Use RTP IP database in addition to DNS lookups to set inferred company

[Grégoire_Miche2]

I understand that RTP is actually much more knowledgable than DNS Lookups with regards to which IP belongs to which company.

So why not offer a service of providing the company name in either the inferred company field or a brand new field, form the IP address ?

-Greg

[Dan_Stevens_]

We have the same issue with DemandBase.  For example, each time DemandBase is able to identify the company of a visitor, it provides us with about 25 additional firmographic attributes that we can use to key off of to personalize the experience in real-time.  The only bummer is none of those attributes are captured in Marketo unless a form is submitted.  I would think this would be a no-brainer when the personalization engine is Marketo's.

[Grégoire_Miche2]

With the removal of the "is anonymous" filter in the API, this becomes really necessary in order to give more value to the Web Activity Report and the Company Web Activity report, since there will be no other possible source to enrich anonymous leads.

-Greg