It's been a long time since Marketo social app has not been revisited, and probably the only topic I regret that was not part of the agenda at the summit last week.
One of the features that I feel is missing most is the capability to address someone directly in a flow through a social channel.
I would love to be able to prepare a social post, similarly to what we can do with an email. The social post asset would enable to define the social media (linkedin, facebook, twitter as a minimum), the message itself, the format, some links, images, ... The message would contain tokens (lead, account, program, ...). The back-office would also enable to declare in the name of whom Marketo would connect to the social network a post. So we would need a "social connection" in the admin section. Then, when defining the post, we would set which "social connection" to use.
Then these posts would be usable in a "Social Post" flow step that typically enable to post a message to someone in a triggered smart campaign.
Once these "Social post" flow steps are created, the activity log would be created and therefore, the "is send social post" trigger and "was sent social post" filter would be made available, with all due constraints.
BtW, this is available in Eloqua, so it should be feasible.
And also, it is probably feasible with webhooks and a third party tool, but I really feel this should be part of Marketo Social Boost product.
-Greg
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