Marketo Measure already has documentation on revenue amounts but I find that a lot of people are still a bit confused as to what exactly is going on. This post seeks to break it down and help you understand if there's any action needed to make sure Marketo Measure is pulling from your preferred revenue field.
Out of the box, Marketo Measure will reference the Standard Amount field on the Opportunity Object in SFDC to perform its revenue calculations. If your organization uses the Standard Amount field in a way that makes sense for your attribution reporting, you're good to go! No further action is needed.
On the other hand, maybe your organization would prefer that Marketo Measure read from a custom field -- maybe something like TCV or ARR. You CAN do this, we just need to configure it in two places -- Salesforce and the Marketo Measure account. If this is your situation, make sure you're following best practices for determining your custom amount field.
In conclusion, make sure you make the changes in both Marketo Measure and your Salesforce instance if you want Marketo Measure to use a custom amount field its understanding of your revenue! Both are needed as they serve related but different purposes. If you don't do both, you risk Discover reporting and SFDC reporting being out of alignment.
Are you using Dynamics as your CRM? If so, the process is different. Check out this resource: https://experienceleague.adobe.com/docs/marketo-measure/using/marketo-measure-and-dynamics/getting-s...
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