Records not syncing to Salesforce

Summary

Marketo-only records must be manually synced, become a member of a default-program, encounter a Salesforce flow step in order to sync with Salesforce.

Issue

Records are in the Marketo database but are not syncing over to Salesforce automatically like I thought they would.

Solution

The sync between Marketo and Salesforce is bi-directional. However, in order for a record to be synced, one of the following conditions must be met:

Root Cause

Records had not encountered SFDC flow steps, become members of a program synced with a Salesforce campaign and hat not been manually synced to Salesforce.

Environment

Marketo with the built-in integration with Salesforce

Labels (1)