Records not syncing to Salesforce


Marketo-only records must be manually synced, become a member of a default-program, encounter a Salesforce flow step in order to sync with Salesforce.


Records are in the Marketo database but are not syncing over to Salesforce automatically like I thought they would.


The sync between Marketo and Salesforce is bi-directional. However, in order for a record to be synced, one of the following conditions must be met:

Root Cause

Records had not encountered SFDC flow steps, become members of a program synced with a Salesforce campaign and hat not been manually synced to Salesforce.


Marketo with the built-in integration with Salesforce

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