be able to resp...
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The second annual Stackies awards are coming up! What does your Marketo Stack look like?How do you visualize your marketing technology stacks?Share an illustration of your stack with your marketing peers!Winners will be celebrated...
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With one simple test, I was able to get a 165% increase in our survey responses. Here's how I did it.Optimizely takes our customer's feedback seriously. We've created tight feedback loops that allow customers to share their experi...
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Your email was looking just great, until you made one minor change in Marketo and now it’s totally broken!Don’t worry, this is a common scenario and it’s not always Marketo’s fault.In this article we help you diagnose the culprit ...
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"We are going to Dreamforce and want an easy way to distribute a digital datasheet? What do you recommend?" -a marketing managerNot everyone can afford to build their own mobile event app ala Dreamforce. Plus, a mobile app is pret...
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In our previous article (part 1), we covered SMS basics and how to send SMS from Marketo using webhooks. We also briefly touched on several ways to do 2-way SMS in Marketo.In this article (part 2), we cover the first two methods o...
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SMS is a no-brainer channel for any Marketo marketer, whether you're B2C or B2B. According to Forbes, SMS has:98% open rateis x4 times more likely to be opened than an e-mailis read within 3 minutes of receipt (90%) In this 2-part...
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This week our VP of Consulting Services, Andrea Lechner-Becker busted through the content marketing dept. door, fired this post onto the desk and was gone in a flash of brilliance. For those who don't know Andrea, she crushes face...
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This week our VP of Consulting Services, Andrea Lechner-Becker busted through the content marketing dept. door, fired this post onto the desk and was gone in a flash of brilliance. For those who don't know Andrea, she crushes face...
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Your company is unique, right?You have your own mission and purpose, of course. Not to mention your own set of goals and expectations, your own distinct culture, ideas and expertise. So why would your benchmarking be viewed largel...
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