From our experience a bigger problem is missing emails!!
Let's create a trigger campaign that sends a alert email to lead owner or telesales team each time and email hardbounces.
This process can be added to any program that sends email
– It will allow you to detect hard bounces when a campaign runs and send automated alerts to telesales or lead owner with lead information for email re-qualification.
Advantages:
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Data cleansing – updating email instead of losing it
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Get the name of a potential new decision maker – database enrichment
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Detect new opportunity – Lead generation
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Improve email campaigns quality : better KPI, reputation improvement
It really works
🙂Regards
Bryce BODIN
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