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Consistently setting Acquisition Program (AP) is a best practice for data completeness and reporting (if you need a refresher on the importance, start here!), but it's possible to find yourself in a situation where this best prac...
Audience tile in Email Program's Control Panel
To achieve greater reporting potential with Marketo Engage, you should always be defining Program Membership, Program Success, and Acquisition Program! This is because Marketo Engage offers several out of the box reports that need...